10 Steps to Creating a Profitable Launch Plan for Your Online Course or Digital Product

In this episode, I'm thrilled to unveil an exciting new direction for the podcast. Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches.  In this episode, I'm going right back to the beginning of my own online course journey by sharing about my very first launch (a $6K+ launch with a tiny email list of less than 300!)   Here's a quick snapshot of what I'm covering: How I started in the online world in 2016, growing my Instagram following to 35,000+ and launching a blog The pivotal question that led me to create my first online course about Instagram My first-ever course launch success with just 237 email subscribers and key takeaways How to build anticipation for your launch by involving your audience in the launch process The power of sharing transformation stories (and the types of stories you should share) One of the biggest mistakes course creators make when creating a live masterclass (and how to avoid it!) Why I swear by the power of low-lift launches for impressive results    Links mentioned in this episode: The Ultimate Course Launch Planner Course Launch Sales Secrets – 20+ ways to make more sales from your next course launch (with detailed examples from 5-and-6-figure-generating launches! Want to explore how we can work together 1:1 to make your next launch more successful than your last? Book a Connection Call   If you enjoyed today's episode, please: Subscribe to the Expert Status Show Leave a positive review or rating Post a screenshot and key takeaway on your IG and tag me @connectioncopyco

Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren't exactly getting the resounding feedback from your audience that you'd hoped for?  In this podcast, I'll explore how to use AI to craft non-generic blog posts that drive your goals. I'll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader.  Let's dive in! Links mentioned: AI Blog Post Creation Handbook Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout you a $5 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has some other pretty amazing benefits too!)  In this episode, I'll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you!  No matter which option you choose, I'm here to help you create a magnetic connection with your dream clients so you can become their only choice – cheers to that! Links mentioned: Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist Template Shop Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout you a $5 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway  

With my second baby on the way, I'm preparing for maternity leave round 2. This time it's a little bit different, as I'm already a mum to a gorgeous (and very energetic) 18-month-old.  I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations are a little bit different this time around!  So if you're getting ready for your first maternity leave or subsequent maternity leave and you're wondering how to prepare for maternity leave or if it's even possible to step away from your daily work while keeping your business running smoothly, then read on.  I'm going to share a bit about my first maternity leave and what I'm doing differently this time to prepare my business and my life for bub's arrival!  Of course, take it with a grain of salt – we all run different types of businesses and have different lifestyles, so take on the tips that work best for you and leave the rest!  Link mentioned: Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout you a $5 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone. Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short amount of time. In this case study, I'll dive into how I was able to increase my Instagram following by 58% and engagement by 14% in just 60 days. I'll examine the types of content I shared, what got the most engagement, and what other strategies I used to drive results. Link mentioned: 9 Posts that Drove Engagement During My 60-Day Instagram Campaign (Video Breakdown) Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout you a $5 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway  

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: How Elizabeth structures her business How she got into selling digital products Elizabeth's top tips for a high-converting website The reality of running a multi-six-figure/yr business with a toddler in tow. How Elizabeth has built a team to support her business Connect with Elizabeth: Instagram >> Website & Templates >> Breakthrough Brand Podcast >> Enjoy the episode? Post a screenshot on your IG Stories and tag @elise_hodge and @elizabethmccravy so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday

Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing. In this episode, I'm diving into the nitty gritty details of why email list building is essential for reaching an audience at scale and how to set up your own email marketing strategy to build a large, loyal audience of buyers over time without feeling spammy or annoying (hooray!). Links mentioned: Convertkit Email List-Building Cheatsheet (8 Lead Magnets to Grow your List!) Free Welcome Email Sequence Template Shop my Copy Templates & Resources Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

If you've ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales conversations. But what if there was a way to test your idea before investing all that time and money? What if there was a way to do this sort of testing without having to wait until your offer was completely finished? Enter: The beta launch. Links mentioned: ThriveCart for checkout, affiliates, and more! >> Grab your Free Course Launch Roadmap here >>   Shop the copy templates and resources >> Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway  

One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you've created won't just "promise" to get them the result they want, but will actually help them get the transformation they want. After all, people buy from people! If you want to supercharge your sales with killer testimonials, listen in for 5 simple tips that you can implement today. Testimonial Template & Outreach Email >>

It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you've poured in to creating a brilliant, transformative offer for your ideal clients, you deserve a launch plan that will help you convert the most sales, and bring in the most cash! In this episode, I'll walk you through an in-depth launch plan, from pre-launch to cart close, so that you can finally have that super-profitable launch you've always dreamed of. Grab your Free Course Launch Roadmap here >> Shop the copy templates and resources >> Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to [email protected] (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway