
Amberly Allen, Managing Partner of Priority Commerce Automotive, built Dealer Merchant Services from a bootstrapped startup into a company serving more than 1,100 dealerships nationwide, helping dealers save a reported $110 million in credit card processing fees. After earning a spot among the fastest-growing financial services companies on the Inc. 5000, her company was acquired by publicly traded fintech Priority Commerce.
Now she's exposing a dealership expense that many operators have accepted as the cost of doing business, without realizing how much it may actually be costing them.
What if your dealership is losing thousands of dollars every month, not because of poor performance, but because of a payment process nobody has thought to question?
In this conversation with Sarah Vantine and Ted Ings on the Fixed Ops Roundtable, Allen challenges how dealers think about payment processing, customer retention, and the economics of the service drive.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
- The simple word track that turns a 3% surcharge from a checkout surprise into a customer choice
- Why dealers who refused to surcharge went from 80% to just 3% in a few years
- The friction point between “your vehicle is ready” and the customer actually paying
- Why one rule about vehicle sales on credit cards matters so much when dealers win chargebacks only 27% of the time
- How Venmo, PayPal, Cash App, Klarna and crypto are changing what customers expect at the service counter
- How AI is helping controllers pull reports in seconds, without replacing the handshake
Perhaps the most revealing part of the conversation comes when Allen explains what she looks for when evaluating a dealership's existing payment operation, and just how frequently her team uncovers something that needs attention.
Your processing statement probably looks normal. That’s the problem. The costs that hurt most are usually the ones nobody has checked.
Listen to the episode featuring Amberly Allen for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Amberly Allen
Connect with Ted Ings and the Fixed Ops Roundtable:
- Register for the next Fixed Ops Roundtable Event
- Ted Ings on LinkedIn
- Center for Performance Improvement
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