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Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play and save this episode! ------------------------- In today's episode, we cover the following:
- What brand strategy is, and why it's crucial for your business
- What happens in a brand strategy session with MKW Creative Co.
- Brand vs. marketing strategy
- Why your target audience is NOT everyone
- Finding your value proposition
- Getting clear on your brand personality
- Brand consistency
- Common brand strategy pitfalls
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