E #499: Identity-Led Business Is Dying: My Honest 2025 Breakdown and What’s Coming in 2026

In this raw, year-end episode, Human Design, Gene Keys & AI Business Coach Kehla G takes listeners inside the most honest breakdown of her entrepreneurial journey yet — a year marked by grief, fraud, financial contraction, ruptured relationships, backend collapse, and a complete restructuring of what leadership looks like for the next era of online business. Instead of hiding the mess, Kehla names every layer of it. And while the 2025 coaching industry leaned heavily into identity-led branding, performative “evolutions,” and hype-driven movements, Kehla reveals the quieter — and far more powerful — shift she experienced: She stopped softening herself to match an industry performing its evolution. She stopped cushioning her boundaries. She stopped mothering clients who needed truth, not comfort. She stopped diluting her genius to avoid being misinterpreted. She stopped holding together systems, friendships, and offers that were already collapsing. This episode marks the moment she stepped into structural maturity: precision, directness, intentionality, and a business model built on rhythm instead of forever-access hoarding. Kehla shares what actually cracked open beneath the surface — the death of old identities, the end of rescuing, the void that forced her into total surrender, and the rebuild that followed as she left Kajabi, rebuilt her backend, simplified her offers, and embraced a cleaner, sharper, more architected way of doing business. For entrepreneurs navigating their own unraveling, this episode offers a grounded, SEO-rich reflection on the future of the coaching industry, Human Design–aligned leadership, Gene Keys–inspired refinement, and the collective shift toward precision as we move into 2026. Inside this episode, Kehla explores: ✨ What Actually Happened — loss, fraud, financial collapse, ruptures, the void 💥 Why Movements Crumbled — and why identity-led business couldn’t withstand stagnation 🔥 The End Of Softening — Kehla’s transition into direct, precise, deeply honest leadership 🧱 The Rebuild — leaving Kajabi, rebuilding her backend, simplifying her entire ecosystem ⏳ Rhythm Over Forever — time-bound access, participatory learning, and the end of hoarding 🎯 What 2026 Requires — maturity, specificity, accountability, and the architecture of precision A defining moment in the Built for the Edge archive — and a must-listen for anyone ready to walk into 2026 with deeper clarity, stronger standards, and a business built on truth rather than performance. Check out Kehla's website Follow Kehla on IG Join The Architectrix Atelier Grab Kehla's Free Resources

This episode offers a grounded, emotionally resonant look at why 2025 carried so much heaviness — and what the astrology is signaling as we enter the fiery, forward-moving landscape of 2026. Astrologer KJ Atlas returns to the show to unpack the collective themes that shaped this year: the grief cycles so many have felt, the emotional density created by water-sign retrogrades, the slow-fast disorientation of 2025, and the “first quarter Moon” sensation of seeing the deeper impact of everything set in motion since 2020. KJ and Kehla explore the astrological events that defined 2025 — from the grand water trine, to Mars retrograde in Cancer, to the intense September eclipse season — and how these transits have been quietly reshaping our inner lives, our relationships, and our sense of direction. The conversation then opens into the seismic shifts of 2026: Neptune’s once-in-a-lifetime move into Aries, Saturn joining it, February’s powerful eclipse season, and the collective pivot into self-led momentum, clarity, independence, and creative fire. Together, they map out what entrepreneurs, creators, leaders, and sensitive beings can expect as the year unfolds. They also share a deeply honest moment from their own friendship — a vulnerable conversation around AI, integrity, and leadership — revealing how 2025 has demanded a level of truth-telling and relational depth from all of us. Their story highlights the very themes this year has surfaced: shedding, discernment, and strengthening what’s built to last. Listeners will walk away with a clear understanding of: ✨ Why 2025 felt so dense and emotionally charged ✨ The major astrological transits shaping 2026 ✨ How February’s eclipses will ignite momentum and reveal truth ✨ Why authenticity, discernment, and intentional community will define the new business landscape ✨ How to navigate Mercury retrogrades, Jupiter’s shift, and the evolving collective energy This is the astrology forecast listeners have been craving — grounded, relatable, emotionally intelligent, and packed with cosmic clarity for the year ahead. Sign up for KJ's Moon Mapping  Get KJ's Calendar: The Grove Almanac Follow KJ on IG   Follow Kehla on IG Check out Kehla's website Want to learn more about your Gene Keys in Business? Click here.

2025 is a 9-year in numerology — a collective closing of loops, karmic clean-ups, and completions. 2026 begins a 1-year — a rebirth into innovation, leadership, and integrity-driven creation. In this illuminating conversation, Kehla G welcomes spiritual mentor and numerologist AnnMarie McKenzie, who offers a grounded yet visionary forecast for how to navigate the energetic bridge between these two pivotal years. 🌿 The 9-year cycle (2025): AnnMarie reveals why this year invites deep endings, emotional release, and spiritual maturity — the courage to let go of what no longer fits, whether that’s systems, relationships, or identities. 🏡 Integrity as currency: She explains how discernment and self-responsibility are the real measures of wealth as the collective moves away from performative success toward embodied alignment. 💸 Liberation through surrender: AnnMarie shares how this year’s lessons demand trust — not control — and how true leadership means leading from grounded presence rather than external pressure. ⚡ The 1-year cycle (2026): She maps out what’s coming next — an energetic renaissance of creativity, technology, and conscious innovation where simplicity becomes the most powerful strategy. 🔥 The essence: “You can’t start a new beginning without taking responsibility for the past.” Together, Kehla and AnnMarie explore how these cycles shape life, business, and leadership — giving you the clarity to end with integrity and begin with conviction. 🌹 Connect & Explore ✨ Follow AnnMarie McKenzie on Instagram for more on numerology, leadership, and soul-aligned strategy. 🌐 Explore Kehla’s website at @kehlag for daily insights on Human Design, Gene Keys, and AI-powered business strategy. 🎧 Subscribe to the Built for the Edge Podcast and leave a review if this episode moved you — it helps get these transmissions into the hands of more conscious leaders.

In this rich and revealing conversation, Kehla sits down with Classical Feng Shui Master Nixie Marie to unravel why 2025 demanded so much shedding, releasing, and deep inner restructuring — and what’s waiting for us as we cross the threshold into the Year of the Horse in 2026. Nixie brings the potency of Classical Feng Shui, elemental alchemy, and Chinese metaphysics into a grounded, modern conversation that makes the ancient feel immediately usable. Together, she and Kehla explore how your home isn’t just where you live — it’s your mirror, your teacher, your initiator, and a living participant in your spiritual evolution. As the two reflect on the intensity of this past year and the fire-forward momentum of the coming cycle, you’ll hear a blend of mysticism, practicality, humor, and depth that makes this episode feel like a warm, clarifying exhale for anyone who’s been moving through big transitions. Inside the episode, you’ll experience: ✨ Understanding how Classical Feng Shui actually works and why it’s so different from the “move your couch here” pop-Feng-Shui online. ✨ Recognizing the deeper purpose behind the snake-year shedding — identity dissolutions, relationship endings, home changes, business restructures, and the clearing of what couldn’t come with you. ✨ Preparing for the Horse year ahead, a fiery and fast-moving cycle where momentum, clarity, and direction will take center stage. ✨ Grounding the mystical into the tangible as Nixie explains what to do now, what not to touch yet, and how to work with your space before the Lunar New Year shift. ✨ Revealing the energetic connection between clutter, scarcity patterns, nervous system overwhelm, and the limits we unconsciously place on receiving. ✨ Exploring how your home becomes a portal for abundance, healing, and alignment when you understand what it’s actually saying back to you. This conversation is spacious, validating, and deeply orienting. If you’ve felt untethered, in transition, or aware that your environment needs to evolve with you, you’ll walk away with language for your experience and a clear sense of how to prepare your home — and your spirit — for the next cycle of expansion. Nixie also shares details about her upcoming 30-day Year of the Horse ceremony journey and how to join the waitlist for her 2026 Feng Shui Mystery School offerings. Follow Nixie on IG Nixie's Website Feng Shui Mystery School Waitlist link for the horse Feng Shui ceremony Follow Kehla on IG Kehla's Website Grab your Actualize Your Genius E-book

In this raw, future-forward conversation, Kehla G sits down with Jim Carter III — one of the world’s most sought-after AI strategists and technologists — to unpack what’s really happening in the new era of AI-powered business. Jim has advised top global thought leaders and Fortune 15 companies, bringing a rare depth of perspective to this discussion on how entrepreneurs can integrate AI without losing their humanity. From deep-research prompts that surface your ideal client’s language to real-world stories of how AI can save time while amplifying creativity, this episode is equal parts strategy, embodiment, and innovation. Kehla shares her own unhinged experiment using Jim’s deep-research method — combining AI-driven client analysis with Instagram data — and how it skyrocketed her IG content performance by 66K views in three weeks on a single post. Together they reveal how entrepreneurs can stop fearing automation and start using AI as a mirror for their unique design, voice, and leadership. This episode is your permission slip to: ✨ See AI as a creative collaborator, not a competitor  🔍 Integrate deep-research prompts into your strategy to find client language that converts  📊 Use data as a tool for embodied decision-making  🏗️ Build a business that’s scalable, efficient, and deeply human  If you’ve ever wondered how to keep your humanity while scaling with technology, this episode will expand the way you think about innovation, prosperity, and conscious leadership. Follow Jim on Instagram  Jim’s Digital Clone Sign up for Jim’s Newsletter Jim's CTRL+ALT+BUILD AI Community Jim's LinkedIn ⚡ Follow Kehla on Instagram 💎 Grab Kehla’s Pearl Sequence: Actualize Your Genius e-book so that you can: 🌟 Align your strategy with your energetic design 💬 Communicate in the precise language your clients are already searching for 🚀 Scale your business consciously—with data-driven clarity and embodied leadership

Going viral isn’t luck — it’s data, precision, and resonance. In this raw behind-the-scenes episode, Kehla G breaks down exactly how she used ChatGPT, deep research, and her own Instagram analytics to go viral — not once, but repeatedly. You’ll hear how her monthly views skyrocketed from 50K to over 200K, how she gained 300+ new followers in under three weeks, and how AI became her most powerful mirror for refining her content, message, and momentum. Forget “copy what worked for me” formulas — this episode shows you how to analyze your own data to build virality that’s authentic to your frequency and design. You’ll learn: ✨ How ChatGPT can pull deep-research data on your ideal client ⚙️ How to export, analyze, and decode your Instagram content using Meta Business Suite 🧬 What Kehla discovered when comparing her data to her audience’s raw language 💡 Why some posts go viral while others stagnate — and how to replicate the structure intentionally 🔥 How to use your own analytics to refine your content, boost engagement, and grow with alignment Links & Resources: 📘 Download the Actualize Your Genius with the Pearl” e-book + interactive GPT 🔗 Connect with Kehla G on IG ‼️ Join the Architectrix here

What happens when everything you built — your brand, your systems, your income streams — starts to fall apart? In this raw, unfiltered episode, Kehla shares the full story behind The Architectrix: the evolution that wasn’t just a rebrand, but a total rebirth of her business, identity, and leadership. From fraud issues and financial dips to dismantling her entire backend and leaving Kajabi, Kehla reveals how the chaos of 2025 became the initiation for precision, simplicity, and structure that actually supports creative freedom. You’ll hear how her core offer evolved from Signature Program by Design → The Edge Mastermind → The Architectrix Atelier, and how this evolution mirrors what it means to refine your business from the inside out — not because something’s broken, but because you’ve outgrown it. This episode is a masterclass in trusting the reconstruction season, simplifying your product suite, and rebuilding your business architecture to scale with clarity and integrity. ✨ Listen if you’re in your own season of shedding, clarity, or rebirth — and you’re ready to architect your next era of business. 🔗 Join The Architectrix Atelier kehlag.com/thearchitectrix ✨ Enrollment Bonuses are live through December 31st, 2025! When you join The Architectrix Atelier, you’ll receive: 🜂 Bonus early access to life support through the end of 2025 💬 A private 45-minute strategy call with Kehla to map your 2026 blueprint ⚡ 3 days of Telegram support for real-time feedback and activation 🌟 A 1-Month Private Intensive in 2026 when you commit to the 12-month experience (Valued at over $2500USD) 💎 The 6-month option builds your foundation. The 12-month option builds your legacy. You’re not here to dabble — you’re here to design. Apply now and step into your next era: kehlag.com/thearchitectrix

In this raw, unfiltered episode of Built for the Edge, Kehla dives into what it really looks like when you outgrow relationships that can’t come with you in your evolution. After recently ending a long-term friendship, she turns to her Venus Sequence and Pearl Sequence from the Gene Keys to unpack the unconscious patterns that kept her small — people-pleasing, over-explaining, rescuing — and how those same dynamics mirrored how she led in her business. You’ll hear Kehla break down how emotional codependency translates into over-marketing, unclear boundaries, and leadership stagnation — and how releasing misaligned relationships directly expands your prosperity frequency. This episode is a masterclass in emotional maturity, energetic sovereignty, and authentic leadership through the lens of Human Design and Gene Keys. If you’ve ever felt torn between staying loyal to who you were and rising into who you’re becoming — this conversation will give you permission to let go, rebuild, and lead yourself higher. You’ll learn: How the Venus Sequence reveals patterns in love, connection, and leadership The link between emotional patterns and income ceilings What happens energetically when you stop over-explaining and start embodying truth How to navigate slow seasons of business as a portal for deeper prosperity 🔗 Episode Resources & Links 💼 Explore Kehla’s signature offers 💬 Join the conversation on Instagram: @kehlag 💡 Curious about the Pearl Sequence and prosperity? Download the e-book here ⭐ Leave a 5-star review on Spotify — help Built for the Edge hit 100 reviews!

In this raw and savage episode, Kehla calls out one of the biggest traps spiritual entrepreneurs fall into — mistaking personal growth for business growth. After spending tens of thousands of dollars on coaching certifications herself, Kehla reveals how spiritual bypassing shows up as over-investing in self-development, chasing the dopamine hit of learning, and avoiding the real work of building a business. 🔥 You’ll hear: ✨ How spiritual bypassing disguises itself as “productive growth” ✨ The difference between becoming a better coach and a better business owner ✨ Why chasing certifications keeps you from mastering sales, messaging, and systems ✨ What true integration looks like when you merge Human Design, Gene Keys, and strategy ✨ How to know if you’re using spirituality to avoid refining your business If you’re done playing small and ready to build a scalable business that actually pays you for your genius, this is your wake-up call. 🎯 Doors close October 31st for Signature Program by Design — get 9 months for the price of 6 and join the live 2-hour Launch Vehicle Lab on October 30th. You’ll also receive a 45-minute private call in November and 3 days of Telegram support in December when you sign up now. 👉 Join Signature Program by Design 💻 Explore more free resources and trainings at www.kehlag.com 📲 Follow Kehla on Instagram @kehlag

Ever felt like you’re doing everything right — showing up, selling, refining your message — and yet, your results have slowed down? You’re not alone. In this episode, Kehla pulls back the curtain on what’s really changing in the online coaching industry. Through deep AI-driven research, she decoded buyer behaviour, content trends, and the hidden shifts in the ecosystem that are making old strategies obsolete. This isn’t another “just fix your energy” pep talk. It’s a raw, data-backed look at why the tried-and-true frameworks from 2021–2024 don’t convert the same way anymore — and what entrepreneurs can do instead to adapt with precision. ✨ You’ll hear how Kehla used ChatGPT to analyze her Meta Business data and uncover what actually drives engagement and conversions 🔥 How she identified the real shifts in buyer psychology and attention spans (and how to evolve your launches accordingly) ⚙️ How she simplified her strategy to focus on precision, clarity, and measurable results 💫 How she merged AI insights with Human Design and Gene Keys to lead with nuance instead of noise This episode is part transparency, part masterclass, and a total permission slip to stop “doing more” — and start leading smarter. 🧠 In This Episode, You’ll Learn ✨ Why even the most refined strategies are producing different results in 2025 🔥 How to analyze your own Instagram data in Meta Business for actionable insights ⚙️ The difference between information and application when using data in your business 💡 What’s really driving buyer hesitation, trust fatigue, and changing launch dynamics 💫 How to blend Human Design, Gene Keys, and AI to adapt your business model for today’s market 🔍 Mentioned in This Episode 💻 Meta Business Suite — how to export and analyze your content data 🤖 ChatGPT Projects — organizing and analyzing CSV files to identify trends 🌸 Gene Key 62 — Intellect → Precision → Impeccability: the key to intentional communication 🚀 Signature Program by Design — Kehla’s hybrid high-touch program for integrating AI, Human Design, and Gene Keys in your business strategy 🎯 Ready to Build Your Signature Program by Design? If you’re ready to create your business strategy through the lens of AI, Human Design, and Gene Keys — and finally understand what’s actually working right now — join Signature Program by Design. 📅 Join in October to get: 1/ 9 months of high-touch coaching & workshops 2/ The Launch Lab Vehicle Workshop (Oct 30th) 3/ Bonus 45-min 1:1 call (Nov) 4/ Bonus 3 days of Telegram support (Dec) 👉Learn more + enroll here ✨ Connect & Explore 💻 Check out Kehla’s website for programs, masterclasses, and freebies 📩 Grab your free resources, e-books, and trainings → @kehlag for daily content on Human Design, Gene Keys, and business strategy 🎧 Subscribe to Build for the Edge on Spotify or Apple Podcasts so you never miss an episode