MOTM #676: Test it First

If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be […]

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every […]

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start […]

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of […]

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really […]

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine […]

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when […]

Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I’ll never advocate for burning your life down without any safety precautions, but if you’re craving something new, you’ll never know if it can turn into something more unless you […]

Lex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’re here just for business advice, you might want to tune out for this episode, but y’all know I always have a few life lessons and reflections […]

Everything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget just how true it is. When you’ve talked and talked about a concept or idea for a while, it feels obvious to you, but every single one of us […]