Top 6 marketing & copywriting trends for 2026

The marketing landscape is shifting fast, and 2026 is gonna reward business owners who prioritize clarity, humanity, and true community over viral trends and algorithm chasing. In this episode, I'm sharing the six marketing and copywriting trends I'm seeing that will define success in the coming year - from community-driven business models to generative AI optimization. If you're ready to ditch the exhausting hustle and build a sustainable, premium business that actually works, this episode will show you exactly where to focus your energy in 2026.Resources mentioned in this episode:Join Pivot to Premium to implement and refine these 6 trends in 2026: www.kimkiel.com/pivotIf you’re looking for tactical and practical ways to be more regenerative and seasonal with your marketing and content, make sure you grab my content remix strategy. It’s a free workbook with out-of-the-box ways you can repurpose your existing content - it includes example and swipes from some of the biggest creators - to remind you that not only is it smart to repurpose, but it’s essential. Get the remix strategy at www.kimkiel.com/remix If you’ve been sleeping on LinkedIn and want a little motivation to get going, then you should grab my 30-day FAFO LinkedIn Challenge. Go to kimkiel.com/fafoText me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

In this episode, I'm taking a pause from the business hustle to share what's actually keeping me grounded and functioning during this busy season. Hear all about my new skincare obsession (complete with a quartz roller that resets my entire nervous system) to a spa subscription that's forcing me to actually take care of myself, plus the weirdest life-saver of all: beans. Yes, beans. I'm getting real about the small things that are creating big shifts in how I move through my days - including a mantra that stops me from spinning out and why I finally let go of expectations that were draining my mental peace. Consider this your permission slip to find joy in the little things.Resources:Check out Kendra’s What’s saving my life right now episodes on the Lazy Genius Podcast: https://www.thelazygeniuscollective.com/lazy/wsml117My fave skincare products:CeraVe Night Cream: https://amzn.to/48BkmrB Neroli Eye Ritual: https://www.purabotanicals.ca/collections/skincare/products/neroli-eye-ritualAmbrosia Beautifying Serum: https://www.purabotanicals.ca/collections/skincare/products/ambrosia-beautifying-serumHyaluronic Ruby Serum: https://www.purabotanicals.ca/collections/skincare/products/hyaluronic-ruby-serumExotic Pink Coffee Dust: https://www.purabotanicals.ca/collections/skincare/products/exotic-pink-coffee-dustGemstone Face Roller: https://www.purabotanicals.ca/collections/beauty-ritual-accessories/products/new-gemstone-face-rollerMy Fave Fitness Classes:Core Love: https://www.corelove.ca/My fave Recipes:Slow Cooker French Dip Sandwiches: https://houseofnasheats.com/slow-cooker-french-dip-sandwiches/Go to Black Beans: https://bigflavorstinykitchen.com/go-to-black-beans/My fave room diffuser:Saje Wellness Aromatherapy Diffuser - https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser  Here’s my fave diffuser collection: https://www.saje.ca/products/happy-home-inviting-diffuser-blend-collectionMy fave body butter:Bee by the Sea Body Cream: https://amzn.to/4oZ92vT Text me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

The holiday season hits different when you're a Gen X business owner juggling kids' recitals, aging parents, and trying to keep your business running. I'm sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble. Plus, I'm inviting you to my annual Get Shit Done Holiday mixer (www.kimkiel.com/holiday) where we'll batch content, write joyful out-of-office messages, and get your marketing sorted before December gets completely crazy. Bring your ugly Christmas sweater and let's make this the year you're prepared instead of panicked.Come to the Get Shit Done Holiday Mixer on Monday December 15! Get your free ticket: www.kimkiel.com/holidayText me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

In this episode, I'm trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who's cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams.Brenda spent 27 years climbing the corporate ladder with multimillion-dollar brands before making her midlife pivot to entrepreneurship. Now she's helping other seasoned women business owners transition from hustle culture to sustainable, aligned businesses that actually make money.We dive deep into why she chose Skool over traditional platforms, how she's running innovative bundles and summits that are bringing in thousands of participants, and her strategy for creating affordable entry points while still building a profitable business. If you're curious about alternative ways to build community, tired of posting three times a day on Instagram with minimal results, or wondering how to create more spaciousness in your business while actually increasing revenue, this conversation is for you.Get access to the Aligned AF 2026 Breakthrough Bundle (including my Master Your High-Ticket Message workshop): https://www.skool.com/aligned-af-camp/about?ref=5e0354c078584362a305f7c9460f9d37 Connect with Brenda Rigney:Listen to the X Podcast: https://www.brendarigney.com/podcast Instagram: https://www.instagram.com/itsbrendarigneySkool: https://www.skool.com/aligned-af-community/aboutText me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

Self-proclaimed "world's biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She shares the exact mindset shifts and practical strategies that helped her build momentum and consistency, including how hosting monthly marketing moments boosts revenue, why accountability containers work, and how prompts and formulas can spark creativity instead of stifling it. If you're stuck in perfectionist paralysis or lacking consistency in your marketing, this episode will give you permission to take imperfect action and create the constraints that fuel results.Stop procrastinating and stalling your marketing by joining Pivot to Premium: www.kimkiel.com/pivotResources mentioned:AIDA formula: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-wayP4 Formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazyWriting Prompt: 3 signs you need a writing prompt: https://www.kimkiel.com/podcast-1/3-signs-you-need-to-use-a-writing-promptText me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

If you're tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she's excited about Regeneration 2025, a free virtual summit that's bringing together diverse voices who are reimagining business as a force for good.You'll discover why the online coaching world often feels like a pyramid scheme (spoiler: it's not just you), and how events like this summit are creating something more regenerative, collaborative, and human. Kim talks about her experience with the Prosper Network and why this community feels so different from the typical online business echo chamber.She introduces you to some of the incredible speakers you'll hear from, including Tina Wells (the millennial whisperer), Sam Horn (communication expert who's worked with NASA and National Geographic), and Amina AlTai (who teaches career, body, and mind balance after her own burnout journey).This isn't about celebrity or sameness - it's about perspective, generosity, and expansion. If you're craving new ways of doing business that emphasize cooperation over competition and circulation over hoarding, you'll want to hear about this summit happening November 17-19.Sign up for the Regeneration Summit 2025 (aff link): https://kimkiel--ampersanded.thrivecart.com/the-prosper-network/6902ccbcc3361/ Join Kim as she explores what it means to build the next economy where women support women and become an unstoppable force in shaping culture and business.Text me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

Black Friday and Cyber Monday don't have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. Perfect timing as we enter the lucrative year-end selling season.Get added to the notification list for the Sales Email Course by emailing [email protected] Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide Text me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

Halloween is just around the corner, and it's the perfect time to shake up your content strategy with something unexpected. In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that'll help you connect with your audience on a more human level. Whether you're into tarot cards, pumpkin recipes, or scary business lessons, this episode will inspire you to bring surprise and delight into your marketing. Because here's the thing: people buy from people, and even premium clients want to see your personality shine through. Plus, Kim shares how you can get four weeks of premium authority content prompts delivered to you each month in her Pivot to Premium program.Find out more and enroll: www.kimkiel.com/pivotText me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and high-ticket offers. If you've been watching others with less experience get more attention while you undervalue your expertise, this episode reveals why you're probably more ready than you think. Kim shares how every high-earning consultant she's worked with felt unprepared but succeeded anyway, plus real client stories of transformation when they finally owned their worth. Discover:- Why high-ticket isn't about charging more (it's about creating more value), - How mismatched messaging keeps you speaking to beginner problems when your audience has premium-level needs- The exact positioning shifts that help you become the go-to expert in your nichePerfect for Gen X entrepreneurs ready to stop playing small and build the sustainable, spacious business they've been craving.Text me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot

After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before.I realized something big: The Joy of Copy Club evolved into something far beyond copy. The real magic was watching women discover themselves, unearth their voice, and transform how they show up in business. It was never just about the copy. It was always about strategy, leadership, and selling with confidence.In this episode, I'm announcing a new incubator and mentorship experience called Pivot to Premium. I built my business selling premium services to premium clients. I never had a $49 course or $97 membership. Instead, I made consistent, sustainable income through high-value, high-trust relationships with clients willing to pay for transformation.The market is different now. Buyers are more discerning. They don't want low-ticket quick fixes or endless freebies. They're seeking mastery and results. When trust is low, people turn to their communities for reliable referrals. This is your opportunity to become the go-to choice.I'm sharing what's inside Pivot to Premium and why now is the ideal time to elevate your offers, command the fees you deserve, and reclaim the spaciousness and ease you've been craving in your business.Text me a question or comment! ------ Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.Enroll now: www.kimkiel.com/pivot