Why Dentists Need Video Now (E.342)

You can feel the pressure in your practice. Do you know where it's coming from? In Part 2, Victoria Peterson joins Regan Robertson to discuss hidden money leaks, team accountability, and the owner's wellbeing. Learn how the six domains of an investment grade practice can help you see what needs attention and decide where to start.

Your schedule is full. Your team is busy. Why does ownership still feel so demanding? Victoria Peterson joins Regan Robertson to explore how a clear philosophy of care can guide your team, protect your clinical standards, and help you build a dental practice that gives you more freedom.

Your office manager handles the problems that never reach your operatory. But do they have the time and authority to solve them? Joanne Miles joins Sara Hansen to share what she heard at AADOM and the conversations doctors and managers need to have next.

The practices that enter 2027 with momentum will not start planning in January. Regan Robertson and Sara Hansen share what dental practice owners should be looking at now, from year-end patient opportunities and marketing to staffing, goals, budgets, and the numbers that should shape next year.

Patients are changing how they find a dentist. They can ask AI detailed questions, compare practices, and even request patient videos before they ever visit your website. Sara Hansen and Matt Hutchings break down why authentic video is becoming more important, what AI can surface about your practice, and the simple videos dentists can start creating now.

As a practice grows, the way it tells its story has to grow too. Dr. Kelly Euse joins Regan Robertson and Sara Hansen to share how Advanced Dentistry by Design uses real photography, AI enhancements, and a clear social strategy to show patients who they really are without turning marketing into another full-time job.

Twenty years into dentistry, your practice should not have to look exactly like it did when you started. Dr. Kelly Euse joins Regan Robertson and Sara Hansen to talk about following new clinical interests, giving team members room to grow, and building a practice that continues to evolve without losing the patient trust that made it successful.

Generic prompts create generic dental marketing. In Part Two, Benjamin Lund joins Regan Robertson and Sara Hansen to show dentists how to give AI the stories, beliefs, patient language, and direction it needs to create content that sounds like their practice.

Read enough dental marketing and you start noticing the same phrases, the same structure, even the same tone. Benjamin Lund, Internal Communications & PR Manager at Productive Dentist Academy, has spent more than 20 years writing, editing, and working in dental media and marketing, including several years as editor of Dentaltown magazine. That experience has given him a close-up view of how dentists communicate, what makes a voice feel authentic, and what can disappear when the writing becomes too polished or predictable. Ben joins Regan Robertson and Sara Hansen to talk about what gets lost when AI starts doing too much of the writing for a doctor, and how dentists can use it without handing over the thinking, personality, and point of view that make their message their own.

Your office manager can bring you the numbers. Strong leadership means knowing what those numbers are actually telling you. Joanne Miles returns to show doctors how KPIs, team behavior, and better questions work together to reveal what is really happening inside the practice.