E18: Your Tools for Sales

In our season two finale, Josh, Sarah, and Madison discuss professional development, why you should do it for yourself, and why you should encourage your employees to do it too. __________ 00:45 - What professional development means (to us) 02:40 - Specific tools 09:17 - Why and how for your employees 23:37 - Additional recommendations __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt

In this episode, Rebecca is joined by Anthony Raffa of The Johnson Group. They discuss why every business owner should have a GoogleMyBusiness profile and how to take full advantage of everything the search engine tool has to offer. __________04:15 - What is GoogleMyBusiness? 10:00 - What if you don't have a physical location? 13:29 - Important aspects to include in a listing 19:06 - Google Ads 25:53 - When you should outsource 30:35 - Customer reviews 35:31 - General best practices and how often to update GoogleMyBusiness 39:33 - One final piece of advice Create your GoogleMyBusiness profile at google.com/business __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt

Sarah and Lynn discuss task management, organizing your calendar, and how to not waste time. __________ 08:31 - scheduling apps 18:07 - managing tasks and taking notes 32:31 - apps that can help you stop wasting time 39:24 - manage your energy, not your time __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt

Madison is joined by Treston Tanner to discuss social media management platforms and the when, how, and why of hiring someone to manage your social media for you.  __________ 01:45 - breakdown of social media scheduling platforms 13:07 - when to outsource to an agency or freelancer + how to vet them 23:34 - what to do before outsourcing 27:03 - how much to budget for social media ads 29:21 - which platforms you should be on 33:38 - our personal favorite platforms __________ Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt

Erika Powell from BC Solutions joins us on this week's episode to discuss how to accept payments from customers, including fees, regulations, and data security.

Madison interviews Sarah and Rebecca about their experience as business owners and how they use that experience to counsel their clients.

Josh meets with Samantha Soffici from Thryv to discuss sales funnels, creating a process for long-term account management, and software you can use to manage customer relationships.

Lynn meets with Chris Wood, co-owner of Be Caffeinated, to discuss understanding your customers' needs and keeping an eye on your competition.

Sarah Mattson meets with Loren Bass, the owner of LB's Chili Bar. They discuss how Loren took advantage of community resources and built a network that helped her pivot and grow her business.

Josh Brown and Madison McCann from our team discuss email marketing software, best practices for newsletters and drip campaigns, and which analytics are important to watch.