#211: What To Know About Paid Ads

Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating.Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-adsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

You know those days where you worked all day but somehow have nothing to show for it? You’re busy, you’re doing all the things, but the inquiries just aren’t coming in. In today's episode, we’re breaking down eight reasons this happens and where your time might be going without actually moving your business forward. From starting your day in reactive mode to unclear offers, weak funnels, and forgetting to actually sell, we’re calling out the gaps that keep you stuck in busy work instead of booked out. Because being busy isn’t the goal. Building a business that converts is.Episode Show Notes: https://duocollective.com/blog/busy-but-not-booked-outLinks Mentioned in This Episode: https://duocollective.com/blog/how-to-spend-a-ceo-day-as-an-entrepreneur#206: https://duocollective.com/blog/optimizing-your-inquiry-process #58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list #181: https://duocollective.com/blog/email-newsletter-ideas Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Search is changing fast, and a new SEO question is popping up everywhere: how do you get AI tools like ChatGPT, Perplexity, and Google’s AI Overviews to mention your website as a source? In today's episode, we’re breaking down what “getting cited in AI” actually means, why some websites are being referenced while others are ignored, and the specific things you can do to increase your chances. From writing question-based content to structuring your posts so AI can easily pull from them, we’re sharing the practical shifts happening in SEO right now and how to position your website as a trusted source across both traditional search and AI-powered answers.Episode Show Notes: https://duocollective.com/blog/how-to-get-ai-mentionsLinks Mentioned in This Episode: https://validator.schema.org/https://search.google.com/test/rich-results Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Once your business is stable and bringing in revenue, the next question becomes: where should you actually reinvest your money for growth? In today's episode, we’re breaking down exactly how we’d spend $1,000 in a business that’s a few years in and ready for the next level. Instead of chasing shiny tools, random contractors, or trendy programs, we’re talking about identifying your biggest bottleneck first. From brand clarity and SEO visibility to systems, marketing channels, and operational support, we walk through the five most common places businesses plateau and how to invest strategically to move past them.Episode Show Notes: https://duocollective.com/blog/top-business-investments-to-growLinks Mentioned in This Episode:Sip & Strategize Workbook: https://duocollective.com/sip-and-strategize-workbookBrand Basics DIY Guide: https://duocollective.com/brand-basics-diy-guideDuo Branding Bar: https://duocollective.com/the-branding-barTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

If you’re feeling pressure to be faster, cheaper, and more “convenient” just to stay competitive, this conversation is an important one. With rising costs, tighter budgets, and AI making everything feel instant, it’s easy to default to speed and discounts. In today's episode, we’re sharing why we’ve chosen not to be the fastest or the cheapest, and why that decision has protected our quality, our team, and our clients’ results. We’re talking about positioning, sustainable pricing, building for long-term growth instead of short-term revenue, and how to confidently communicate the depth behind your process. Because when markets tighten, clarity and strategy matter more than ever.Episode Show Notes: https://duocollective.com/blog/why-smart-businesses-avoid-cutting-cornersTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

You got an inquiry. Cue the happy dance… and then the immediate “okay wait, what happens next?” spiral. In today's episode, we’re walking you through exactly what happens after someone fills out our inquiry form, from automated emails and personalized follow-ups to call prep, research, and sending a proposal with confidence. We’re sharing the workflow that took us years to refine, the human touches that make a difference, and the systems that keep it all running smoothly behind the scenes. If you’ve ever wondered whether your inquiry process feels clunky, inconsistent, or too manual, this is your behind-the-scenes look at what actually works.Episode Show Notes: https://duocollective.com/blog/optimizing-your-inquiry-processLinks Mentioned in This Episode:#46: https://duocollective.com/blog/11-things-to-automate-in-your-creative-businessDubsado: https://www.dubsado.com/?c=duocollective#108: https://duocollective.com/blog/client-management-system-dubsado#102: #102: 5 website pages you didn’t know you needed for SEOTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

SEO feels louder than ever right now. Between core algorithm updates, AI Overviews, GEO, AIO, and now ads inside ChatGPT, it’s easy to wonder what actually matters and what’s just noise. In this episode, we’re breaking down what’s new in the world of search, what volatility really means, whether you should care about opting out of AI summaries, and how all of this impacts your small business. The good news? The foundations haven’t changed. Quality, authority, and relevance still win. If you’ve been spiraling every time rankings shift, this is your calm, clear SEO reality check.Episode Show Notes: https://duocollective.com/blog/seo-trends-right-nowLinks Mentioned in This Episode:https://duocollective.com/seo-on-taphttps://www.semrush.com/sensor/Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

For the longest time, we felt like we had to choose: fun or credible. And honestly, we blame our PTSD from agency world because we thought being “professional” meant sounding stiff, buttoned-up, and a little boring. In today's episode, we’re breaking down the myth that you can’t be playful and taken seriously at the same time, and sharing how we finally found our balance as Duo. We talk about the difference between playful and flaky, where personality belongs (emails, captions, gifts, visuals, your voice) and where it absolutely does not (contracts, scopes, boundaries, pricing). We also share simple swaps you can try right now to bring more YOU into your brand without losing trust, clarity, or structure. Because playfulness is what makes you memorable, and professionalism is what makes you trusted. You deserve both.Episode Show Notes: https://duocollective.com/blog/business-fun-vs-professionalismLinks Mentioned in This Episode: https://duocollective.com/sip-and-strategize-workbookTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content.Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategyLinks Mentioned in This Episode: http://kscagency.comhttps://www.instagram.com/kennedyshaysmith/https://www.instagram.com/kscagency/Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Last year, we made some bold marketing predictions for 2025 and today we’re circling back to see which ones actually hit and which ones missed the mark. From community centered marketing and human first brands to SEO, video, and the rise of AI, we’re breaking down what truly shifted and what surprised us the most. Then we’re looking ahead to 2026 with a few unfiltered predictions about where marketing is really headed next. If you like honest takes, real world examples, and a little hindsight mixed with forward thinking, this episode is a fun one to press play on.Episode Show Notes: https://duocollective.com/blog/2026-predictionsLinks Mentioned in This Episode:#153: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/