Mastering FinPub Copy: Insights from a Top Chief

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

One of this year’s most popular  presentations at FMS was Nate Tucci’s , “From Getting Attention to Owning Attention: The shift from campaign-driven revenue to live-show revenue.” He showed how they moved away from the eternal hotlist launch model at FinMC to a live show model. How it both  increased and stabilized revenue (at scale), and created more predictable revenue.Today, I speak with Niklas Freier,  President at FinMC, about the operational side of that transition. We got into a lot of interesting areas including how FinMC has consistently been a very forward thinking publishing group. They've consistently pushed the boundaries of the FinPub model in a lot of ways and how that is the result of an intentional culture of innovation internally. Niklas also talked a lot about how they're using AI in areas like telesales and more. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window.FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

What happens when your wealth manager fires you after losing your money? For Graham Rowan, it became the catalyst for moving into private equity investing before founding The Inside Investor Club.His club typically invests in companies valued between $20-80 million, making $500k-$2M raises accessible to its community of about 200 high net worth families.Graham's business model represents the growing direct to investor businesses models proliferating in many different forms. In this one we see investor education merging with exclusive direct investment opportunitiesFinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Kim Iskian, the editorial director at Porter Co., joins us to talk about creating editorial that readers want to engage with and are willing to pay for. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Andrew started trading on the CBOE before starting his trader education company.He's one of the few traders who have had success both as an independent publisher and as the face of large franchises at The Agora companies.He's also MC for us at https://financialmarketingsummit.com/FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Join us for a must-listen conversation with Dr. Matt Paulson from MarketBeat, where we unravel the latest shifts in the financial publishing landscape. FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media. John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson