#193 - This #1 marketing strategy you need for 2024

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.   If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.   So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:   Canva: Elevate your visual content Airtable: Streamline your social media planning Metricool: Optimise your social media scheduling ChatGPT: Repurpose and generate engaging content Manychat: Personalise your social selling   Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.   So, which one are you going to try?  LINKS: Website |  Instagram | Programs | YouTube

Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie? I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business? That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.   Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie.  Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger! Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.  Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.    What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale. Enjoy!   LINKS: Website |  Instagram | Programs | YouTube

If you tuned in to last week's episode you would have heard me share five low-ticket offers you could use in your business, but you might be wondering – how exactly do I promote these? The obvious answer is to advertise but that process can be expensive and time-consuming which is something low ticket offers are meant to avoid! Don’t worry though, we’ve got other options!  This week I’m sharing three ways for you to market your low-ticket offers without using ads.  Live Workshops: By releasing content live you create a sense of urgency and exclusivity that will encourage your audience to purchase.  ManyChat Funnels: ManyChat is an automated chat marketing tool that can guide people through the process of purchasing from you.  Bundle Collaboration Join forces with another business (or multiple) that caters to a similar audience, and create a bundle together.  This approach boosts sales and lets you benefit from each other's promotion.  If you’re ready to embrace the power of low ticket offers and boost your revenue make sure you tune in. These marketing tactics can transform your online selling process and supercharge your sales!

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it! Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost your revenue with small but consistent income bumps. Creating low-ticket offers doesn't have to be complicated. In fact, with the right approach, you can have a new offer up and running in an afternoon.  The key is to focus on high-value, easily consumable products or services that resonate with your target audience.  In this episode, I’ll take you through five easy-to-implement low-ticket offers that can help you attract new customers, and generate additional revenue. Run a live workshop that can deliver a quick win for your audience. Then, offer the replay as a low-ticket product. Create and sell templates that help your audience streamline their work and save time and effort. Create Chat GPT prompts that are tailored to your niche and offer your audience instant problem-solving.  Leverage the power of Notion to create dashboards, planners, and templates customised to your audience's needs. Bundling together existing digital products into one high-value package makes them irresistible to customers.  I hope this episode inspires you to implement one or all of them in your business, and I’d love to hear your thoughts. Until next time, happy selling! LINKS: Website |  Instagram | Programs | YouTube

It’s tough out there in the world of social media. If you have an Instagram account, you've probably thought more than once about throwing it in the bin and just starting all over. You’ve also probably seen people shouting about how old accounts are dead and that you actually can get crazy growth if you start from scratch.    Yep, we’ve felt and heard it all too. So, you know what? We decided to give it a go!    Now, the idea of leaving behind our previous Instagram account of 24,000 followers was scary. And how would it look on the brand to have a new account with zero followers? But something had to be done. We had lost a whole lot of engagement on our previous account due to a rebrand, and were desperate to revive things.     So, we took the plunge and decided to make 2024 the year of trying things out to see what would happen. Today, I'm going to break down exactly what we did, how it's going and our takeaways after 30 days of starting our Instagram account completely from scratch.    I’ll take you through our strategy of 90 days of Reels, the surprising increase in reach we’ve seen after 30 days, and the tactics we’ll be turning to next.   As we continue on this interesting path of growing our new Instagram account from zero, we’ll be sure to keep you in the loop of what is and isn’t working. And of course, if you want to be one of our first 200 followers, then head on over to @hellofunnels.co and check out what we’re doing!    LINKS: Website |  Instagram | Programs | YouTube

Are you wondering how to start a successful business in 2024? I was recently sent a question in my DMs asking me what I would do if I was starting all over again this year. Firstly, what I would do starting out in 2024 is very different from what I’ve done in the past.   And as someone who’s currently on business 3.0 and has grown faster with each iteration, I just may have a tip or two to share!   So whether you’re looking to start a successful business or start one over, grab your notes and listen in as I walk you through what I’ve learnt and what my exact strategies for 2024 would be, including:   Identifying Your Target Market Setting Up a Simple Funnel Hiring a Virtual Assistant  One-on-One Packages for Cash Flow Monthly Mini Workshops Creating an Implementation-Based Community Offer a High Ticket Online Course   While each step takes a little bit of work to set up in the first place, you’re doing it with the intent to eventually automate, systemise or outsource your processes. This gets your business working for you, while giving you the time to expand in other areas that will see it continue to grow!    LINKS:   Program mentioned: Ignite Website |  Instagram | Programs | YouTube

Let’s take a second and get real. Launching online programs has always been pretty hard. You pour your heart and soul into creating an amazing course. You’re nervous, you’re excited - and the day finally comes to launch it. You wait… and you wait - perhaps even a couple of days before a sale comes through.   Unfortunately, right now in 2024, it’s tougher than it’s ever been. We could blame the economy, the changing online landscape, we could complain… or we could do something about it!   So what can you do that actually works to make sales the minute your launch starts?   The strategy I’m taking you through today is one that we at Hello Funnels have been using with our clients for years. It gets our tried and tested tick of approval, and pretty much guarantees you to make a flood of sales within the first 60 seconds of your launch.   So, if you’re ready to see your launch sales flood in within the first 60 seconds, tune in and learn how to create that irresistible offer that will see potential customers lining up with credit card in hand.   If you want the full breakdown of creating and executing this offer, head on over to hellofunnels.co/magic for our step-by-step guide to plug this strategy straight into your next launch!   LINKS: Website |  Instagram | Programs | YouTube

If you’ve been around here for a while, you’ll know that I’m a bit of nerd for tech. So today, we’re talking software - specifically, platforms for online course creation and why moved away from our previous platform set up.   When it comes to delivering our online courses, we had been using a few different platforms: Kajabi for our course curriculum, Slack for our community, Zoom for our coaching calls and AddEvent for managing our client's calendars. While these tools all worked well individually, the lack of cohesiveness and the limitations of Kajabi was really starting to bug me!   In this episode, I’m talking about why we at Hello Funnels made the move from Kajabi to Circle. I take you through the different platforms we explored first, such as Mighty Networks and Heartbeat, as well as their pros and cons.    After a bit of a battle of the bots, Circle was the clear winner. I highlight the features that won us over, such as its user-friendly design, streamlined backend and overall simplicity.    A quick word of warning: moving platforms can be a big procrastination technique and a massive waste of time if you don’t need to do it. However, if you know it’s time to improve your processes for online course delivery, tune in and find out why I highly recommend giving Circle a closer look! LINKS: Website |  Instagram | Programs | YouTube

Are you looking to hit the next level with your offers? Well you’re in luck, because today I’m going to be diving into one of my favourite topics: 6-figure offers. I see a lot of people becoming really stuck, under-earning and just working way too hard.   In this episode, I’m sharing with you the secret to 6-figure offers, including what to do and what not to do when it comes to creating them.    As well as running through the common mistakes I see business owners make, we’ll delve into creating a 6-figure offer suite that includes:   Premium one-on-one offer Signature online program Low ticket offer Diversifying your offerings really is the best way to achieve those 6 figures, and I encourage you to try them out so you can move forward easier, faster and with less stress.    Remember, if you want to dive even deeper into this topic, check out our brand new free masterclass, "Hello 10K". In this masterclass, we provide step-by-step guidance on creating your six-figure offer suite, list building, launches and mini funnels. Find out more by clicking the link below! LINKS:   Hello 10K Masterclass Website |  Instagram | Programs | YouTube

How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in.    But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.   So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:   Leveraging Existing Communities and Guest Trainings Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself Joint Ventures for Rapid List Growth The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me today and learn the actionable steps that ACTUALLY WORK to get your offers seen!     LINKS: Website |  Instagram | Programs | YouTube