293. Build the Database That Feeds Your Business: The 36-Touch Plan (Part 1)

Picture this: you’ve got an incredible database of people who know, like, and trust you—but you’re not tapping into it the way you should. That’s where the 36 Touch Plan comes in. In today’s episode, we’re diving into the foundation of building a business that thrives year after year: consistently nurturing your database.We’ll share how implementing this simple (but not always easy!) system completely transformed our businesses—from 75 transactions a year to crossing into million-dollar revenue territory. You’ll learn why organizing your database is the first non-negotiable step, how to identify your “Mets,” and what it looks like to tier your contacts so you can focus on your top referrers.Your homework? Get your database in one place and ready to go. Because next week, we’re unpacking part two: the messaging that actually converts.Resources:The Millionaire Real Estate Agent Book – where the original 36 Touch concept was introducedConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if just 30 minutes on your calendar could put real money back in your pocket? In this episode of Empire Building, we’re sharing more than 20 quick, tactical ways to make, save, and grow your money—at home and in your business. From canceling hidden subscriptions to finding unclaimed cash, we’ll show you how simple shifts can add up fast.We’ll also dive into strategies for maximizing your bank accounts, shopping your insurance, and even leveraging tools like balance transfers or short-term disability insurance to protect your wealth. These are practical, real-world ideas you can put into action today to start building a stronger financial future.Resources:Rocket MoneyMonarchHoneyRakutenMissingMoney.comCheck out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Money makes a lot of people squirm—but avoiding it is exactly what keeps us stuck. In this episode, we get honest about the six things that stop us from building wealth: ignoring our real numbers (especially debt), not tracking where money actually goes, letting fear or “I don’t know how” stall action, staying off-track when life happens, letting emotions drive investing decisions, and believing wealth requires only big, flashy moves instead of consistent small ones. We also share the “bonus” that changes everything: accountability. Shoutout to our Empire Circle community—and Deb Pierce, who leads our Net Worth Club—for creating a safe space to talk money, learn faster, and take action.Your homework: open your calendar and block 30 minutes a week for money moves. In Part 2, we’ll give you 20+ bite-sized actions you can plug into those sessions to save, make, and grow your money—practical steps you’ll actually use. We’re building big businesses and even bigger lives, one honest look and one small move at a time.Resources:Check out Her Best LifeLearn more about Empire CircleNet Worth Club led by Deb PierceConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Permission is a loaded word—especially for high-achieving women. In this conversation, we get honest about the invisible expectations we carry at home and at work, and how guilt and shame show up when we try to do it all. We talk about naming those expectations (“Who said you have to do it—and that way?”), asking for help without apology, and defining success by season. Sometimes winning is crushing it at work with leverage at home; sometimes it’s rearranging hours to be present with your people. Either way, we get to choose what success looks like and model that choice for our families.We also share practical shifts that created joy: letting kids own age-appropriate tasks, reframing “shoulds” like school drop-offs into connection time, and building a circle of support to remind us what we can say “no” to. If this resonates, share it with a woman who needs permission to redefine success on her own terms—and if you’re craving that kind of community and coaching, we’d love to connect about Empire Circle.Resources:Check out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Today’s buyers are cautious and well-informed, which means our role is to lead with clarity from the start. In this episode, we share practical ways to set expectations before a showing—doing the homework with the listing agent, previewing the neighborhood, and arriving prepared with disclosures, comps, and HOA info so clients can validate what they’ve already researched.During showings, we keep it simple: use ranking systems like A/B/C or 1–10, give buyers permission to walk out of a “C,” and build trust by pointing out both wins and potential resale red flags. We also protect negotiations by saving strategy talk for the car (those doorbell cameras are everywhere), keep momentum by scheduling the next step, and close with confidence so clients feel great about their decision.Resources:Check out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Today’s buyers aren’t rushing, feeling FOMO, or scrambling to beat the market—they’re facing more options, more uncertainty, and more hesitation than we’ve seen in years. Decision fatigue, interest rate weariness, and information overload are shaping how they think and act, and if you’re still treating them like the buyers of 2020, you’re already behind.In this episode, we break down today’s buyer mindset and share the questions that build trust, uncover true priorities, and move clients from hesitation to clarity, without feeling pushy. We also cover the surprises that can derail motivation and how to set expectations early so you can lead the process instead of following it.Resources:Episode 171. Harness the Power of Your Brain to Beat Stress: Part 1Episode 172. Harness the Power of Your Brain to Beat Stress, Part 2Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Picture this: you cross six figures in revenue…and take home two grand. Ouch. In this week’s conversation with business money coach Belinda Rosenblum of Own Your Money, we dig into the difference between having a business and actually owning it—especially your profit. Belinda shares how she went from barely breaking even to hitting a 40% margin in just one year, and the mindset shift that made it possible: stop chasing topline revenue and start planning for profit.We talk about how to take control of your money story, create simple systems, and build a strategy that allows you to pay yourself on purpose. Belinda also shares how to manage inconsistent income without panic and why real profit isn’t an accident—it’s a plan.If you’re ready to own your money, this one’s for you.Resources:Quick Biz Money Map - Free resource for listeners!Pay Yourself Calculator - Free resource for listeners!Secret Lives Of CEO Moms Season 2 Private Podcast - Free resource for listeners!Check out Cash Flow CEO"Self-Worth to Net Worth" BookLearn more at OwnYourMoney.comFollow Belinda on Instagram: @ownyourmoneyCheck out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Back-to-school mornings don’t have to feel like chaos. In this episode, we share seven practical strategies to help families win the morning and the day. From carving out “you time” before the kids wake up, to prepping the night (and week) before, we’ve found simple routines that cut down on stress. Visual checklists keep kids on track, breakfast becomes grab-and-go, and a launch zone near the door means no more scrambling for backpacks and shoes. We also talk about car kits for those last-minute saves, and how outsourcing or automating small tasks frees up space for connection.Resources:Check out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Ever feel like your to-do list is running you instead of the other way around? We’ve been there. In this episode, we’re talking about the shift every leader needs to make—from constantly reacting to the latest crisis to proactively creating the clarity your business and life need to grow. We’ll share how to spot when you’ve slipped into reactive mode, why it puts a lid on your leadership, and what’s truly at stake if you stay there. Then we’ll walk you through five strategies to help you reclaim your mornings, focus on the work that matters most, create intentional white space, empower your team to self-solve, and protect the boundaries that keep you moving forward. Whether you’re feeling burnt out, stuck in busyness, or just ready to lead with more purpose, this conversation will help you trade chaos for clarity and build an empire with strategy.Resources:Read What Got You Here Won’t Get You There by Marshall GoldsmithRead 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyCheck out Her Best LifeLearn more about Empire CircleConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Negotiating for sellers in today’s market means setting clear expectations, sticking to the facts, and never negotiating before you have an offer in writing. In this episode, we get tactical about guiding clients through every step—responding to buyer’s agents, presenting every option, and making sure the seller is truly empowered to make the best decision.We share the lessons we’ve learned about staying focused on the seller’s goals, why the list price is just a strategy, and how asking the right questions (and listening well) sets you apart. Whether the market is hot or slow, these are the negotiation tactics that help you win for your clients. Stay tuned for our bonus episode on negotiation traps to avoid!Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.