141. How iconic brands like Kit Kat stay consistent without standing still

23.9.2026

Dig In

0:00

22:37

We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.

Weitere Episoden von „Dig In“

144. Dig (In)spiration: How foresight turns signals into innovation
11.11.2026
10:41
On this week’s episode of Dig (In)spiration, Jess is joined by Dig’s VP, Future Strategy & Innovation, Shelby Walsh, to explore how to distinguish fleeting trends from meaningful shifts in consumer behavior, why adjacent categories can unlock better innovation, and how brands can reduce friction by balancing technology with human connection.
144. How GoodRx used consumer insights to expand beyond prescriptions
4.11.2026
28:35
On this week’s episode, Jess is joined by Elisa Vitalo, VP Product Marketing, Digital Experience, & Insights, GoodRx to explore how consumer pain points and iterative research inspired Companion, how GoodRx is expanding beyond prescription discounts, and why insights leaders must connect research more closely to business strategy.
Verpasse keine Episode von “Dig In” und abonniere ihn in der kostenlosen GetPodcast App.
143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better
28.10.2026
10:38
On this week’s episode, Jess Gaedeke is joined by Joel Armstrong, VP, AI, at Dig to explore why we’re still thinking too small about AI, how bringing human creativity and AI together can unlock new possibilities, and why realizing AI’s full potential requires rethinking how we work rather than simply doing the same things faster.
143. Why Kimberly-Clark believes better innovation starts with thinking differently
21.10.2026
33:20
On this week’s episode, host Jess Gaedeke is joined by Sean Burress, Senior Director, Insights & Analytics Enterprise Initiatives, Baby & Child Care at Kimberly-Clark, to explore how the company is combining human creativity and AI to rethink its innovation pipeline, why uncovering unmet consumer needs is key to driving growth, and how curiosity and a growth mindset can help insights teams create greater business impact.
142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency
14.10.2026
15:03
On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP of Future Strategy and Innovation at Dig Insights, to explore why the real opportunity with AI goes beyond efficiency, how brands can stay distinctive as AI reshapes consumer decision-making, and why human connection is becoming more valuable in an AI-driven world.
142. How Yahoo is finding where AI helps (and where it doesn't)
7.10.2026
29:15
On this week’s episode, Jess chats with Erin Miller, Vice President of Global Corporate Communications at Yahoo, to explore how Yahoo turned AI experimentation into a new way of working, why AI is most valuable as a thought partner rather than a replacement, and why human connection still matters more than ever in an increasingly AI-driven world.
141. Dig (In)spiration: Why brand consistency gives marketers more room to experiment
30.9.2026
14:40
On this week’s episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for creativity and experimentation, and why marketers need to look beyond their own perspective when making big brand decisions.
141. How iconic brands like Kit Kat stay consistent without standing still
23.9.2026
22:37
We’re back for Season 5! On our first episode back, Jess Gaedeke is joined by Kunal Mehta, Global Head of Marketing, Communication and Brand at DSM-Firmenich Animal Nutrition & Health, to explore why consistency is the foundation of strong brand building, how Kit Kat broke one of its most iconic brand rules to take a stand on girls’ education, and why the strongest brands know when to stay consistent and when to take a bigger swing.
140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
21.5.2026
36:14
It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to how alligator farms unlock contact lens insights, to the agile innovation sprint behind Danone's GLP-1 product launch. We'll see you soon for Season 5.
139. Dig (In)spiration: Why do we keep cutting the research that really matters?
13.5.2026
15:05
Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir!

Weitere Episoden

Hol dir die ganze Welt der Podcasts mit der kostenlosen GetPodcast App.

Abonniere alle deine Lieblingspodcasts, höre Episoden auch offline und erhalte passende Empfehlungen für Podcasts, die dich wirklich interessieren.

Datenschutz
Impressum
Deutschland

Ein Unternehmen von

141. How iconic brands like Kit Kat stay consistent without standing still

Dig In

Weitere Episoden von „Dig In“

144. Dig (In)spiration: How foresight turns signals into innovation

144. How GoodRx used consumer insights to expand beyond prescriptions

143. Dig (In)spiration: Why doing the same things faster doesn’t mean doing them better

143. Why Kimberly-Clark believes better innovation starts with thinking differently

142. Dig (In)spiration: Why the biggest opportunity with AI goes beyond efficiency

142. How Yahoo is finding where AI helps (and where it doesn't)

141. Dig (In)spiration: Why brand consistency gives marketers more room to experiment

141. How iconic brands like Kit Kat stay consistent without standing still

140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

139. Dig (In)spiration: Why do we keep cutting the research that really matters?