“Long-term well-being for all is the ultimate goal of an economy.” Putting this insight into practice requires a radical rethinking of business-as-usual. Companies must recognize sustainability as their raison d'être. After all, what is sustainability if not the pursuit of long-term well-being for all? **In this episode, we learn from Dr. Victoria Hurth about how purpose can help companies position sustainability at the core of their operations - for widespread change.**
Weitere Episoden von „FutureReady“
#16 Will AI (finally) make comms more data-driven?
52:12Corporate communications are notably behind marketing or sales when it comes to being data driven. Can AI finally give us the leap we need? In this episode, our host Arne has a chat with Thomas Mickeleit. From IBM to Volkswagen to Microsoft, Thomas has been driving tech transformations in the comms industry for three decades. Today, he leads his own CommTech working group in Germany, gathering around 450 network members. We discuss the hottest topic in the CommTech world right now. That is, how AI can help us better understand our stakeholder journeys and craft on-point, inspiring narratives. This episode is presented by Arne Kötting, and was produced by Nina Cerasuolo and Ana Luiza Loio Becil. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens. — Möchten Sie mehr über Thomas' Arbeit erfahren? Dann lesen Sie sein brandneues Buch 'Erfolgsfaktor CommTech: Die digitale Transformation der Unternehmenskommunikation' hier: https://www.amazon.de/-/en/Thomas-Mickeleit-ebook/dp/B0C7MHCX2W
#15 Wie kann Unternehmenskommunikation den KI-Tsunami nutzen?
1:10:32Welches Potenzial hat KI in der Unternehmenskommunikation jenseits von ChatGPT? Und wie reiten wir auf den tosenden Wellen des Wandels, die auf uns zukommen werden? In der ersten Folge unserer Staffel über künstliche Intelligenz sprechen wir mit Pajam Hassan, dem CEO und Gründer von Intuitive.AI - einem Unternehmen, das sich auf die Entwicklung und Implementierung von KI-Lösungen für komplexe Geschäftsprobleme spezialisiert hat. Auf der Grundlage von Pajams Erfahrung als Datenwissenschaftler und Unternehmer demystifizieren wir aktuelle KI-Entwicklungen, von denen du dachtest, sie seien zu technisch, um sie zu verstehen. Außerdem entdecken wir aufregende neue Möglichkeiten für unsere Branche und reflektieren über die Rolle von Kommunikationsverantwortlichen in der KI-Revolution. Bist du bereit, mitzumachen? Diese Folge wird von Arne Kötting präsentiert und wurde von Ana Luiza Loio Becil und Nina Cerasuolo produziert. FutureReady-Musik "Botanics" von Elizabells, und Tonbearbeitung von Carsten Steffens.
#15 How to ride the AI tsunami in corporate comms?
1:04:09So... what is AI's potential in corporate comms beyond ChatGPT? And how do we ride the roaring waves of AI change that are about to hit us? In the first episode of our Artificial Intelligence season, we are joined by Pajam Hassan, who is the CEO and founder of Intuitive.AI - a company that is specialized in building and implementing AI solutions to complex business issues. Drawing from Pajam's expertise both as a data scientist and as an entrepreneur, we demystify current AI developments that you thought were too tech-y for you to understand. We also discover exciting new possibilities for our industry and reflect on the role of comms leaders in the AI revolution. Ready to jump in? This episode is presented by Arne Kötting, and was produced by Ana Luiza Loio Becil and Nina Cerasuolo. FutureReady music theme "Botanics" by Elizabells, and sound editing by Carsten Steffens.
#14 How can neuroscience help us catalyse sustainable change?
56:28How can we make sustainable behaviours more appealing? Dr. Brandi Shaw Morris suggests that neuroscience can help us catalyse sustainable change by understanding how our brains work and what drives our behaviour. Brandi has worked in both academia and the private sector for more than 15 years. Currently, she is an assistant professor at Aarhus University in Denmark. Conducting research at the intersection between sustainability and neuroscience, Brandi believes that by understanding our brain's natural tendencies, we can design interventions that nudge people towards more sustainable behaviour. In this episode, we learn from Brandi about the importance of changing people's minds before we can change entire systems – and about the role of communications and storytelling in doing so.
#13 How can purpose unlock system-wide sustainability transformations?
40:14“Long-term well-being for all is the ultimate goal of an economy.” Putting this insight into practice requires a radical rethinking of business-as-usual. Companies must recognize sustainability as their raison d'être. After all, what is sustainability if not the pursuit of long-term well-being for all? **In this episode, we learn from Dr. Victoria Hurth about how purpose can help companies position sustainability at the core of their operations - for widespread change.**
#12 How can we join forces for sustainability?
41:54Building partnerships across sectors is an essential aspect of tackling sustainability issues effectively and holistically. The 17 Sustainable Development Goals (SDGs) recognise sustainability as always having social, environmental, and economic facets. Addressing the SDGs therefore requires varied approaches -- acting on multiple fronts and involving different actors. It requires the private, public, and non-profit sectors to work together. But joining forces for sustainability is not an easy task. Interests, objectives, and resources vary among stakeholders, and thus many pitfalls might arise. How can partners align on their sustainability vision and make a difference together? In this episode, we hear from Simon Brown about how businesses and non-profits can build strong partnerships for sustainability. Simon is Deputy Technical Director for Economic Empowerment at Sightsavers, an international organization that works with partners to treat and prevent avoidable blindness. With his extensive experience working for both businesses and NGOs, Simon has been building inter-sector partnerships for many decades.
#11 How can you get rid of your sustainability department?
47:48Sustainability is one of the biggest challenges facing the chemicals industry today. To reduce environmental impact, chemicals companies must move away from a defensive approach, delve into pain points, and invest heavily on innovation. After all, the goods they produce serve as key material for products across multiple other industries. To really accomplish this mission, sustainability must be deeply embedded into every section of the organization. In an ideal future, a single sustainability department would become pointless. This is the intricate mission that Evonik Industries AG - a leading chemical manufacturing company - is currently in. In this episode of the FutureReady Podcast, host Arne Kötting talks with Stefan Haver. At the time of this conversation, Stefan Haver was working at Evonik as Head of Sustainability. Since January 2023, he has been working as Head of Communications & Sustainability at the RAG Foundation. The chemicals industry is one of the sectors where sustainability transformations can feel like a real enigma. Chemical manufacturing companies must undergo drastic changes to reduce their negative footprint while maintaining profitable revenues. The size of these challenges means that companies must be reoriented towards sustainability across the board – a single sustainability department is not enough. This is the intricate mission that Evonik Industries AG - a leading chemical manufacturing company - is currently in. In this episode of the FutureReady Podcast, host Arne Kötting talks with Stefan Haver. At the time of this conversation, Stefan Haver was working at Evonik as Head of Sustainability. Since January 2023, he has been working as Head of Communications & Sustainability at the RAG Foundation. Among many exceptional insights, Stefan shares knowledge about assessing product portfolios, the importance of language, and methodological approaches to sustainability.
#10 How do you ensure product designers think sustainably?
47:22Though all industries need to address environmental impact, **the path to sustainability is not homogenous**. Different business models and diverse socio-economic contexts require businesses to find unique solutions to sustainability challenges. Merging creativity with problem-solving, effective design is key to successful sustainability transformations. Did you know that 80% of a product's environmental impact is decided in the design phase? In this episode of the FutureReady Podcast, host Arne Kötting talks with **Frouke Bruinsma** about designing more sustainable value chains from A to Z. At the time when this conversation was recorded, Frouke worked in the Sustainability, Procurement and Legal department at **Fatboy the original – a global home and garden goods manufacturer**. In this captivating chat, Frouke shares valuable knowledge on the importance of product design, the role of consumers in sustainability transformations, the concept of circular economy, and much more.
#09 How to make sustainability your north star?
44:41To successfully navigate sustainability transformations, companies must expand their operational toolkits in response to ever-changing challenges. The urgency of sustainability transformations requires strong strategic thinking, extreme adaptability, and a serious commitment to innovation. Zeynep Özbil understands the complexity of these tasks. She is the Executive Director of Global Communications at Arcelik Group-Beko-Grundig - a global home appliances brand that is setting the benchmark for sustainability in the industry. In this episode of FutureReady, Zeynep talks to our host Arne Kötting about how companies can successfully approach sustainability, develop strategies and KPIs, and create narratives that work for these transformations.
#08 How can you find your way through the sustainability maze?
56:33The call for more sustainable business models and corporate cultures is getting increasingly stronger from all sides. To create meaningful change in the long run, companies must weave sustainability into every aspect of their operation – including communication, employee engagement, partnerships, and more. The task is huge and even harder than it sounds! To help you find your way through the sustainability maze, our host Arne Kötting talks with Marina Schmitz about how to create sustainability transformations. Marina is a CSR expert at Polymundo AG and a researcher and lecturer at IEDC - Bled School of Management. In this episode of the FutureReady Podcast, Marina shares unique insights on the differences between ESG and sustainability, the importance of building emotional connections to the issue of sustainability, the shift to impact-driven business models, and more.