Registering a Phrase, Slang, or Viral Term as a Trademark and Its Application in Advertising
15.5.2024
0:00
53:21
Episode 131 covers the recent Kenya trademark infringement case involving Airtel Kenya's use of the term "Bazu" to promote an internet bundle. It highlights the importance of having a registered trademark and also provides insights into the proper and improper ways of incorporating a trademark in advertising.
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