How Hermès Creates Desire and Demand Against the Odds
On the premiere episode of Luxury Stance podcast, co-hosts Scott Kerr and Mickey Alam Khan talk about how competitors LVMH, Kering and Richemont and their constituent brands are weathering the market, why brands like Hermès stoke desire, creates demand and grows sales without diluting its positioning or perception in the marketplace, why luxury groups like Brunello Cucinelli and Prada, have held their own in third quarter, and what can luxury professionals, marketers and those firms serving the wealthy and UHNW learn from these brands and apply their market approaches. Plus: Are Mickey and Scott weigh in on the 2024 luxury market?
Hosts:
Mickey Alam Khan, CEO of Luxury Roundtable & Scott Kerr, Founder & President of Silvertone Consulting, Host of The Luxury Item podcast
About Luxury Stance podcast:
Luxury Stance podcast is the official podcast of Luxury Roundtable, the world's leading network for luxury professionals, marketers, and wealth managers. Each episode, hosts Mickey Alam Khan and Scott Kerr have a thoughtful discussion about critical issues facing the luxury industry and the latest trends shaping the future of the business.
To learn more about Luxury Roundtable, visit luxuryroundtable.com
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