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We like to think of successful entrepreneurs as brazen risk-takers, betting everything on a new invention or idea. But take a closer look at their decision-making - and a very different picture emerges.
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Links:
Read our new magazine, I by IMD, here.
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Credits:
Written and presented by Michael Wade.
Guests: Cyril Bouquet, Ulf Sandberg.
Produced by Pete Naughton.
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