The Apple Offer

Would you rather reply to a client than get a new one? Are you working on backend systems while your revenue isn’t growing? Where does your “free” time in the business actually go?In this episode, learn more about:-- Why thriving founders often hide in delivery.-- The internal monologue behind doing a “little more” for an existing client.-- How this marketing activity becomes another place to hide.-- What you need to ask yourself to break the hiding cycle.-- The “huge quarter” that led to heart palpitations.GO DEEPER-- Episode 33: Algorithm-Proof Marketing-- Episode 54: Lumpy Revenue-- Episode 31: Offline Mode-- Episode 43: The Accountability Gap-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Is your bank account the only thing that dreads this time of year? Are you still selling projects that end when you need revenue the most? How much of your pipeline lives in “let’s reconnect”?In this episode, learn more about:-- Why one sales habit creates “lumpy revenue.”-- The Subway sandwich maker conversation we’ve all had with ourselves.-- How this revenue model shift changes summers and holidays.-- What bad vs. good lumpy looks like in your business.-- If out of offices impact your numbers, something needs to change.GO DEEPER-- Episode 24: No One Buys Retainers-- Episode 15: Your Next 100 Clients-- Episode 25: Pricing for Safety or Growth?-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Are you a confident entrepreneur until it’s time to ask for the sale? Have you told yourself you want to grow the business...but stay comfortable with current clients? Do you believe more sales will finally help you take home more?In this guest episode with Jon Cheney, learn more about:-- Why one deadline created “overnight sales.”-- What turned one client into $180k of revenue.-- The truth about Jon’s first five clients for a new offer.-- How to go from project to retainer revenue.-- The Age of Empire model of building a consulting business.GO DEEPER-- Episode 3: How to Grow Without Hiring-- Episode 18: Be More Salesy-- Episode 24: No One Buys Retainers-- Episode 42: The Growth Tax-- Episode 41: The Age of AI Native Services-- Follow Ken on LinkedIn-- Read Ken’s weekly briefing-- Follow Jon on LinkedIn-- Check out GenAIPIWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Why do entrepreneurs take vacations like 9-to-5 workers? Are you working yourself to death all year just to earn a few days off? Is working all the time the same thing as being a workaholic?In this episode, learn more about:-- The seven-day-a-week routine nobody talks about.-- Why your workday never seems to leave room to breathe.-- How Ken left his desk for two hours unexpectedly on a Tuesday.-- What “no days off” actually looks like.-- If you’ve heard of entrepreneurs burning out, this might be why.GO DEEPER-- Episode 2: Let’s Kill the 9-5 Workday-- Episode 10: Sprint and Rest-- Episode 47: Play Mode-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

When’s the last time you felt genuinely challenged? Are you still building your business…or just managing it? Have you stopped wondering what’s possible?In this episode, learn more about:-- Why a “warm blanket” is dangerous for your business.-- The Phil Connors business test you currently fail.-- How $5M per year led to an unexpected problem.-- If you think autopilot mode is safe, this is what “safe” looks like.-- When a founder grew over 4x by questioning the status quo.GO DEEPER-- Episode 44: Optimized vs. Plateaued-- Episode 10: Sprint and Rest-- Episode 47: Play Mode-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Are agents the next big thing or just another shiny object? Where do agents actually create leverage for consultants? When should agents be part of your strategy…and when shouldn’t they?In this episode, learn more about:-- The satirical agent post that haunted John Connor’s dreams.-- How agents make two problems worse at the same time.-- If you don’t have this in place, you haven’t earned the right to “talk agents.”-- Why agents don’t behave the way most founders think.-- When “set it and forget it” becomes the mistake.GO DEEPER-- Episode 14: The Million Dollar Solopreneur-- Episode 31: Offline Mode-- Episode 32: Work Worth Keeping-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Is working harder no longer improving your business? Are you doing more marketing when something else should come first? Are projects and tasks keeping you from what actually matters?In this episode, learn more about:-- The decisions founders get backward.-- How a founder wanted higher revenue but got this instead.-- The mistake entrepreneurs make before they ever go to market.-- What “big projects” are often distracting you from.-- When a consultant got immediate ROI before anything was “ready.”GO DEEPER-- Episode 4: Why Hiring is NOT a Badge of Honor-- Episode 35: The Hidden Cost of AI-- Episode 25: Pricing for Growth or Safety?-- Episode 40: $20k vs. $200k-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s?In this episode, learn more about:-- How one offer reshaped Apple’s entire company.-- The graveyard of Google’s forgotten offers.-- When to make big offer bets…and when not to.-- Why Steve Jobs went all-in on this offer.-- If you did this with your iPhone, Apple is still winning.GO DEEPER-- Episode 22: Offer Fatigue-- Episode 45: The Chipotle Offer-- Episode 17: The High Ticket Offer Lie Everyone Believes-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Is your business working…but no longer exciting you? Are you just going through the motions and that feels fine? Have you forgotten what made you first bet on yourself?In this episode, learn more about:-- How this one photo resets my brain to “play mode.”-- Why founders slowly stop playing to win.-- The Jim Gaffigan business lesson you didn’t see coming.-- A founder who got stuck in reverse without realizing it.-- The quickest way to feel like a founder again.GO DEEPER-- Episode 38: Built Like It’s 1440-- Episode 31: Offline Mode-- Episode 10: Sprint and Rest-- Episode 16: Let’s Retire Retirement-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm

Are you still building that wall between you and your clients? Is your playbook causing you to lose deals or churn clients? What are the biggest companies doing that consultants still resist?In this episode, learn more about:-- The $4B bet you’re not making.-- Why I sat clients next to our customers.-- Easy ways to create ROI before a client churns.-- How “Agency 1.0” won’t win you your next deal.-- Advisory is scalable, right? Not anymore.GO DEEPER-- Episode 7: Agency 3.0-- Episode 41: The Age of AI Native Services-- Episode 39: The Offer Upgrade Nobody Sees Coming-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm