#188: What’s Actually Working in Our Biz Right Now

It’s Court’s birthday, and you know we had to celebrate our branding bestie in true Duo fashion — with a confetti-filled Q&A! We’re spilling all the fun facts, from her love of Halloween (and the serious decor budget to prove it) to her hidden Taekwondo skills and travel bucket list dreams. Get to know the creative heart behind Duo Collective and the magic she brings to every brand.Episode Show Notes: https://duocollective.com/blog/get-to-know-your-branding-bestieTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Think business growth has to mean hustle? In today’s episode, we’re breaking down the simple shifts that are actually working for us right now. From automations that save our sanity to delegation that feels good (finally!) and meetings that actually move things forward, we’re sharing the behind-the-scenes tweaks that are helping us lead with more ease, clarity, and confidence. Whether you’re in a growth season or craving a little structure, this episode will give you ideas you can use right away.Episode Show Notes: https://duocollective.com/blog/business-growth-strategiesLinks Mentioned in This Episode: #46: 11 Things To Automate In Your Creative Business#169: The Secret to Scaling Your Biz: Learning How to Delegate#154: The Q1 Meetings and Time Blocks You Need On Your CalendarTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Think growing your traffic takes months? In today’s episode, we’re proving you can start seeing results in as little as 30 days. We’re sharing three simple tweaks like creating listicle-style blogs, updating internal links, and strategically sharing your content that can drive more eyes to your site without hours of extra work. These are quick, doable actions that anyone can implement this month to spark momentum and boost visibility. And if you’re craving a full roadmap beyond these fast wins, that is exactly what SEO On Tap is here for.Episode Show Notes: https://duocollective.com/blog/3-tweaks-to-improve-organic-website-traffic-this-monthLinks Mentioned in This Episode: https://duocollective.com/get-found-in-30-days #121: https://duocollective.com/blog/how-to-choose-seo-keywords #131: https://duocollective.com/blog/answering-all-your-seo-keyword-questions Duocollective.com/seo-on-tapTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

SEO isn’t dead. In fact, it’s actually simpler than ever for small business owners to win at it. In today’s episode, we’re breaking down why the old, complicated version of SEO (think keyword stuffing and backlink hacks) is long gone— and why the new way is all about clarity, quality, and showing up as your real self. We’ll talk about how AI is making SEO easier, not harder, why Google’s new AI overviews actually level the playing field for smaller brands, and what you should be focusing on right now if you want to see results. If SEO has felt overwhelming or like it’s not worth the effort, this episode will shift the way you think about it.Episode Show Notes: https://duocollective.com/blog/seo-is-dead-why-seo-is-actually-less-complicated-todayLinks Mentioned in This Episode: https://duocollective.com/seo-on-tapTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Ever feel like SEO is just a waiting game? In today’s episode, we’re breaking down the real signs that your SEO is working— beyond rankings and vanity metrics. From keyword visibility and organic traffic growth to conversions and domain authority, we’ll walk you through what to track and how to know your efforts are paying off. Whether you’re brand new to SEO or knee-deep in optimizations, this episode will give you clear markers to measure progress and confidence to keep going.Episode Show Notes: https://duocollective.com/blog/how-to-know-if-seo-is-working-on-your-websiteLinks Mentioned in This Episode: https://duocollective.com/seo-on-tapTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Ever feel like your brand looks okay on the outside, but deep down it just doesn’t feel like you? In this episode, we chat with Dahlia from Dahlia Orth Creative about the shift that happens when your brand finally matches your voice, vibe, and vision. From the nerves of investing in a rebrand to the confidence that comes after, Dahlia’s story is proof that when your brand feels aligned, you show up differently... and it changes everything.Episode Show Notes: https://duocollective.com/blog/developing-an-aligned-business-branding-strategyLinks Mentioned in This Episode: Sip & Strategize Workbook4 Reasons It Might Be Time To Rebrand Your BusinessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

September is the real New Year for your business. Forget January, this is the season when the energy shifts, routines reset, and clients come back ready to invest. In today’s episode, we’re breaking down why September is the perfect time to reflect, refresh, and plan for the months ahead. We’ll share how we use this season inside Duo to map out Q4, finalize launches, and set ourselves up for success without the chaos of January. Whether you’re feeling stuck after a slow summer or simply craving a fresh start, this episode will help you treat September like the ultimate reset button for your business.Episode Show Notes: https://duocollective.com/blog/why-september-is-the-real-new-year-for-your-businessLinks Mentioned in This Episode: #154: https://duocollective.com/blog/meetings-and-time-blocks  #157: https://duocollective.com/blog/the-secret-to-consistent-website-updates #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

If you’ve ever wondered how we take brand strategy and turn it into visuals that feel perfectly aligned with a business, this episode is for you. In today’s episode, we’re breaking down brand mood boards. We’ll share what they are, why they’re so much more than a random Pinterest collage, and how they set the foundation for every logo, font, color, and design decision that follows. You’ll hear real client examples of how completely different mood boards create completely different brand personalities, and why this single step can turn a brand from scattered to cohesive everywhere it shows up. By the end, you’ll see how a brand mood board becomes your visual north star, making decisions easier, alignment smoother, and your brand instantly more memorable.Episode Show Notes: https://duocollective.com/blog/what-is-a-brand-moodboardTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re walking you through nine easy, impactful tips to make your emails a “must open” for your audience. From naming your newsletter to designing it so it looks and feels on brand, writing like you’re talking to one person, and creating subject lines that stop the scroll... we’re sharing the tweaks that make the biggest difference. Whether you’re starting from scratch or just ready for a refresh, these changes will help you stand out in the inbox and actually get people excited to hear from you every week.Episode Show Notes: https://duocollective.com/blog/email-newsletter-ideasLinks Mentioned in This Episode: Flodesk: https://flodesk.com/c/DUOCOLLECTIVE The Branding Bar: https://duocollective.com/the-branding-bar#58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list #84: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content #172: https://duocollective.com/blog/are-you-giving-away-too-much-free-stuff Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feeling overwhelmed by all the SEO news floating around? In today’s episode, we’re breaking down what’s actually happening with search right now... from Google’s latest update to Instagram content showing up in search results. We’ll cover the rise of AI Overviews (and what they mean for your traffic), explain multimodal SEO, and walk through what you really need to focus on as a business owner. No fear-mongering, just helpful info to help you show up and stay visible online.Episode Show Notes: https://duocollective.com/blog/seo-updates-in-2025Links Mentioned in This Episode: #176: https://duocollective.com/blog/blog-formatting https://duocollective.com/blog/seo-for-instagram Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/