Amazon Week 39 - 2024

Why the Recruitment Model Is Broken (And What We're Doing About It)OverviewIn this season opener, George digs into a real conversation with a friend who's trying to hire an Amazon Operations Manager — and uses it to expose a fundamental flaw in how traditional recruitment is structured. The incentives are pointing in the wrong direction, and it's costing brands more than they realise.What We CoverThe Amazon Pyramid — George revisits the three-pillar framework: Operations → Brand & Conversion → Advertising. Why you can't skip the foundation, and why each layer depends on the one below it.The recruiter conversation — A specialist Philippines-based recruiter quotes $2,500–$3,000/month for an Operations Manager. George pushes back — and explains exactly why that number doesn't hold up.The incentive problem — Why even the most honest, specialist recruiter is structurally incentivised to place candidates at higher salaries. Nobody's being dishonest. The model just rewards the wrong outcome.The Pare difference — No margin on salary. No big upfront placement fee. Contracts and payroll handled. And crucially — candidates join a Wednesday community of senior Amazon professionals, so they keep getting better after day one.The agency experience, rebuilt — What agencies gave clients (knowledge density, peer learning, cross-account exposure) and how the Pare community model recreates it — but with everyone at the senior table.The question left open — Did his friend make the right call going direct? And should Pare expand beyond Amazon Ads Managers into Operations?Key TakeawayPaying fairly, vetting rigorously, and removing the upfront fee structure isn't just a nicer model — over a four-month horizon, it's a cheaper one too.Pare places senior Amazon Advertising Managers with DTC brands and agencies globally. Find out more at pare.soRESOURCESVault: Ai Cheater PlaybookMessage George.

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming." They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.

How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future. #itsalwaysdayone

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Fol...

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced ad...

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...