A Strategic Take on “Light Launching” (Session 3 with Molly)

This session is about the moments where it feels like things have hit a wall... whether that's with team, with sales, or launches, and what happens when you keep solving instead of stopping there. Molly and I dive into what brings feelings of true relief in your business (and why those can tell us what needs to shift), how to match your strategy to the way your audience actually buys, and the patience required to run a “light launch” in a way that sets you up for long-term success. We also get specific about ads, conversions, and the exact questions you need to be asking to make sure you’re solving the right problem in your business.  In this episode, you’ll hear: • Why hitting a wall in problem-solving can’t be the stopping point and what to do next • The surprising sign that something needs to shift with your team (even if things seem "fine") • How knowing your audience’s buying behavior shapes your sales strategy • What your sales page and email language need to feel seamless • The truth about “light launches” and why they still require strategy and patience • How to know whether you should be focused on leads or conversions right now • The critical ads questions every business owner needs to ask Episode Links Join my Facebook group Connect with Molly on Instagram Learn more about Molly on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

This is an episode that is equal parts validating and practical. We go deep into the patterns that so many high-achieving women carry like hypervigilance, over-responsibility, and the constant sense that we should be able to “just handle it all”. Sound familiar? Plus, we talk about what happens when we stop making ourselves the problem and actually diagnose what’s really going on in our businesses. This session is ultimately about reclaiming your capacity and sanity by building systems that neutralize emotional triggers, leaning on your team more, and designing a business that works with your brain instead of against it. You’ll hear the shifts Molly makes as we name what’s been draining her and start creating the structures that will free her up to focus on what she does best.  In this episode, you’ll hear: • Molly’s “oh I’m normal” moment (and why naming it matters) • Hypervigilance and its impact on high achievers • Seeing the upside of challenges like ADHD (and the insane results Molly had last year) • What it looks like to diagnose the real problem in business  • How systems can and should create emotional neutrality • The hill I'll die on around team support & to do's  • The first step to creating systems that actually work for your brain Episode Links Join my Facebook group Connect with Molly on Instagram Learn more about Molly on her website  If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that get your clients real results

We’re kicking off Season 12 with a powerful introduction to our new coachee, Molly! In this intro episode, you’ll get to know who Molly is, both in her business and in her life, and why she said yes to this experience of coaching publicly. She shares what’s been working in her business, the challenges she’s navigating right now, and the goals she’s holding as she steps into this container. Most importantly, you’ll hear her excitement (and fears) about what’s to come. I have a feeling you’re going to fall in love with Molly and be inspired by her willingness to go deep from the very beginning.  In this episode, you’ll hear: Molly’s background and what drives her in business and life What life looks like right now as a business owner and mother Why she wanted to work together and what made her say yes to the podcast The challenges she’s navigating that don’t have a neat resolution yet The goals she’s working toward as she steps into this season What she’s most excited for — and most nervous about — in the journey ahead   Episode Links Join my Facebook group Connect with Molly on Instagram Learn more about Molly on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results  

I'm going to be honest, this is a unique session to start a season. And as you get to know the joy and vulnerability that Molly brings to everything, you'll see why it couldn't have been any other way! Molly and I pick up "mid conversation" (i.e. we had done an intensive together prior to starting) to celebrate and dissect a huge win and dive incredibly deep on an in-process sales page. This episode exemplifies how simple it can be to see results, and much strategy and detail still go into it. You'll walk away with energetic shifts to apply to your next launch, detailed shifts to make on your sales page, and an example of what it really means to go deep into the details as a coach and client.  In this episode, you’ll hear: • How Molly sold out her offer before she even launched it • The way she actually got results from our intensive (that every coach and client needs to hear) • The thing that truly changes how your offer sells (that is so simple we often hate to acknowledge it) • The massive advantage of running your funnel live first • Why going deep on your sales page matters more than most people realize (and how to make it feel like a YES for your people) • The tiny copy details that build trust and authority in big ways • The “mom life meets business” moment that we need to normalize   Episode Links Join my Facebook group Connect with Molly on Instagram Learn more about Molly on her website If you're enjoying the coaching you're hearing check out my Ultimate Mini Course to Maximizing Results in 1:1 coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

In this final wrap up with Jackie, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during this time. She’s sharing what being coached publicly felt like, what she’s taking into the next iteration of her business and what surprised her most.    In this episode, you’ll hear: The non-linear healing journey Jackie is on and what it was like to share that so vulnerably on the podcast How her business hasn’t only improved financially, but the huge changes she's felt in how she views her business and success The commentary I have on Jackie's therapist (and why all of us need this reflection) The importance of team and support and how much Jackie's view on that have changed How Jackie "catfished" me and why coaching never ended up being about "showing back up on Instagram" The biggest takeaway Jackie had and what she wants y’all to know    Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

In this final coaching session with Jackie, we dive into what the actual point is of anything we're doing... whether that's email strategy, organic social growth, or switching platforms to TikTok. We talk about what it means to truly find your own reason and make that enough instead of performing for your clients or people on the 'gram.  We also dive deep into list fatigue, launch strategy, and how great support should feel. And, of course, we talk about hyper-independence (theme of this season much?) and what it means to revisit old challenges even when you have new results.    In this episode, you’ll hear: Why I’m suggesting Jackie not do daily emails, and the reason this matters for better long-term results Specific thoughts on ending a coaching container with intention How to shift your strategy *without* your results having to suffer Why it’s so important to control the narrative, and how to do that without feeling performative The sneaky pattern of women who always “figure it out”, and how shifting this can create massive growth What great support actually looks and feels like (and how we often assume the opposite when we're hyper-independent) A final reflection on revisiting old challenges that every high achieving woman needs if she wants more results with less challenge   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

In this episode, we dive into the nuance most people miss when they look at data. Jackie is seeing strong conversions, but we go beneath the surface to explore what those numbers are actually telling us about traffic, trust, and the deeper work of scaling with integrity. We talk about what it means to hold the tension between “this worked” and “this still needs to change,” how Jackie’s sales strength is being used against her (by her own inner critic), and the rebuilding that’s required when you’ve lost trust. This one is all about strategy, but also about the emotional maturity it takes to stay with the unknown long enough to see it turn into something better.  In this episode, you’ll hear: Why it’s exciting to change things when you actually trust the data The spot-on Matilda reference that all us 90's kids need The trap of thinking courses don’t create results and the nuance we need to hold instead How to sit in “I’m so close and something still needs to change” without spiraling Why traffic quality is the simplest and most overlooked fix How rebuilding trust with your business is as strategic as it is emotional The one question that triggers the fear of failure and the key to staying grounded anyway Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

This episode starts with the shift that happened after our last session, and a look at what happens when the business starts talking back to tell us if it actually worked. It ends with a discussion on if Jackie should fire me as her coach. In between, you'll hear Jackie and I dig into what it really takes to see her pivot all the way through to truly create the big shifts and results she's after.   This one is for you if you’ve ever found yourself hustling to “just get it done” and wondered why your results still feel stuck. We get into it all: messy pivots, money mindset, team dynamics, and the emotional labor behind staying focused when you really want to run to the next thing.    In this episode, you’ll hear: The $5 ad pivot that changed everything, and how we made it happen mid-launch Why your webinar should be doing the heavy lifting (and what to do if it’s not) The real ROI of an evergreen funnel that is crucial to understand if you want to really scale The #1 thing that keeps most high-achievers from creating serious momentum Why your team can't own your voice, and what to do instead The big convo Jackie and I wrap with around if it makes sense for her to have my support    Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

This episode is a little love letter from my heart to yours. It's for every one of us high-achieving women who’s hit the goal, checked the box, crossed the finish line, and still found ourselves asking... why doesn’t it feel like enough? As we near the end of this season, we’re diving into one of the biggest undercurrents of Jackie’s journey, (and frankly a LOT of our journeys)... the tension between having it all and feeling like you have to be it all in order for that to happen. This one is both personal and universal and the kind of conversation I believe we all need to be having more of... the ones that don't just shift our strategy, but our identity.    In this episode, you’ll hear: The unspoken job description many women inherit The pattern I see in Jackie that almost every high-achieving woman building her own business has had to unwind The thing that actually drains most women and leads to burnout - that has NOTHING to do with how much you're working The key to building a business that is easy to build and to enjoy What true power/empowerment really looks like (and how it leads to almost every result you could want)   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website 

This episode is a powerful reminder that business success is rarely about one big move, but is almost always about the small shifts in attention, data, and decisions that lead to the big results. Jackie is moving through the (sometimes very annoying) truth that where your energy goes, results follow. We get real about the uncomfortable reality of watching sales dry up when your attention wanders, the mindset spiral of seeing high-cost leads, and what it takes to actually stay grounded as a CEO when something doesn’t perform the way you want it to. This one is about facing the data, making meaning from the metrics, and getting grounded in the decisions that keep your business moving forward in a big way (without spiraling out or selling yourself short).   In this episode, you’ll hear: The mechanism behind unexpected course sales rolling in How we navigate a super high lead cost without losing our minds (or momentum) Why some clients need tough love (and how I knew Jackie was ready to hear it) The CEO skill that stops almost any spiral The surprising reason I'm telling Jackie NOT to set a revenue target for this launch and what I believe her KPIs should be instead How to hold both the excitement of launching and the disappointment when it doesn't seem like it's playing out how you want   Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website