How To Succeed at Front-Line Sales Management with Michael Norton

What if aligning personal passions with professional goals could revolutionize performance in your organization? This episode offers a roadmap to uncovering how "Desired Based Leadership" can transform your team's motivation and productivity. We welcome Phil Putnam, author and thought leader, as he shares insights drawn from his formative experiences with communication and relationship-building. Discover the untapped potential of integrating personal aspirations into workplace culture, and learn strategies to create a harmonious environment where both employees and companies thrive. Our discussion navigates through the often-overlooked gap between company-imposed objectives and individual motivation, shedding light on generational shifts in leadership perspectives. We explore the challenges of motivating teams, especially within remote work settings, where maintaining engagement is crucial. Phil emphasizes the importance of understanding what employees truly value, shifting away from outdated management styles to foster genuine satisfaction and productivity. The conversation touches on practical approaches to overcoming organizational resistance to change, particularly in leadership and sales environments. We also tackle the financial aspects of employee retention, presenting compelling arguments for investing in genuine leadership development over the costly cycle of replacing talent. Highlighting the essential mindset and behaviors for effective leadership, we delve into the significance of aligning roles with personal aspirations. Phil shares innovative approaches to incorporating differing perspectives in decision-making, turning potential resistance into a wellspring of creative solutions. This episode is a must-listen for anyone looking to enhance leadership practices and sustain motivation within their organization. (00:00) Driving Top Performance Through Desired Leadership (05:46) Motivating Performance Through Personal Goals (11:15) Overcoming Leadership Resistance (18:22) Employee Replacement Cost and Leadership Development (31:18) Leadership Mindsets and Behaviors for Success (44:17) Discovering Employee Motivations for Success (55:23) Future Podcast Announcement (00:00) Driving Top Performance Through Desired Leadership This chapter features a conversation with Phil Putnam, author of "Desired Based Leadership," where we explore his unique approach to driving top performance by aligning personal desires with workplace goals. Phil shares his early experiences learning about communication and relationship-building from his mother, which influenced his leadership style. He emphasizes the importance of understanding and prioritizing the personal aspirations of team members to foster motivation and performance. Rather than focusing solely on the company’s success, Phil argues that leaders should support employees in achieving their personal life goals through their work. This approach not only enhances motivation but also reduces friction, creating a win-win scenario for both the employee and the organization. We also touch on why this method is not more widely adopted, despite its evident benefits. (05:46) Motivating Performance Through Personal Goals This chapter explores the disconnect between company-imposed goals and personal motivation, emphasizing the importance of aligning personal aspirations with professional objectives to drive employee engagement. We discuss how many organizations fail to make this connection, often due to generational differences in leadership, where older generations value loyalty to a company over individual desires. This misalignment can hinder employee motivation, especially in a remote work environment where interactions are more transactional. By highlighting the need for a shift in perspective, we address how understanding and incorporating personal goals into company culture can enhance productivity and satisfaction. Additionally, we touch on how remote work might influence this dynamic by potentially reducing the human element in daily interactions. (11:15) Overcoming Leadership Resistance This chapter explores the challenges and resistance faced by organizations when attempting to implement change, particularly in leadership and sales environments. We examine the complex dynamics between senior leadership and their responsibilities, acknowledging the pressures they face while emphasizing the need for servant leadership. We also discuss the problematic cycle of leadership hazing and how it perpetuates ineffective practices. Furthermore, we address the financial misconceptions about prioritizing employee satisfaction and the importance of patience and trust in managing human resources. The conversation highlights the unique difficulties of sales leadership, such as time constraints and the reliance on short-term results, and considers the role of revenue enablement in supporting sustainable success. (18:22) Employee Replacement Cost and Leadership Development This chapter explores the financial implications of employee attrition and retention strategies. We break down the staggering costs of replacing individual contributors, highlighting that replacing a $150,000 employee can cost up to $225,000. In contrast, providing a 10% raise to retain high performers costs significantly less, making it a financially sound strategy. We also address the common practice of promoting top-performing salespeople into leadership roles without considering their interest or aptitude for management. This has become an entrenched habit, influenced by a historical lack of focus on developing genuine leadership skills and the pressures of sales leadership roles. Finally, we discuss the tendency of sales leaders to revert to their comfort zones, focusing on processes and strategies when under pressure, rather than investing in their people as key business assets. (31:18) Leadership Mindsets and Behaviors for Success This chapter explores the essential components of success, emphasizing the importance of mindset, behavior, and technique. We examine how a leader's understanding of their team's motivations can drive performance, stressing that individuals are often more motivated by personal goals than company success. The conversation highlights a significant gap in hiring practices, noting that companies often fail to assess whether a role aligns with a candidate's personal aspirations. This oversight can lead to suboptimal performance. Additionally, we discuss the parallels between sales techniques and effective hiring, suggesting that sales leaders, with their skills in discovery and value-based selling, are well-equipped to enhance hiring processes by focusing on the candidate's goals and motivations. (44:17) Discovering Employee Motivations for Success This chapter explores the dynamics of embracing differing perspectives in a business environment to foster innovation and improvement. We begin with an anecdote about the value of integrating a 'mismatcher' into decision-making processes, highlighting how leveraging opposing viewpoints can enhance the quality of new ideas and initiatives. This approach transforms potential resistance into a valuable asset. Additionally, we discuss the critical importance of distinguishing between obstruction and constructive disruption, ensuring that differing opinions serve to improve rather than hinder progress. We also emphasize the necessity of understanding employees' personal goals and aligning them with organizational objectives to unlock their highest performance. This involves discovering what employees truly desire and assessing whether the company can meet those needs, thereby creating a mutually beneficial relationship. The chapter concludes with insights into maintaining ongoing alignment with employees' evolving goals to sustain their engagement and motivation over time. (55:23) Future Podcast Announcement This chapter encourages listeners to check out our upcoming podcast on various streaming platforms and concludes with a positive note of "good selling." It highlights that the How to Succeed podcast is a property of Sandler Systems LLC and emphasizes the legal protection of the content under U.S. copyright laws. For those interested in learning more about Sandler services, we recommend consulting with a local Sandler trainer or visiting our website for additional information.  

Join us as sales leadership veteran Michael Norton shares his deep expertise on the frontlines of sales management. With decades of experience, Michael offers a unique perspective on the complex role of frontline sales managers, who are the unsung heroes behind every successful sales team. Discover how these leaders navigate the competing demands of upper management, peers, and other departments, all while juggling the multifaceted challenges of being a player-coach. Learn about the critical importance of time management and the seemingly Herculean tasks these managers face each day. In our engaging discussion with Michael, we explore actionable sales leadership strategies that empower teams to take ownership of their territories. Michael passionately argues that treating their areas like their own businesses can massively boost productivity and efficiency. We dive into the essence of leading by example, maintaining alignment with company values, and fostering a culture of excellence. Through personal stories and reflections, Michael illustrates the significance of embodying the qualities we wish to see in our teams, highlighting the importance of prioritizing tasks and preserving a proactive mindset. Finally, we unpack the essential mindsets and techniques that define effective sales leadership. It's about valuing people over numbers and understanding the diverse motivations that drive a multi-generational team. Michael emphasizes the power of honesty, transparency, and consistency in building trust and cohesion within a team. Reflecting on Zig Ziglar’s timeless wisdom, we underscore the value of planning and organization as key components of success. Michael advocates for continuous learning, reminding us that sales leadership is a skill that can be developed over time, leading to not only meeting targets but achieving lasting success. (00:00) Frontline Sales Managers (08:00) Sales Leadership Best Practices and Behaviors (16:36) Sales Leadership Techniques for Success (22:29) Effective Sales Leadership Mindset and Techniques (00:00) Frontline Sales Managers This chapter explores the critical role of frontline sales leaders as the linchpin to a sales team's success. I engage with Michael Norton, an expert with decades of experience in sales leadership, to uncover the multifaceted responsibilities of sales managers. We discuss how sales managers not only manage their teams but also navigate the demands from upper management, peers, and other departments like marketing and HR. The conversation highlights the challenges of juggling various roles, such as being a player-coach, which often proves to be a losing proposition due to the complexities it introduces. We also emphasize the importance of time management amidst constant demands, showcasing the Herculean task that sales managers face daily. Overall, this chapter provides insights into the indispensable role of sales managers and the myriad challenges they encounter. (08:00) Sales Leadership Best Practices and Behaviors This chapter focuses on effective sales leadership and management strategies, emphasizing the importance of empowering sales teams to treat their territories like their own businesses. We explore how prioritizing tasks and avoiding procrastination can significantly enhance productivity and efficiency. Highlighting the role of a sales leader, we discuss the importance of leading by example in responsiveness and work ethic, ensuring alignment with the company’s mission, vision, and values. We also touch on the multifaceted role of sales leaders, who must balance growing the business, supporting their team with the necessary tools and skills, and fostering a winning attitude. Through personal anecdotes and reflections, we underscore the critical nature of embodying the qualities we wish to see in our teams. (16:36) Sales Leadership Techniques for Success This chapter focuses on the essential behaviors and techniques that sales leaders should master to enhance team performance and achieve success. We explore the importance of prioritizing people over numbers, emphasizing the need for understanding the diverse motivations and learning styles of a multi-generational sales team. Key techniques highlighted include being straightforward and honest with the team, especially when delivering bad news, and maintaining consistency in communication and management practices. Additionally, we stress the significance of building trust through transparency and nurturing relationships, which can be pivotal in effectively leading a sales team. By concentrating on these fundamental aspects, sales leaders can not only meet their targets but also foster a more cohesive and motivated team. (22:29) Effective Sales Leadership Mindset and Techniques This chapter explores the critical aspects of effective sales leadership, emphasizing the importance of setting aside personal ego to prioritize team success. We discuss how the success of a sales manager is measured by the achievements of their team rather than individual accomplishments. Highlighting the legacy of Zig Ziglar, the significance of planning and organization in daily routines is stressed, advocating for the use of to-do lists and tackling the toughest tasks first. We examine the necessity of maintaining the right mindset, particularly in team selling environments, where equal business stature is crucial for credibility and influence. Emphasizing that sales leadership is a learned skill rather than an inherent trait, we underline the importance of continuous learning and adaptation to excel in this challenging role.  

Unlock the secrets of the Karpman Drama Triangle and transform your approach to sales, management, and relationships! In our latest episode, expert guest Danny Wood joins us to unravel the complex roles of persecutor, rescuer, and victim that can disrupt personal and professional dynamics. Through lively examples from family settings to high-stakes sales environments, we shed light on how these roles manifest and challenge us to become more self-aware. By recognizing how these patterns play out, you’ll gain powerful insights into fostering healthier, more productive interactions in every area of your life. We further explore the psychological underpinnings of these roles, focusing on transactional analysis and the significance of maintaining an "adult" perspective. Danny and I discuss strategies for breaking free from ingrained patterns that unconsciously influence our professional interactions, emphasizing the importance of setting aside ego to prevent defensive behaviors. Discover mindset shifts and techniques that can elevate good salespeople to extraordinary levels by sidestepping these psychological pitfalls. Tune in for practical, actionable guidance on mastering the psychological sales game and building a more harmonious team environment. (00:00) Understanding Cartman's Triangle Concept (15:20) Mastering the Psychological Sales Game (00:00) Understanding Cartman's Triangle Concept This chapter introduces the concept of the Karpman Drama Triangle, exploring its implications in sales, management, and personal life. I am joined by Danny Wood, who explains the three roles within the triangle: persecutor, rescuer, and victim. We discuss how individuals can shift between these roles within a single interaction and the potential negative impacts on relationships. Through examples from family dynamics and sales management, we illustrate how people unconsciously engage in these roles, often without recognizing it as a game. The conversation highlights the importance of awareness to avoid falling into these destructive patterns and encourages reflection on personal and team dynamics to foster healthier interactions. (15:20) Mastering the Psychological Sales Game This chapter explores the dynamics of transactional analysis within team settings, focusing on the roles of persecutor, rescuer, and victim. We discuss how individuals often unconsciously engage in these roles, leading to dysfunctional interactions. By recognizing triggers and staying in the "adult" position, we can prevent ourselves from getting emotionally entangled in these games. We highlight the importance of leaving ego aside to avoid defensive behavior when faced with confrontation. The conversation also touches on how deeply ingrained patterns from our upbringing can influence professional interactions, often without our awareness. We stress the significance of understanding these dynamics, as they can transform good salespeople into exceptional ones. Techniques and mindset shifts are emphasized as key to navigating and avoiding these psychological traps.  

Unlock the secrets to mastering time management and elevate your sales leadership game with insights from Dan Stalp, a seasoned performance consultant and trainer at Sandler. In our enlightening conversation, we challenge the myths of multitasking and highlight the art of distinguishing between cognitive and routine tasks to supercharge productivity. Our discussion promises to transform your chaotic workdays into structured, effective sessions through proactive planning and the strategic use of time blocks. Discover the power of prioritization and focus, a hallmark of successful leaders who concentrate on three or fewer vital tasks each day. With Dan's guidance, we explore innovative strategies like color-coding tasks to emphasize income-generating activities. By embracing the DISC personality model, you'll gain a nuanced understanding of how different personality types influence time management and delegation skills, equipping you to navigate these challenges with ease. Finally, we introduce the Sandler "cookbook" concept, a strategic tool for planning and organizing sales activities that promote consistent effort and predictable success. This approach not only balances managing existing accounts with pursuing new opportunities but also helps avoid procrastination. Whether you're facing the dilemma of a disrupted schedule or seeking to model effective time management for your team, our episode offers a comprehensive guide to mastering sales time management, ensuring you lead with efficiency and respect. Join us on the How to Succeed Podcast for a wealth of insights and practical tips to elevate your sales leadership journey. (00:00) Improving Time Management for Sales Managers (08:39) Prioritizing Vital Functions for Sales Managers (15:23) Leadership Strategies for Time Management (23:49) Mastering Sales Time Management (33:59) Effective Sales Time Management Tips (00:00) Improving Time Management for Sales Managers This chapter focuses on the intricacies of time management for sales managers, with insights from Dan Stout, a world-class performance consultant and trainer at Sandler. We explore the common struggles with multitasking, debunking the myth that it is always beneficial. Dan emphasizes the importance of distinguishing between cognitive tasks that require focused attention and routine tasks that can be managed simultaneously. We also touch on the significance of proactive planning to avoid the pitfalls of reactive behavior, which often results in a chaotic day. By incorporating structured time blocks and avoiding learned helplessness among team members, sales leaders can enhance productivity and create a more respectful and effective work environment. (08:39) Prioritizing Vital Functions for Sales Managers This chapter explores the importance of focus and prioritization in leadership and productivity. We discuss how successful leaders manage their time by identifying three or fewer vital functions to concentrate on daily, rather than trying to accomplish everything at once. By categorizing tasks with color coding, such as green for income-generating activities, leaders can quickly assess their productivity and ensure they are spending the majority of their time on crucial tasks. We emphasize the difference between being intentional with priorities and simply reacting to daily demands, highlighting the tendency for some to focus on easy tasks instead of the essential ones. We also touch on the DISC personality model to understand how different personality types can influence time management and delegation skills. (15:23) Leadership Strategies for Time Management This chapter explores the intricate relationship between time management and personality types using the DISC model. With 19 years of coaching experience, I reflect on how different personality traits influence our time management challenges and strategies. For Dominants (D), the challenge lies in prioritization and delegation to prevent overloading themselves. Influencers (I) often struggle with saying no due to their people-pleasing nature. Steady personalities (S) procrastinate to maintain peace, while Conscientious types (C) are hindered by the need for perfection. I suggest practical tips, like encouraging Cs to start projects and perfect them along the way, much like a sailboat adjusting its course. Additionally, I address the role of leaders in modeling effective time management for their teams, emphasizing the importance of being a credible example for others to seek advice. If a leader is not perceived as efficient, team members may not be inclined to seek guidance, highlighting the necessity for leaders to continuously work on their time management skills. (23:49) Mastering Sales Time Management This chapter focuses on effective time management for sales leaders by introducing the Sandler concept known as the "cookbook." We explore the importance of differentiating between leading and lagging indicators, emphasizing that sales success is better achieved by controlling what you can, rather than solely relying on outcomes. The cookbook serves as a strategic tool for planning and organizing daily and weekly behaviors and activities necessary to meet ambitious sales goals, such as a $10 million quota. By reverse engineering necessary actions, such as face-to-face meetings and outbound calls, and focusing on consistent effort, sales leaders can create a predictable path to success. The discussion highlights how this structured approach not only guides salespeople in balancing time between growing existing accounts and seeking new opportunities but also helps them avoid the pitfalls of procrastination, akin to a runner's dilemma when bad weather disrupts their training schedule. (33:59) Effective Sales Time Management Tips This chapter focuses on enhancing sales leadership through effective time management strategies, as discussed with Dan Stalp. We explore how the mindset and approach to time management can significantly boost efficiency and effectiveness in daily operations. Key insights include the importance of structured daily routines and the prioritization of tasks to optimize productivity. Listeners are encouraged to revisit our earlier episode on Cookbook for further details and techniques related to this topic. Thank you for joining us on the How to Succeed Podcast, where we continue to equip you with the tools for successful selling.  

Matt Detjen, author of "The Art of Powerful Sales Communication," joins us for an insightful conversation about revolutionizing sales strategies with effective communication. Matt shares his transformative experience from attending a pivotal sales course in 2007, which inspired him to write his book during the pandemic. In our discussion, he expands on techniques like reflective listening, which goes beyond traditional listening by actively engaging with clients and providing feedback to establish mutual understanding. This approach not only clarifies communication but also fosters deeper, more collaborative relationships with clients. We further explore how building trust and empathy can make a significant difference in sales interactions. Through illustrative exercises and real-life examples, Matt explains how acknowledging and addressing issues openly can transform defensive responses into opportunities for building trust. We emphasize the importance of meaningful interactions, moving past superficial connections to establish real rapport. Techniques like Sandler’s "upfront contract" aid in setting clear agendas, ensuring expectations are met, and managing meeting times effectively. Finally, Matt delves into the art of persuasive communication, where mindset and behavior play crucial roles alongside traditional persuasion skills. He introduces the success triangle concept: prioritizing trust and communication skills over product knowledge. With actionable advice on persuasive outlines and reflective techniques, Matt equips listeners with tools to enhance clarity and direction in sales meetings. His insights align with Sandler's philosophy, offering enriched perspectives for those eager to elevate their sales communication prowess.   (00:03) The Art of Powerful Sales Communication (10:42) Building Trust in Sales Communication (15:18) Building Trust Through Empathy and Rapport (29:37) Mastering Persuasive Sales Communication (37:30) Persuasive Outline and Reflecting Techniques (42:36) Elevating Sales Communication Skills   (00:03) The Art of Powerful Sales Communication This chapter introduces Matt Detjen, an author and Sandler client, who discusses his book "The Art of Powerful Sales Communication." Matt shares his journey in sales, highlighting a pivotal course he took in 2007 that transformed his approach to sales communication. He explains how the book was born during the COVID-19 pandemic when he realized the need to make the powerful lessons from the course accessible to a wider audience. We explore the transition from focusing solely on product knowledge to emphasizing effective communication, especially in high-stakes roles like senior account management. One key concept Matt introduces is reflective listening, which goes beyond the traditional notion of listening by actively engaging with the speaker and providing feedback to ensure a mutual understanding. This approach not only clarifies communication but also encourages further dialogue, paving the way for a more collaborative relationship with clients. (10:42) Building Trust in Sales Communication This chapter explores the crucial role of reflection and trust in effective sales communication. I share an exercise used in classroom settings that highlights the tendency of individuals to default to defensive responses when faced with criticism, instead of reflecting and owning the issue. By acknowledging and addressing problems openly, we not only defuse potential negativity but also build trust with customers. We emphasize the importance of bringing issues to the table proactively, fostering a shared journey with customers where intentions and progress are transparently communicated. Trust becomes the cornerstone of this relationship, especially during the discovery phase of sales, which is pivotal in either nurturing or damaging the customer relationship. Through reflective practices and open dialogue, we lay the foundation for a trust-filled relationship, essential for successful sales outcomes. (15:18) Building Trust Through Empathy and Rapport This chapter explores the vital connection between empathy and trust in sales communication, drawing insights from Matt's book, "Reflect the Art of Powerful Sales Communication." We acknowledge the challenges sales professionals face in overcoming preconceived notions from past buyer-seller interactions. Empathy plays a crucial role, as recognizing that each client is an individual with unique experiences and concerns can strengthen trust. We address the pitfalls of superficial rapport-building, such as focusing excessively on trivial topics like a fish on the wall, and emphasize the importance of meaningful interaction. Real rapport is cultivated through clear communication, setting expectations, and establishing mutual understanding. We highlight techniques such as the "upfront contract" from Sandler to set agendas and manage meeting time effectively, fostering genuine connections and productive sales engagements. (29:37) Mastering Persuasive Sales Communication This chapter explores the critical components of successful sales communication by emphasizing the importance of mindset, behavior, and the art of persuasion. We discuss the concept of the success triangle, where building trust and communication skills take precedence over the product itself. We tackle the stigma associated with persuasion, arguing that effective persuasion is about ethically presenting facts to influence decision-making positively. Drawing parallels to a doctor's responsibility, we highlight the seller's role in addressing customer needs through learned communication skills. The chapter also introduces actionable behaviors, such as employing the high school speech model of telling, reinforcing, and recapping key points, which enhances clarity and direction in meetings, especially in corporate environments. This approach not only facilitates effective internal communication but also ensures alignment and purpose throughout any sales interaction. (37:30) Persuasive Outline and Reflecting Techniques This chapter focuses on enhancing persuasive communication by utilizing effective outlines and reflective listening techniques. We explore the importance of structuring conversations with strategic bookends, such as teasing the outcome and closing strong, to guide listeners through a persuasive journey. The conversation highlights the tactic of reflecting, emphasizing the need to sift through conversations to capture and reflect key insights back to the listener in our own words. We also discuss practicing reflective listening in low-risk environments like conversations with family and friends, particularly with children, to hone the skill. Additionally, there's an engaging comparison to personal relationships, where the urge to "fix" is contrasted with the need to simply listen. Finally, I share how to connect with me and access my resources for further exploration into these techniques. (42:36) Elevating Sales Communication Skills This chapter features a conversation with Matt Detjen, author of "Reflect," a book that emphasizes the art of powerful sales communication. We explore how building trust-based relationships is crucial for long-term success in sales, beyond just the product or company history. Matt's insights align with Sandler's philosophy, providing an enhanced perspective for those familiar with Sandler's training. For listeners eager to elevate their sales communication skills, "Reflect" offers valuable lessons that complement and extend the teachings from Sandler consultants and trainers. Don't miss the opportunity to enrich your sales approach by engaging with Matt's work.  

Award-winning sales guru Alana Nicol joins us to shed light on the dynamic world of sales coaching. We dissect the multiple roles that sales leaders juggle—supervision, training, coaching, and mentoring—and why a balance among these is crucial. Alana shares her insights on how great leaders go beyond mere supervision to foster an environment ripe for growth and development. Learn how coaching serves as a pivotal tool for honing the skills of your team members, guiding them along their career paths while embedding them into the organizational culture. Imagine your sales team as professional athletes; even the best need consistent practice to stay at the top of their game. This episode explores the importance of pre-call planning and practice, with Alana offering practical strategies to help overcome common challenges like time constraints. Transform your sales meetings with the power of role-playing in a supportive environment, boosting both confidence and performance. Our discussion brings to light how meticulous preparation can elevate the outcomes of your sales endeavors, regardless of how seasoned your team might be. Leverage the transformative "more, better, different" model to uncover areas ripe for improvement in your sales strategy. Alana emphasizes the value of a growth mindset and the necessity of one-on-one coaching to drive personal and professional success. This episode serves as a toolkit for leaders striving to develop their teams, urging them to focus on genuine growth rather than getting sidetracked by administrative tasks. Whether you're an experienced sales manager or just starting out, you'll find valuable insights to enhance your leadership skills and propel your team to new heights. (00:00) - Sales Coaching Strategies and Techniques (11:27) - Effective Sales Coaching Practices (15:38) - Enhancing Sales Leadership Through Coaching   (00:00) Sales Coaching Strategies and Techniques   This chapter focuses on the crucial role of sales coaching in enhancing the performance of sales teams. Alana Nicol, a David H Sandler award winner, shares insights into the various responsibilities of sales leaders and how they can effectively support their teams. We discuss the four essential hats that sales leaders must wear: supervisory, training, coaching, and mentoring. The supervisory role ensures salespeople engage in the right activities, while the training role involves imparting new skills and knowledge. Coaching is emphasized as a one-on-one activity to enhance existing skills, distinct from training. Lastly, mentoring is highlighted as a way to guide individuals through cultural norms and career pathing. This chapter highlights the balance required among these roles and how sales managers often spend too much time on supervision, overlooking the other important aspects of their leadership duties.   (11:27) Effective Sales Coaching Practices   This chapter explores the importance of pre-call planning and practice in sales leadership. We discuss how these elements are crucial for improving deal outcomes and developing sales teams, comparing it to how professional athletes consistently practice to maintain their skills. We emphasize that even experienced salespeople can benefit from structured preparation, challenging the common misconception that practice is unnecessary. We also highlight the significance of creating a safe environment for role-playing to boost confidence and performance. Finally, we address the obstacles leaders face, such as time constraints and lack of processes, and suggest simple yet effective strategies for consistent practice and coaching, enhancing both individual and team success.   (15:38) Enhancing Sales Leadership Through Coaching   This chapter focuses on the "more, better, different" model as a powerful coaching technique for sales managers. We explore how this model helps identify areas for improvement by asking what actions should be increased, improved, or changed, promoting a positive and balanced approach between tactical and strategic thinking. The discussion emphasizes the importance of a growth-oriented mindset, prioritizing one-on-one coaching, and creating a safe environment for salespeople to practice and improve without fear of judgment. We highlight the value of pre-call planning as a tool for sales leaders, even those with less experience, to effectively coach their teams and accelerate their own learning. The key takeaway is that great leaders focus on developing their people, driving success through growth and achieving both personal and professional goals, rather than getting bogged down in administrative tasks.

Unlock the secrets to mastering feedback with insights from Joni Hibdon, acclaimed author of "The Leader's Guide to Mastering Feedback." You'll gain a deeper understanding of how to navigate the complexities of feedback in leadership, especially in challenging sales environments. Our conversation with Joni unveils her transformative journey, sparked by a pivotal conversation with a colleague, which revealed the hidden dangers of overcommitting. We explore common leadership pitfalls, such as the tendency to focus on outputs over individuals, and discover how a balanced, empathetic feedback approach can empower teams and resolve conflicts. Joni's story highlights the profound impact of candid feedback and why it's an indispensable tool for any leader aiming to inspire growth and improvement. Step into a world where feedback is not just about correction but a catalyst for mutual success and growth. Learn how curiosity and tone are key to creating a safe space for feedback, ensuring that it is received positively and constructively. We discuss the importance of timing, phrasing, and the SBI (Situation, Behavior, Impact) model, a practical framework for delivering impactful feedback. Celebrate the power of positive feedback in reinforcing the behaviors you want to see more of, and discover the high costs of neglecting this critical leadership skill. Joni shares her personal definition of success, reflecting on the joy of helping others thrive, and we close with strategies that will help you support and coach your team toward achieving their professional dreams. (00:11) - Mastering Feedback for Sales Leaders (08:44) - Effective Feedback for Sales Leaders (14:39) - Effective Communication for Feedback Success (22:12) - Feedback Strategies for Success   (00:11) Mastering Feedback for Sales Leaders   This chapter focuses on the intricacies of giving feedback as a leader, featuring insights from Joni Hibdon of JDH Insights. Joni, author of "The Leader's Guide to Mastering Feedback," shares her journey into the realm of feedback, revealing how pivotal it has been in her professional life. We explore common challenges leaders face when providing feedback, such as the fear of emotional reactions from employees, and how to effectively coach around these obstacles. Joni recounts a personal story of transformative feedback she received, highlighting the importance of discernment in leadership roles. We also address the unique challenges sales leaders encounter, emphasizing the need for a balanced approach that considers both the performance and the personal dynamics of team members. Throughout, we examine strategies to improve feedback delivery, fostering growth and understanding within teams.   (08:44) Effective Feedback for Sales Leaders   This chapter focuses on effective feedback and coaching strategies for leaders to foster a supportive environment that encourages employee growth and success. We explore the importance of creating a mentally and emotionally safe space for employees to receive feedback, emphasizing the significance of the relationship between leaders and their teams. By setting clear expectations and fostering open communication, leaders can help employees process feedback constructively. We discuss the importance of engaging employees in reflective conversations about their performance and setting actionable goals for improvement. Additionally, we highlight the role of tonality and word choice in delivering feedback, underscoring the impact of different communication styles on the effectiveness of the coaching process. Ultimately, this chapter emphasizes the shared responsibility between leaders and employees in cultivating a productive and growth-oriented workplace culture.   (14:39) Effective Communication for Feedback Success   This chapter explores the importance of approaching feedback conversations with curiosity rather than judgment. By setting a tone of openness and inquiry, leaders can create a safe environment that encourages employees to engage and improve performance. We discuss how curiosity can help uncover the reasons behind employees' choices and how leaders can take responsibility for their role in team dynamics. The two-by-two feedback model is introduced, emphasizing mutual feedback between leaders and employees to foster better communication and relationships. Highlighting positive behaviors and achievements is also essential, as it reinforces desired actions and outcomes. We reflect on the inevitability of feedback, whether through sales outcomes or performance metrics, and stress the importance of fine-tuning the feedback process to better understand and address underlying issues.   (22:12) Feedback Strategies for Success   This chapter introduces the SBI model developed by the Center for Creative Leadership, emphasizing Situation, Behavior, and Impact, with some schools adding Explore or Expect. Joni Hibdon, an executive and emerging leaders coach, shares her definition of success, highlighting the fulfillment she derives from helping clients achieve personal growth. Joni reflects on past feedback, learning to balance her superhero persona with realistic expectations, and the value of receiving and growing from feedback as both a coach and performer. We explore parallels between performers and salespeople in handling feedback, emphasizing the importance of self-reflection and learning from experiences. Joni shares her favorite quote about intention, urging us to consciously shape our days. As we wrap up, Joni encourages regular feedback practice in everyday situations, stressing its transformative potential in building relationships and achieving results.

Unlock the secrets to thriving in sales with Dr. Ona Love-Brown, as we explore the profound idea of answering the call to be in sales. Whether you view sales as a calling, a mission, or a business necessity, Dr. Love-Brown provides invaluable insights on overcoming self-doubt and embracing the sales journey. Learn about the essential qualities that set successful sales professionals apart, such as an affinity for people and the constant need for personal evolution. Discover how optimism and resilience play a crucial role in sales success. Dr. Love-Brown shares practical advice on cultivating a supportive mindset and seeing sales as a means to help others. We dive into creative problem-solving, genuine connections, and the importance of being an attentive listener. By adopting long-term, sustainable behaviors and maintaining personal well-being, you can consistently show up as your best self and provide real value to your clients. Step into the world of leadership and individuality in sales with our compelling discussion on empowering your team and creating memorable client experiences. Learn from inspiring stories and personal reflections on the importance of bringing your unique personality into your professional endeavors. Dr. Love-Brown’s wisdom reminds us to act from a place of truth and power, striving for greatness while navigating external challenges. Tune in to be inspired, uplifted, and equipped with the tools to excel in your sales and leadership roles. (00:11) Answering the Call to Sales (05:15) Cultivating Sales Success With Optimism (12:27) Empowering Leaders and Dazzling Techniques (19:12) Finding Success Through Individuality (26:35) Embracing Personal Power for Sales (00:11) Answering the Call to Sales This chapter explores the concept of answering the call to be in sales with Dr. Ona Love-Brown. We discuss the notion that sales can be a calling, a mission, or a necessity for business success. Dr. Love-Brown shares insights on overcoming internal doubts and embracing the journey of becoming a successful sales professional. We touch on the importance of having a natural affinity for people, the need to constantly evolve, and the significance of having the right attitude in sales. We also examine the different motivations people have for entering the sales field, from financial goals to the desire to help others, and how these motivations shape their approach and success in sales. (05:15) Cultivating Sales Success With Optimism This chapter focuses on the belief that sales is fundamentally about helping others and cultivating a supportive, optimistic mindset. We explore the importance of creative problem solving, the ability to connect genuinely with people, and the necessity of being a good listener. The discussion emphasizes that true sales success comes from resilience, persistence, and maintaining one's own well-being, akin to putting on your own oxygen mask first in an airplane emergency. We also touch on the significance of adopting behaviors that promote long-term success and sustainability, such as regularly overcoming obstacles and consistently showing up at your best, ultimately aiming to become top-tier sales professionals who provide real value. (12:27) Empowering Leaders and Dazzling Techniques This chapter explores the essence of true leadership, emphasizing the role of leaders in uplifting and encouraging their team members, particularly during challenging times. We highlight the distinction between leaders and managers, focusing on how true leaders foster a team-centric mindset and go the extra mile to support their colleagues. Additionally, we discuss the importance of dazzling clients and creating memorable experiences that set one apart in the sales industry. We share an inspiring example of a speaker who went above and beyond to impress potential clients, demonstrating how extraordinary efforts can yield significant rewards. Finally, I reflect on the personal journey of bringing personality and wholehearted effort into professional endeavors, offering advice on embracing individuality and style in the workplace. (19:12) Finding Success Through Individuality This chapter highlights the importance of instilling values of greatness and excellence from an early age, drawing from the personal experiences and teachings of family members. I reflect on the influences of my mother, father, and grandparents in shaping my work ethic and dedication to exceeding client expectations. We explore the significance of personal connection, attention to detail, and the impact of thoughtful gestures in professional relationships. Additionally, I discuss the value of self-awareness in developing interpersonal skills and the importance of finding one's unique voice, especially when working alongside prominent figures. I share insights into how helping others and creating engaging, high-energy environments contribute to a fulfilling and successful career, and recount a personal journey of overcoming self-comparison to embrace my own contributions and strengths. (26:35) Embracing Personal Power for Sales This chapter centers on the importance of acting from a place of truth and power, especially in sales and leadership roles. We explore how living by empowering quotes, like "Evil prevails when good men and women do nothing," can inspire individuals to make a significant impact in their fields. Dr. Ona Love Brown, known as the Message Midwife, shares her insights on coaching top executives and customizing corporate training to meet specific needs, emphasizing the importance of striving for greatness and making a positive difference. The chapter concludes with a reminder to shine your light and achieve exceptional results despite external challenges.

Can setting clear boundaries actually help you excel in your sales career? We had an enlightening conversation with Michele Delgado from Hartmetrics, who reveals how setting boundaries isn't just about saying "no" but is a pathway to professional success and personal well-being. Michele shares her own transformative journey within the sales industry, highlighting how establishing upfront contracts and maintaining clear communication can prevent burnout and ensure better service. We also tackle common fears like the dread of losing clients when not meeting immediate demands, and offer strategies to overcome imposter syndrome and build confidence. Michele's insights continue as we discuss the irreplaceable role of human connections and empathy in the workplace. Learn how personal experiences, such as dealing with a family member's illness, can deepen your understanding and foster stronger relationships with colleagues. Michele emphasizes the power of curiosity and open-mindedness in creating a supportive and flexible work environment. Finally, we delve into the crucial role of leadership in enabling employees to set and respect their own boundaries, shifting the focus from short-term gains to long-term satisfaction and celebrating personal milestones to bolster confidence. Tune in for actionable advice on maintaining a healthy balance between professional and personal life. (00:10) Setting Boundaries for Professional Success (07:30) Building Boundaries Through Human Connections (13:05) Empowering Boundaries for Professional Growth (00:10) Setting Boundaries for Professional Success Michele Delgado from Hartmetrics explores how to succeed at setting boundaries, particularly in sales. Michele shares her journey, emphasizing the importance of setting boundaries to avoid burnout, especially when starting out in sales. We discuss common misconceptions and fears that hold people back, such as the fear of losing clients if immediate demands aren't met. Michele highlights the significance of building strong relationships, clear communication, and setting upfront contracts with clients. We touch on overcoming imposter syndrome and maintaining confidence in what you’re selling. By establishing boundaries, you can provide better service and maintain a healthy work-life balance. (07:30) Building Boundaries Through Human Connections Michele highlights the importance of human connection and communication in professional settings. We explore how personal experiences, like dealing with a family member's illness, can unexpectedly foster empathy and understanding between colleagues. Sharing such experiences can transform professional relationships and set a foundation for better communication and boundary-setting. We discuss how staying curious about others' behaviors and circumstances can lead to more compassionate interactions. By asking neutral questions and remaining open to different scenarios, we can create a more supportive and flexible work environment, ensuring that both professional and personal needs are met effectively. (13:05) Empowering Boundaries for Professional Growth Michele focuses on the crucial role of leadership in creating a supportive environment for employees, especially salespeople, to set their own boundaries and make choices that benefit both them and their clients. We explore the importance of maintaining open communication, building strong relationships, and shifting the focus from short-term wins to long-term satisfaction. Emphasizing the value of presenting solutions rather than problems, we also discuss the challenges faced by individuals who feel like outcasts and the importance of celebrating personal milestones to build confidence. Finally, we touch upon the necessity of recognizing and managing negative self-talk to maintain a positive mindset and ensure healthy interactions.

Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting entire accounts rather than individuals, particularly in a B2B context. We discuss the shift in focus from individual leads to comprehensive buying committees, which can range from 14 to 20 people, and the need for more strategic use of marketing budgets in a post-pandemic landscape. Keri addresses common misconceptions, such as ABM being exclusive to large enterprises, and highlights accessible tools like ZoomInfo and HubSpot for smaller businesses. We also touch on the paradox of needing to expand focus to an entire account while creating personalized buyer experiences. Finally, we explore the creation of target account lists, distinguishing between dream accounts and ideal client profiles based on current engagement and business needs. (12:41) Advanced ABM Tactics and Success Kerri talks about on creating effective workflows and automation strategies for Account-Based Marketing (ABM). We explore how tools like HubSpot and ZoomInfo can facilitate high-touch campaigns through emails, social media, landing pages, and forms. Emphasizing the importance of personalization, we discuss segmenting audiences by industry, role, and interests, and utilizing advanced CRM tools like HubSpot Copilot for deeper insights. We highlight the benefits of a multi-channel approach and the significance of tracking key metrics, such as conversion rates and pipeline goals. Lastly, we share real-world success stories and advice on starting small and gradually building confidence and traction in ABM strategies. (20:49) ABM Encouragement and Resources Kerri encourages listeners not to be intimidated by Account-Based Marketing (ABM) despite its seemingly complex and resource-intensive nature. It highlights that even small components of ABM can be tried without significant investment, and the worst-case scenario is that it doesn't work, allowing you to continue with other strategies. The discussion also emphasizes the availability of free resources on Sandler's website, including white papers, webinars, and summit recordings, to help you get started with ABM. Additionally, an invitation is extended to join the Sandler Summit event in Orlando on April 2nd and 3rd, 2025, for further learning and networking opportunities. The key takeaway is to give ABM a shot and utilize the available resources to support your efforts.