Fruitbox podcast

97 · Mohammed Abbas, Fresh Del Monte

13.9.2023
0:00
20:37
15 Sekunden vorwärts
15 Sekunden vorwärts

Fresh Del Monte's executive president and chief operating officer, Mohammed Abbas, talks to me about how the world-famous fresh produce brand is segmenting the pineapple category that it's dominated for years: Fresh Del Monte s now marketing a pink pineapple as well as new super-sweet pineapple, and it's about to launch a new red pineapple in time for Chinese New Year. He talked to Chris White as this year's Asia Fruit Logistica in Hong Kong.


Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for 35 years.Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.


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