63: Ethical Businesses

Curtis has won an Apple Developer Award, so Alice and Jelly give him the ultimate gift: an Independence reunion. They discuss what it’s like to win such a coveted award, what they’ve been doing in the last couple of years, and whether or not any of them are actually still indies.

Curtis had a topic planned, but Alice and Jelly ruined everything. The three talk about their experiences through out the course of Independence, how things have changed, why it’s ending, and ultimately answer the question of whether they still aim to be independent.

If you’re considering doing an app with subscriptions, there’s some things you may want to consider before you make that move, as it’s not necessarily the best answer for every situation. Curtis and Jelly have been using subscriptions for a while, so Alice quizzes them on how things have been going, in the hopes that it’ll give her an answer on whether she should move to using them herself.

After launching a new thing—or an update to a thing—Jelly likes to stop, look back at the process, and evaluate how things went. For him, it involves considering the answers to some key questions, and he decides that it’s worth forcing Alice and Curtis through this process. Together, they discuss recent launches, how they went, and what they feel could have gone better… or worse.

Running a successful business is hard, and with the myriad of decisions that you make, it’s also difficult to do so in an ethical way. Alice, Curtis, and Jelly look back at the decisions they’ve made in trying to run ethical businesses, how they’ve worked out long term, and whether they’ve been the right choices in the long term.

If there’s one thing that’s important when building a business around software, it’s data, but there are also downsides to collecting the data, both for us as business-owners, and for our customers. Alice, Jelly and Curtis talk about their approaches to data collection, and why it’s best to keep privacy in mind when creating software.

It’s sometimes far too easy to get caught up in the idea that when we create something as indies, it’s for other people, but that doesn’t need to be the case. Alice, Curtis and Jelly discuss their own approach to starting new things, and why it’s sometimes worthwhile.

Growing our products and acquiring new users is something that most indies aren’t particularly good at, but it’s a significant factor in achieving success in the App Store. Alice, Curtis and Jelly take a look at their own approaches to growth, why they’ve worked out—or not, as the case may be—and why you would want to be intentional about your growth.

Long time friend of the show, Aleen Simms, joins our trio to talk about her upcoming project, App Launch Map, and how it helps define basic strategies for successfully launching an app on the App Store.

If there’s one thing we rely on as indies, it’s inspiration. We wouldn’t be here if we didn’t have it, and learning how to feed it and channel it is a core part of what we need to do to survive. Alice, Jelly and Curtis take a look at where they get inspiration from, what they do when it’s not flowing, how they think they could get better at fostering it.