4 Powerful Ways to Stand Out from the Competition in Your Horse Business

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected.For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business. You’ll hear how Brooke leaned into patience and persistence, doing the work without rushing the outcome. Her story is a great reminder that when you let go of pressure, trust the process, and build from a place of service you create space for steady growth and deeper purpose.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/188🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey.But maybe you’re ready to go beyond listening. Maybe you’ve been considering a course, a membership community, or even coaching — and you’re wondering, how do I know what’s the right step for me and my business right now?In this episode, we’ll talk through the key considerations for each option. Heads up! I don’t believe there’s one “right” answer for everyone. Courses, communities, and coaching can all play a valuable role in building your equine business — but the right fit depends on your season, your goals, and how you learn best.So if you’re ready to invest in yourself and your business, this episode will help you get clarity on what next step makes the most sense for you.🐴 APPLY for Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/187🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work.You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, advertising, in-person events — it all comes back to these two keys. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/186🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want. If you’re ready to let go of what’s holding you back so you can take clear steps forward, this one’s for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/185 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or marketing abilities. Why? As the business owner, you are also a key part of the sales process!You’ll see how the stories you’re telling yourself may be what’s actually holding you back. And, you know I’m always here to provide the practical “now what” solutions. So, you’ll also get a simple yet powerful framework to help you transform those limiting beliefs — so you can finally move forward with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/83  (LINK)🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/182🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why. If you’ve ever wondered what “equine law” really means for your day-to-day operations, this conversation is for you.Disclaimer:The following podcast features attorney Polly Hey of Hey & Hey, Attorneys at Law. Ms. Hey is licensed to practice law in California and Tennessee. The content of this podcast is for informational purposes only and does not constitute legal advice. Listening to this podcast does not create an attorney-client relationship. For legal advice specific to your situation, please consult a qualified attorney licensed in your jurisdiction.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/181🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session. 

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave comparison behind.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/180🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins- - - - - - - - - - - Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? → Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. Only 8 slots available for the final 2025 session.