#139: Simple Steps To Building Your Brand’s Voice

In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters!Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-servicesLinks Mentioned in This Episode: #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience! Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-toneLinks Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand#44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know https://duocollective.com/blog/what-is-a-brand-style-guideTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve! Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgptLinks Mentioned in This Episode: #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care#98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesseshttps://duocollective.substack.com/ Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons! Episode Show Notes: Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business#133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!Episode Show Notes: https://duocollective.com/blog/how-to-consistently-find-fresh-new-blog-topic-ideasTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024Links Mentioned in This Episode: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-businessLinks Mentioned in This Episode: #108: https://duocollective.com/blog/client-management-system-dubsadoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too!Episode Show Notes: https://duocollective.com/blog/seo-results-from-real-clientsLinks Mentioned in This Episode: #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with confidence! Episode Show Notes: https://duocollective.com/blog/answering-all-your-seo-keyword-questionsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/