Corporate social responsibility, charity rankings, trust, salaries, and admin costs: Canadians speak up!

In this powerful new episode of Let’s Imagine, host Bruce MacDonald welcomes Eden Fineday — award-winning nêhiyaw (Cree) journalist, changemaker, and Publisher of IndigiNews. Eden leads IndigiNews through a lens of cultural safety and actively works to decolonize journalistic practices. She is also the founder and CEO of tâpwêwin media, an Indigenous-led nonprofit that acquired IndigiNews in 2025, and co-founder of the Indigenous Media Association of Canada.   Eden recently contributed a series of articles to Imagine Canada’s HR Intervals, helping nonprofits better navigate complex people management issues with a focus on equity, reconciliation, and anti-racism. Her work challenges organizations to move beyond surface-level inclusion toward building genuinely safe, culturally grounded workplaces.   Join Bruce and Eden as they explore how nonprofits can rethink power, hiring, and leadership to foster deeper cultural safety for Indigenous, Black, and racialized staff.   Read Eden’s articles on HR Intervals here: Supporting BIPOC Board Members, Staff And Management De-colonizing hiring practices Building Cultural Competency and Cultural Safety   Read the full transcript here.

In this episode of Let’s Imagine, host Bruce MacDonald sits down with Andrea Barrack, SVP, Sustainability & Impact at RBC, and Claudia Hepburn, CEO of Windmill Microlending—a charity that helps skilled immigrants and refugees leverage their talents and build successful careers in Canada. Together, they unpack the evolving relationship between companies and nonprofits, exploring how authentic partnerships—rooted in trust, flexibility, and shared purpose—can drive meaningful community impact. Andrea offers an inside look at RBC’s approach to community investment, including its strategic focus on seeding, scaling, and sustaining community-led solutions. Claudia shares how Windmill’s work is transforming lives and what RBC’s recent $5 million donation—their largest corporate gift—means for the future of skilled newcomers in Canada’s healthcare system. Drawing on key findings from the Bridging Perspectives - Nonprofit Views of Corporate Social Impact in Canada report published by Imagine Canada’s PRISM, this episode challenges the idea that dollars alone make the difference. Instead, it highlights how long-term relationships, non-cash support, and a deep understanding of nonprofit needs are what truly enable lasting social change.  Make sure to check out our full episode list. Read the full transcript here

For this week’s episode of Let’s Imagine, host Bruce MacDonald is joined by Émilie Pontbriand,  Senior Manager of Strategic Communications at Imagine Canada. Together they review and highlight some revealing findings from a series of public opinion polls Imagine Canada conducted in the past year, thanks to the generous support of BMO.    Each poll focused on a theme or topic related to the nonprofit and philanthropic sector, with the objective of collecting data that would shed light on where Canadians stand on social issues as well as their understanding of the work of charities and nonprofits, and perceptions about the nonprofit sector. Listen & share!  To learn more about the survey results, we encourage you to also read these summary blog posts:  Giving intentions, charity rankings and trust: insights from our latest public opinion poll (February 2025) New poll provides insights into Canadians’ views of companies’ social responsibility (November 2024) Recent public polling offers insights into long-held perspectives about the sector (August 2024) Read the full transcript here Listen to past episodes here

Pour cet épisode spécial du balado Imagine, Mélanie Valcin, membre de notre conseil d’administration et présidente directrice-générale de l'organisme Littératie ensemble, se joint à nous pour examiner en profondeur certains résultats révélateurs d’une série de sondages d’opinion publique réalisés au cours de la dernière année grâce au généreux soutien de BMO.   Chaque sondage portait sur un sujet ou un thème concernant le secteur à but non lucratif ou de la philanthropie et visait à recueillir des données qui nous permettraient de comprendre ce que la population pense des enjeux sociaux, ce que les gens savent au sujet du travail des organismes de bienfaisance et des OBNL et ce qu’ils pensent de notre secteur. Dans cet épisode, nous explorons quelques-uns des points saillants de ces sondages - écoutez et partagez!    Consultez aussi nos articles de blogue sur les sondages pour en savoir davantage:    Intentions de dons, classements des organismes de bienfaisance et confiance : résultats de notre dernier sondage d'opinion publique (février 2025)   Que pense la population de la responsabilité sociale des entreprises? (novembre 2024)   Un récent sondage fait le point sur des idées préconçues à propos du secteur des OBNL (août 2024)   Lire la transcription complète ici

Dans cet épisode d’Imagine, nous recevons Céline Füri, directrice des politiques et campagnes à Oxfam-Québec. En cette période marquée par les bouleversements et les changements politiques et sociaux, nous discutons de l’importance pour les OBNL de se faire entendre en employant des stratégies de communications et de plaidoyer efficaces. Nous abordons les relations gouvernementales, les communications avec le grand public, qui sont devenues plus complexes, et le pouvoir d’unir ses forces pour provoquer le changement.  Écoutez et partagez! Découvrez aussi tous les épisodes de notre balado. Lire la transcription complète ici     Impactful Communication and Advocacy Strategies with Céline Füri   In this episode of Let’s Imagine, we welcome Céline Füri, Director of Policy and Campaigns at Oxfam-Québec. In this time of social and political uncertainty and change, we discuss the importance for nonprofit organizations to make their voices heard by employing effective communications and advocacy strategies. We dive into government relations, communications with the general public, which have become more complex, and the power of joining forces to bring about change.   This episode of Let’s Imagine was recorded in French.

With rising political uncertainty, misinformation, and growing polarization, advocating for change can feel more challenging than ever. How can nonprofits engage in advocacy responsibly and ensure their voices are heard? In this episode, Kathryn LeBlanc, social impact communications expert and Principal Consultant at LeBlanc & Co Communications, joins us to discuss how nonprofits can leverage communications to accelerate social change. From relying on trusted sources when navigating election-year advocacy to crafting clear, values-based messaging, Kathryn shares tried-and-true insights on how organizations of all sizes can build compelling campaigns that resonate with both decision-makers and the public. Read the full transcript here Listen to past episodes here

In 2020, the world experienced a seismic jolt of awareness related to issues of systemic racism in the aftermath of the murder of George Floyd.  From global protests to bold declarations by the leaders of governments, companies and nonprofits, there was a deep desire to do better. Four year later, how are things progressing? In this episode, Emira Woods, Executive Director of Green Leadership Trust based in Washington, DC, shares her perspectives as well as insights and learnings from her work. A great example of inclusion in action, Green Leadership Trust is working to build a thriving environmental and conservation community in the United States, with a vision to embed an environmental ethic and shifting practices and behaviors across sectors and institutions.   Read the full transcript here Listen to past episodes here

Nonprofit organizations have had to navigate a lot of change in recent years—shaping the sector toward increasingly digital experiences and processes. Based on these needs, Blackbaud compiled the results of their annual The Status of Canadian Fundraising survey into a comprehensive benchmark report on how Canadian charities and nonprofits are faring in the current fundraising climate. Tanya Turschic, Customer Success Manager, and Phil Hunt, Senior Demand Generation Marketing Manager at Blackbaud, join us in this episode to discuss key findings from their latest in-depth survey. They share insights into fundraising trends, digital maturity, and how nonprofits can embrace tech advancements to drive greater impact. Read the full transcript here Listen to past episodes here

Joining us in this episode of Let’s Imagine is nonprofit leader and author Angie Peters.  Together we explore Angie’s experiences and learnings from working in the poverty reduction space as the CEO of the Toronto-based charity Yonge Street Mission, as a social service provider tackling poverty in the city, and the 3 key elements integral to her organization’s approach to systems: lived experience leadership, cross-sector collaboration and creating shared goals. We also discuss managing time expectations and how to frame these insights in ways that can be applied across missions and causes.   Listen to past episodes of the Let's Imagine podcast here   Read the full transcript here

  Community foundations are created to support local community needs, using donated funds from a wide variety of sources. Every community foundation selects their own areas of focus, and how the funds will be invested and distributed within the community.   This episode of Let’s Imagine features Danielle Gibbie, Executive Director, and Udloriak (Udlu) Hanson, co-founding member of Annauma Community Foundation, the first community foundation in Nunavut. They join us for a conversation on their foundation’s origins, the reasoning behind their innovative consensus-based approach to granting and how this is shifting the power dynamics of traditional philanthropy. Listen & share! Don’t forget to check out our full episode list. Read the full transcript here