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Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you. Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing herself an "artistic translator", Molly works with brands and individuals alike to learn their story and create custom visuals that bring it to life in beautiful and memorable ways. Outside of client work, Molly aims to build creative community by connecting with artists to squash imposter syndrome and spread the word that there is room for all of us at the table. ------------------------ In today's episode, we cover the following:
- Going from a French degree to a muralist
- Molly's design process
- Defining your style and attracting the right clients
- Business evolution in 2025
- The value of pouring energy into your business
- Working with a business coach
- Pushing past the starving artist mindset
- Mindset shifts in charging your worth
- Setting the tone for your business
- Dream projects
- The importance of public art
- Episode 206: Turn Your Art into a Business with Annie Boulding
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