Sam Chaudhary is the co-founder and CEO of ClassDojo, a multi-product education platform used in 95% of U.S. schools and over 180 countries globally to connect teachers, students, and families. In this episode, Sam shares the full arc of building ClassDojo, from early skepticism about education and a failed group-making tool, to creating a communication platform loved by millions.
In this episode, we discuss:
Why ClassDojo was built for consumers (teachers, students and parents) instead of schools
How ClassDojo grew entirely by word-of-mouth
Sam’s unusual approach to building multiple new businesses
The founder mindset required to build an industry leader
Why relentless resourcefulness is an underrated skill
And much more…
References:
Accel: https://www.accel.com/
Airbnb: https://www.airbnb.com/
Bill Gates: https://www.linkedin.com/in/williamhgates/
Brendan Kereiakes: https://www.linkedin.com/in/product/
ClassDojo: https://www.classdojo.com/
Dominick Bellizzi: https://www.linkedin.com/in/dominickbellizzi/
Geoff Ralston: https://www.linkedin.com/in/geoffralston/
Gonzalo Aguilar Málaga: https://www.linkedin.com/in/gonzalodecheck/
Hamilton Helmer: https://www.linkedin.com/in/hamilton-helmer-42983/
Imagine K12: https://www.imaginek12.com//
Khan Academy: https://www.khanacademy.org/
Liam Don: https://www.linkedin.com/in/liamdon/
McKinsey: https://www.mckinsey.com/
Paul Graham: https://x.com/paulg
Plaid: https://plaid.com/
Reid Hoffman: https://www.linkedin.com/in/reidhoffman/
Roblox: https://www.roblox.com/
Sal Khan: https://www.linkedin.com/in/khanacademy/
Superhuman: https://superhuman.com/
Tim Brady: https://www.linkedin.com/in/tim-brady-7a632510/
Y Combinator: https://www.ycombinator.com/
Where to find Sam:
LinkedIn: https://www.linkedin.com/in/samchaudhary/
Twitter/X: https://x.com/samchaudhary
Where to find Brett:
LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
Twitter/X: https://twitter.com/brettberson
Timestamps:
(01:36) Why education is a “bad market”
(02:52) Why enterprise education is broken
(03:35) Building for families, not schools
(06:53) Early challenges and insights
(09:45) Sam’s unusual background
(11:42) Meeting co-founder Liam at a hackathon
(13:22) Getting into Imagine K12 with a group-making tool
(19:47) The conversation with Reid Hoffman that changed everything
(21:52) Building a network to reach more families
(23:30) Scaling by building a community
(33:18) Designing for delight and word-of-mouth growth
(40:09) Launching the first monetization feature after 7 years
(41:35) How to pick markets and when to go broad
(46:04) The explosive expansion into the tutoring industry
(55:11) Creating safe online spaces for kids
(58:01) Harnessing AI in education
(59:52) Lessons from ClassDojo’s playbook
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