In this episode of In the Loop, we’re discussing something every leader dreads but inevitably faces: crisis. Whether it’s sudden or a slow burn, how you communicate can make all the difference. So, how do you lead through a crisis?
That’s where guest, Jennifer Dzwonar, comes in. Jennifer is a crisis communication expert with over 30 years under her belt at Borshoff.
Listen for practical tips on leading through tough times, from preparing a crisis plan to communicating even when you don’t have all the answers.
Additional Resources:
Connect with Jennifer Dzwonar on LinkedIn
Connect with Katherine Coble on LinkedIn
Connect with Nikki on LinkedIn
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Internal communication should be the top priority in any crisis. Employees are often overlooked, yet they are crucial to managing the situation.
- Consistent messaging for internal and external audiences is vital in today’s connected world. The “mixed internal” communication approach ensures transparency.
- Trust is built long before a crisis hits—regular, honest communication strengthens this foundation.
- Timing matters: leaders must act swiftly in a crisis, providing accurate updates even if full details aren’t yet available.
- Pre-crisis planning is essential. Have a plan, practice it, and ensure your employees know it exists.
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