nothing changes if nothing changes

Getting serious about money in your 20s can change how you approach your career, freelancing, and business. In this episode, I share my journey from paying off student debt to building a business generating six figures in monthly revenue—and the lessons that reshaped my relationship with money. We explore how to build a valuable freelance skill, find high-paying clients, and create multiple income streams. I also discuss how financial security can open up more choices, freedom, and peace of mind. For women navigating freelancing and entrepreneurship, this is an honest conversation about money mindset, thinking bigger, and giving yourself permission to want more without feeling guilty. 00:00:00: Why I got serious about money00:02:38: Solving the money problem00:04:18: How freelancing changed my life00:06:51: The freedom of financial security00:08:51: Changing your money mindset00:09:36: Building a valuable freelance skill00:17:53: Managing money and thinking bigger #freelancing #freelancecopywriting #creativestrategy #financialfreedom #moneymindset #financialsecurity #womeninbusiness #multipleincomestreams #buildingafreelancebusiness #high-payingfreelanceclients #entrepreneurship #studentdebt #moneymanagement #freelanceskills See show notes: https://inlet.fm/denee/episodes/6af3de1ef4064890ac621510 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Getting serious about money in your 20s can transform how you approach your career, freelancing, and business. In this episode, I share my journey from paying off student debt to building a business generating six figures in monthly revenue, along with the lessons that reshaped my relationship with money. Explore how to build a valuable freelance skill, find high-paying clients, and create multiple income streams. We also discuss managing money, thinking bigger, and shifting your money mindset to give yourself permission to want more. Earning more isn't something to feel guilty about. It's about building financial security that gives you more choices, freedom, and peace of mind. 00:00:00: Why I got serious about money00:02:38: Solving the money problem00:04:18: How freelancing changed my life00:06:51: The freedom of financial security00:08:51: Changing your money mindset00:09:36: Building a valuable freelance skill00:17:53: Managing money and thinking bigger #freelancing #freelancecopywriting #creativestrategy #financialfreedom #moneymindset #financialsecurity #womeninbusiness #multipleincomestreams #buildingafreelancebusiness #high-payingfreelanceclients #entrepreneurship #moneyinyour20s #payingoffstudentdebt #freelanceskills #moneymanagement #businessgrowth See show notes: https://inlet.fm/denee/episodes/6aee1736786db5adabbeb942 Learn more about your ad choices. Visit podcastchoices.com/adchoices

What makes a paid ad hook stop the scroll? Watch a senior freelance creative strategist react to real e-commerce ads and break down how the first few seconds can influence ad performance. Drawing on experience generating millions of dollars for brands and growing social media channels, she shares practical lessons in creative strategy and direct response marketing. Explore ads from brands including A Ray, Snow Teeth Whitening, and Loop Earplugs, with honest feedback on what works, what could improve, and how to test different hooks. The breakdown covers copy, visuals, and the creator delivering the message. Learn why simple hooks can be effective, how to write stronger static ad headlines, and how customer language and curiosity can sharpen your messaging. Get actionable ideas for video ad hooks, static image ads, and user-generated content to inform your next round of paid social creative testing. 00:00:00: What makes a good ad hook00:02:51: Reacting to real brand ads00:05:14: Why simple hooks work00:07:38: Writing stronger static ad hooks00:09:35: Using customer language00:12:22: Why visuals and creators matter00:14:53: Creating curiosity with hooks #adhooks #creativestrategy #freelancecreativestrategist #paidsocialads #Facebookads #Metaads #e-commercemarketing #directresponsemarketing #howtowriteadhooks #copywritingtips #adcreativestrategy #videoadhooks #staticimageads #user-generatedcontentads #UGChooks #adbreakdown #creativetesting #customerlanguage #curiosityhooks #creativestrategisttips #SnowTeethWhitening #LoopEarplugs See show notes: https://inlet.fm/denee/episodes/6aeaa13114c669369d743d47 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why wait until January to start working toward your goals? Discover how the next 10 weeks can help you build momentum before the new year, whether you want to start a freelance business, improve your health and fitness, or make a meaningful life change. Explore how the stories you tell yourself can keep you stuck, why fear often fuels procrastination, and how small, consistent actions can turn big goals into manageable steps. Learn why consistency matters more than motivation when building better habits and creating lasting change. Try the journaling exercise that helped me clarify my goals, move forward in my freelance journey, and make lasting changes to my health and fitness. Walk away with practical goal-setting strategies to uncover what is holding you back and start taking action today. 00:00:00: Stop waiting for January00:01:29: Change the stories you tell00:02:46: Understand your procrastination00:03:58: Journal to uncover what is holding you back00:05:57: Break big goals into smaller steps00:08:03: Build momentum before January00:11:06: Practical steps to start today #goalsetting #howtoachieveyourgoals #overcomingprocrastination #personalgrowth #mindsetshifts #buildingbetterhabits #self-discipline #consistencyovermotivation #startbeforeJanuary #newyeargoals #goal-settingstrategies #journalingforself-growth #takingaction #buildingmomentum #freelancebusiness #howtostartfreelancing #healthandfitness #smallconsistentsteps See show notes: https://inlet.fm/denee/episodes/6ae55d94dfdb1835ca52ebfd Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ready to work for yourself and build a freelance career on your own terms? In this episode, I share my journey from a journalism graduate struggling to find a job to building a six-figure freelance business, and why overcoming the fear of judgment was an important part of that process. Discover how I taught myself copywriting, landed my first freelance clients, and moved from inconsistent project payments to $3,000 monthly retainers before transitioning into creative strategy. I break down the lessons behind building consistent freelance income, charging more, and positioning your skills to attract clients. I also explore how shifting my money mindset, finding the right environment, and building confidence helped me create more freedom and financial stability. If you are considering self-employment or a career change, this episode offers firsthand insights into creating your own path. 00:00:00: Stop worrying about what others think00:02:04: Why I started She Freelances00:03:16: Finding my own career path00:06:21: How I got into freelancing00:08:45: Building consistent freelance income00:10:41: Learning to charge more00:14:22: Helping other women freelance #freelancing #howtostartfreelancing #freelancebusiness #six-figurefreelancebusiness #copywriting #freelanceclients #monthlyretainers #consistentfreelanceincome #creativestrategy #howtobecomeacreativestrategist #freelancemarketing #workforyourself #self-employment #careerchange #moneymindset #pricingfreelanceservices #financialstability #financialfreedom #overcomingfearofjudgment #buildingconfidence #womeninbusiness #womeninfreelancing See show notes: https://inlet.fm/denee/episodes/6ae0e8f1ec7bc7a7c169c4fa Learn more about your ad choices. Visit podcastchoices.com/adchoices

Your marketing skills could be the foundation of a freelance creative strategy career. Discover how to turn your existing experience into a service that helps businesses grow, work for yourself, and position yourself for better pay. This episode explores why marketing is a valuable revenue-driving skill and how to reframe your experience to become a creative strategist. Learn what to include in a results-driven marketing portfolio, how to communicate your value to potential clients, and where to find businesses hiring freelance creative strategists. If you’re a woman in marketing exploring freelancing or looking to earn more from your skills, get practical guidance on positioning your expertise, attracting clients, and building a freelance business. 00:00:00: Marketing girlies deserve more00:02:29: Why marketing drives revenue00:04:36: Turn your skills into creative strategy00:06:36: Reframe your marketing experience00:08:01: Build a results-driven portfolio00:09:09: Where to find creative strategy clients00:10:49: Stop underestimating your potential #creativestrategy #freelancecreativestrategist #howtobecomeacreativestrategist #marketingskills #marketingcareers #howtogetpaidmoreinmarketing #freelancemarketing #howtostartfreelancing #howtogetfreelanceclients #creativestrategistjobs #paidsocialadvertising #directresponsemarketing #marketingportfolio #transferablemarketingskills #howtobuildafreelancebusiness #howtofindclientsonUpwork #creativestrategyjobsonX #womeninmarketing #womeninbusiness #workforyourself See show notes: https://inlet.fm/denee/episodes/6adba21ab4659aeaad6852b8 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Discover how to move beyond waiting for motivation and begin taking consistent action toward achieving the life you desire. This episode highlights the importance of daily actions, how they accumulate to produce significant results, and the necessity of tracking progress instead of repeating the same routines. Learn from insights on building a successful six-figure freelance business by consistently showing up and solving problems as they arise. If you find yourself excited by goals but often disappointed by setbacks, this episode is your cue to start making meaningful changes. 00:00: Why you keep falling off track02:28: Belief isn't enough05:09: Turn goals into daily actions08:39: Build momentum through action10:11: The power of compounding12:54: Track results and make changes15:30: Apply this to freelancing #personalgrowth #selfimprovement #consistentaction #buildinghabits #goalachievement #compoundingeffect #mindset #discipline #momentum #freelancestrategy #freelancebusiness #freelanceclients #selfemployment #womeninfreelancing See show notes: https://inlet.fm/denee/episodes/6ad7ad9b294953c22ee5628d Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, dive into the mind of a creative strategist as we dissect real ads. Discover the intricacies of evaluating visuals, crafting compelling copy, understanding audience psychology, and navigating the customer journey. Gain insights into why simply copying a winning ad isn't enough and learn to identify ways to enhance ads for greater effectiveness. Enhance your skills as a creative strategist and bolster your confidence in ad analysis. This episode provides a practical guide to mastering creative strategy. 00:00:00: Intro00:03:01: Analyzing static ads00:05:13: The purpose of an ad00:07:47: Understanding your audience00:11:50: Analyzing video ads00:17:37: Audience psychology00:23:39: Testing new variations #creativestrategy #creativestrategist #adanalysis #analyzeads #paidsocialads #directresponsemarketing #adcreative #metaads #facebookads #adcopywriting #audiencepsychology #customerresearch #videoads #staticimageads #UGCads #adcreativetesting #ecommercemarketing #freelancecreativestrategist See show notes: https://inlet.fm/denee/episodes/6ad267a7294953c22e9380c8 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Discover the transformative power of decisiveness and how it can propel your personal growth, career, and sense of freedom. Overthinking often holds us back, draining our energy and keeping us from moving forward. In this episode, learn how to break free from the chains of indecision. Understand why you don't need absolute certainty to take action and how to close those open loops that sap your energy. We'll guide you on making faster decisions, overcoming perfectionism, and setting effective deadlines. Trust yourself enough to proceed without having every detail mapped out. If you've been hesitating about your career move, postponing crucial conversations, or waiting for the perfect moment to start freelancing, take this as your cue to start acting and stop overthinking. 00:00:00: why decisiveness matters00:05:07: the real cost of overthinking00:08:51: how to close open loops00:12:03: make decisions without certainty00:14:12: choosing the freelance path00:17:11: explore freelance creative strategy00:18:30: practical tips for faster decisions #overthinking #decisiveness #personalgrowth #careerdevelopment #decisionmaking #confidence #perfectionism #freelancing #mindsetshifts #womeninbusiness See show notes: https://inlet.fm/denee/episodes/6ace731a0921695c7bd9c0cc Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are you yearning for more freedom in your work life? If you're dreaming of becoming your own boss, this episode might be your catalyst. Discover why you should stop overthinking and start taking decisive action today to succeed as a freelancer. In this episode, I share my journey from experimenting with various online money-making strategies to establishing myself as a successful freelance creative strategist. Learn why having a highly demanded skill can offer unmatched security, how to select a service that brings you closer to financial success, and the essential steps to start acquiring clients. If you've been caught up in endless research, planning, or waiting for the 'perfect' moment, consider this your sign to jumpstart your freelancing journey. 00:00: Stop overthinking, start02:18: How I got started03:56: Building real security06:40: How freelancing works08:16: Getting closer to money10:15: Stop planning, start doing12:00: Take reps and iterate13:21: Make yourself easy to hire16:35: What to do today #freelancing #creativestrategist #freelancecreativestrategy #makemoneyonline #selfemployment #freelancecareer #womeninbusiness #careerchange #careeradvice See show notes: https://inlet.fm/denee/episodes/6ac92d1cc4e68c30e39bf389 Learn more about your ad choices. Visit podcastchoices.com/adchoices