Season 16: Episode 76: Social Media discussion with Dr.Jerry Chidester

Host: Host: Diana Yoon-Schwartz, MDGuest: Jerry Chidester, MDDr. Jerry Chidester shares how social media transformed his plastic surgery practice, turning consistent, authentic content into a powerful marketing tool. From battling shadow banning to spending 20 hours a week creating posts, he breaks down the realities of building an online presence in medicine. His viral success—often driven by patient-shared content—proves that social media can level the playing field, offering surgeons a cost-effective way to connect, educate, and grow their practice. 

Host: Diana Yoon-Schwartz, MDGuest: Steven Williams, MD

Host: Dr. Diana Yoon-SchwartzGuest: David StaughtonAI is transforming the world of plastic surgery, and our latest episode promises to shed light on this fascinating evolution. Join us in conversation with David Staughton, an industry expert with a vast background in medical and business consulting, as he shares how AI tools like ChatGPT are becoming indispensable in practice management. Discover practical advice for both novices and veterans on seamlessly integrating AI into daily practice, from drafting patient communications to efficiently planning your schedule.David's Website: https://davidstaughton.com.au/Specialist Practice Excellence Site: https://specialistpracticeexcellence.com.au/

Join us as Utku Can Dölen, MD, FACS, FEBOPRAS, engages in a gripping conversation with Arch Miller, MD, a retired plastic surgeon.They explore the intricate balance between professional and personal life as Dr. Miller reflects on the early, chaotic years of his career. This episode is packed with hot topics —  from coaching and family life to groundbreaking research, Miller shares candid insights on maintaining a sustainable practice amidst industry changes, ethical social media marketing and the future of plastic surgery in a commercialized environment.This episode also addresses the impact of modern marketing on the plastic surgery industry. Miller contrasts traditional referrals with today's digital strategies, highlighting the ethical considerations of social media marketing.

Moderated by Jenni Cheesborough, MDPanel:Debra A Bourne, MDMelissa Mastroianni, MDAmita Shah, MDCristiane Ueno, MD

Diana Yoon-Schwartz, MD HostJonathan Kaplan, MD Guest  Learn how to successfully integrate weight management programs into medical practices, from logistics to marketing strategies. Dr. Kaplan shares valuable insights on direct shipments from compounding pharmacies, the importance of customer service, and how to scale these programs using existing patient databases. With practical examples and effective marketing techniques, including the power of social media and email marketing, this episode provides a comprehensive guide for any practice looking to add weight management services and significantly boost patient satisfaction and revenue.

Ashley Amalfi, MD ModeratorSara Dickie, MD PanelistRoberta Gartside, MD PanelistCarmen Kavali, MD PanelistDeana Shenaq, MD Panelist

Hosted by  Dr. Yoon-Schwartz with Special Guest Greg PondUnlock the secrets to bulletproofing your financial legacy with the wisdom of Greg Pond, a legal maestro in asset protection and estate planning, in our latest episode. We dissect the essential steps for securing a financial fortress, emphasizing the power of proactive planning. From the sturdy shield retirement accounts offer to the strategic positioning of property holdings, Greg illustrates how these measures can repel potential creditor onslaughts. Heeding Greg's advice could be the difference between leaving your heirs a legacy or a labyrinth of legal woes, as he explains why early arrangements are your best defense against future claims.

Office Structure Panel moderated by Ashley Amalfi, MD • Vinaya Rednam, MD: Group Private Practice: The Good, The Bad, and The Confusing• Renee Burke, MD: Go Solo, Go Far• Amber Leis, MD: Academic Practice

Get ready to unearth the realities of plastic surgery and medical malpractice. We promise a deep dive into a field fraught with potential pitfalls, as we offer you insights on how to navigate this delicate terrain. Join us on this episode of the Enhance Your Practice podcast as Dr.Yoon-Schwartz engages with our  guest, Dr. Narav Patel who dispels the shadows surrounding the risk of malpractice.This discussion brings to light the significance of meticulous record-keeping, from patient communication to phone consultations and doctor-to-doctor discussions. Uncover the potential perils of modifying records and grasp why it's imperative to structure your differential diagnosis most logically rather than most dangerously. Learn how you can bulletproof yourself against possible malpractice claims with these effective documentation strategies.PRS Article Referenced: Plastic Surgery and the Malpractice Boyd, J. Brian M.D.; Moon, Harry K. M.D.; Martin, Susan; Mastrogiovanni, Dena B.https://journals.lww.com/plasreconsurg/Abstract/2021/01000/Plastic_Surgery_and_the_Malpractice_Industry.45.aspx