S3 Ep123: Failed Celebrity Beauty Brands with Too Niche

Orebella just launched, and we have thoughts. Plus, Youthforia’s foundation feels like a f*** you to the Euphoria generation…

Annie reminds us that not everything the Kardashians touch turns to gold. Plus, Nick can’t tell the difference between Victoria Beckham Beauty and Westman Atelier...

Ulta shares are down, but the beauty industry still carries the weight of luxury fashion on its shoulders. Nick has more bad news about microplastics, plus Annie’s instagram algorithm has become entirely evangelical christian content.

Annie and Nick talk with fashion icon turned beauty entrepreneur (and newly minted TV star) Jenna Lyons. The former president and creative director of J. Crew (she invented an entire 2000s aesthetic) speaks candidly about disentangling her identity from the preppy retailer she spent 27 years working for, her new false-eyelash venture, and the harsh reality of building a business from the ground, up (all on a HBO docuseries).  Follow Jenna Lyons at @jennalyonsnyc on Instagram and shop Loveseen lashes at loveseen.com.

Are Christian Girls the next big thing in influencer beauty? Annie also shares her caulking journey, while Nick reminisces about the time he got to spend $1.2 million in a month (for work).

Nick and Annie are joined by Lara and Elizabeth from Too Niche for a special crossover episode “hauling” failed celebrity beauty brands.  Check out more Too Niche on Instagram, Spotify and Apple Podcasts.

Don’t be duped - Annie is just looking and can’t fund your startup. And Nick is still not over Korea, even if beauty tourism isn't what it used to be.

The rumors surrounding Kate Middleton reminds Nick of the time he ghosted a future royal. Annie also shares why girl bosses should trust no one, especially when your employees are 20-year-old shoplifters. 

Another celebrity brand bites the Sephora dust. Plus, Nick and Annie reflect on Bella Hadid’s stronghold on Gen Z and AI-generated fragrance brand copy.

While Nick is in Korea, Annie rides solo. Ms. Diamond shares her hot takes on remote work culture, Diacriticial Marks in beauty brand names, and the lie that is recycling plastic.