Drop Ship Lifestyle Podcast podcast

Google Ads Dropshipping - How To Optimize

0:00
11:04
15 Sekunden vorwärts
15 Sekunden vorwärts

Your Google Shopping ads are live. The clicks are coming in. But no sales yet, and you're wondering if something's broken.


In this episode, I answer a question I got from two different members recently. One had 202 clicks and 8,000 impressions in their first week with no sales. The other had spent $330 on 430 clicks while Google kept telling them to spend $90 a day. Here's how I'd think about it, and what to actually do.


In this episode:

  • Why a 10x return on ad spend is your real target, not how fast the first sale comes
  • The math on high-ticket ads: why a $4,000 product can take up to $400 in ad spend to sell
  • The 2.5% conversion rate benchmark, and why it only applies to targeted traffic
  • How to use the search terms report (sorted by cost) to stop paying for clicks that will never buy
  • Why most of your budget should go to your alpha campaign, and how to cut beta bids when it doesn't
  • What our 100K Club members say about how long their first sale took (almost all said two to four weeks)
  • How to compare your top product pages against competitors to find the reason shoppers are choosing them
  • What to do once sales start: raise the budget, leave your bids alone, and split campaigns by brand
  • Why you should build your remarketing audiences now to get ready for Q4


If you don't have a store yet, get the free training at dropshipwebinar.com. It shows exactly how we build these businesses.

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