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It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level. Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd film and edit short skits with his sister in an attempt to have a cooler web show than iCarly. At 17, he began using his Instagram to show his progress in martial arts. After a few viral videos found a love for the art and science of content creation. Coming from an extremely low-income upbringing, the idea that anyone with a smartphone could make something of themselves inspired him. He knew that would be his way to a happy life. He grew his martial arts audience to over 100k people, but realized his true love was content creation. After years of studying and eventually becoming the Social Media Director of a digital marketing agency, Donavan has now quickly cultivated a new audience of over 20k people excited to learn the ins and outs of content creation. His audience values him for his kind but honest nature and his rejection of surface-level advice that misguides aspiring content creators. ------------------------- In today's episode, we cover the following:
- Prioritizing good content over hashtags and SEO
- How he approaches talking about content creation with his clients
- Content creation isn't about trends
- The downsides of going viral
- Common pitfalls Donavan finds in his social audits
- Creating a safe space through consistency
- Auditing your own content and finding your unique perspective
- Connecting your content to a purpose
- Getting clear on your audience and their problem
- Curating captivating videos: show, not tell
- The power of defining what you're not
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