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In this episode Mark Mathia explains why the size of next year is decided in November, not January, and argues that identity-based goals beat incremental, spreadsheet-driven plans. He shows how thinking must change first — psychology before strategy — and shares three concrete moves: name the ceiling you accepted, pick one goal that requires new thinking, and tell one person before New Year’s.
Practical tips that include using the power of identity to help you better set and connect to the year ahead. Practical advice that requires action today.
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