Using RFM Segmentation in eCommerce | Valentin Radu, CEO @ Omniconvert | Marketers Mastermind EP 7

Hate selling by phone? You’re not alone. But…you could be leaving piles of cash on the table! 💸 Take it from 📞Jason Weiss📱 Weiss: he's been using the phone as a sales weapon for years. If you’re looking to inject a new revenue stream into your business, you need to listen to this one.

RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value. Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value. We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.

Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train?Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business.

For growing brands, a solid ROAS is a surefire way to tell if your FB ads are working…right? Wrong.🛑 Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time. Understanding this one simple thing will change how you look at FB ads forever.https://riumedia.com/

For most people, breaking into the luxury market is nothing but a dream. But Robbie Nevens, co-founder of LampTwist, isn’t like most people 🛋Through intense passion, he and his two co-founders managed to corner the designer lighting market. Tune in to this episode of eCommerce on Fire to discover how he did it and his plans to scale even further! 📈https://lamptwist.com/en/https://www.linkedin.com/in/robbienevens/

Are you wasting your ad spend on retargeting?If you’re comparing their performance against these false benchmarks, you probably are. Does your retention really have to be 35% to be profitable? Tune in to this week’s Marketing Masterminds podcast with Khaled Bashir to delve deep into these two topics. Check out more of Khaled's posts: https://www.linkedin.com/in/khaledkbashir/

The gaming community is a tough one to crack🎮Make one wrong move, and your brand is toast. HOLY Energy has managed to not only survive but THRIVE in this cutthroat industry💪Join us on this week’s episode of eCommerce on Fire as we chat with Philipp Nass, co-founder of HOLY Energy, about how they managed to make marketing moves other brands can only dream about.https://holyenergy.eu/

Average Order Value: just how much does it REALLY matter for eCommerce success? 🤔The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer.Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind.https://formtoro.com/https://www.daasity.com/

After helping his best friend get into the best shape of his life, restriction-free and enjoying all of his favourite foods, Eden Thomas paired up with Scott Thomas to build F4T🧱Realising there was a gap in the market for a sustainable lifestyle-focused health movement, F4T provides its customers with their own dedicated Nutri-Coach, a forever changing, bespoke nutrition plan catered around their lifestyle, goals and the foods they love as well as unrivalled community support events💪Eden & Scott will discuss the challenges of running this service-based business over an eCommerce platform, their migration to Shopify and how they plan to scale the company in the future🚀https://www.f4t.com/https://www.instagram.com/food4thoughts/https://www.magnetmonster.co.uk/case-study/food4thoughts

Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…🕵️‍♂️ Discounting can be a cheap trick that not only drains your margins but also damages your brand. Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.