Marketing without manipulation Part 2

Let’s get back into with Part 3 of our series on marketing without manipulation.In this episode we dive into the remaining principles of influence that were defined by Robert Caldini, and have gone on to shape the foundations of much of the status-quo-traditional marketing approaches - from the psychology of marketing to the product launch formula.We'll run it all through the lens of:- your values- humanity affirming and centering consent- trauma informed principlesLet's dive in.LINKS:Marketing without Manipulation series: Part 1 & Part 2Expert vs ExpertiseShow notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Part 2 of our series on marketing and doing it differently.In this episode we're talking about the difference between transactional and relational marketing.And we start to dive into the principles of influence that were defined by Robert Caldini, and have gone on to shape the foundations of much of the status-quo-traditional marketing approaches - from the psychology of marketing to the product launch formula.We'll run it all through the lens of:- your values- humanity affirming and centering consent- trauma informed principlesLet's dive in.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

So, marketing maybe makes you feel some sort of way, or....perhaps you feel like you are no good at marketing, or....perhaps you aren't sure how to market in a way that feels comfortable?There are so many reasons why marketing can feel 'icky' when you don't know how to do it in a way that's grounded in your values. A way that's about being authentic and easeful.And that's exactly what we are diving into in this four part series. So, let's start here, at part one with a shared understanding, some word nerdery and a clear picture of why marketing gives most health & helping professionals the 'ick'.Let's dive in.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Hello hello there, join me for a little check in & life update.I'm also offering up my seasonal noticing and sharing how it impacts my business and work. I hope that this regular practising of sharing this will invite you to do some noticing of your own AND over time, shift things in your business/work where you need, to make it more you-centred.Let's dive in.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

You might have seen this question, 'does anybody know what they are doing?'  or it's close friend 'don't worry, nobody knows what they are doing either', pop up on the socials (or even thought it yourself!)And I wanted to talk to that today and give you a place to ground in if you resonate with either of those questions in any way.What we'll cover in this episode:- why 'what to do' may feel unclear- how to figure our 'what to do' for you!- actionable strategies and tools to find your way- reminders to include your humanity- and of course, a values grounded lens for it all....Let's dive inPodcast eps & resources to dive deeper:Finding your values part 1, part 2, part 3Unearth - self paced series to get clarity on your valuesSocial Change Map Deepa IyerRest is... Ep 132Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

We don't have community, we do it.If you want more community and or connection in the communities your part of it's an active thing. Being in a community is more than just being there!In this episode we cover:- what is community, definitions & general word nerdery- community spaces as fertile ground not fait accompli- In person vs online community, is there even a difference?- practical tips, strategies and thoughts to support you to get cultivating- and all the rest of the things (gardening references as expected!).Let's dive in.Other podcast eps to dive into:Cultivating community ep 128Community isn't a commodity  ep 189Radical community strategies: making a difference ep 187Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Often in the world of business-as-usual we are presented with options and decisions that lead to pendulum swinging.Either or decision making.You're either getting with the program and leaving your values behind (or simply not having the space or time to consider them) OR you're feeling like to choose your values you have to swing in a whole other direction.Good vs bad. Right vs wrong. This or that. Business savvy or not.BUT what if there is another option? Or, to be more accurate, another infinite amount of options guided by your values, your resourcing, your capacity, your vision for your business, yourself, your community and the wider world.Let's dive into pendulum swings and discernment points.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Business growth is an often purported term that has become defined by expectations of continual growth, 'more, more, more' and a constant state of doing business.But is constant growth even possible?In todays' episode we are diving into things:- defining growing and growth- looking to nature for example of growth- challenging some of the preconceived 'facts' about growth in the status-quo-upholding business spaces (and highlighting some contradictions)- looking at growth as a stage of your business and how to define it grounded in your values so that you can go after sustainable, cyclical growth that takes you where you want to go.Growth isn't bad....just a little misunderstood.Let's dive in.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Planting a seed for reflection, curiosity and a critical analysis today (something different!).You may have internalised messages and programming that tell you that certain things are for everyone else, but not for you. So let's bust that BS hey?In this episode we'll cover:- how to get curious about what you've been asked to believe about what is and isn't for you- values disconnects and layering that lead to you turning your values in one direction only: outwards- how to start getting curious and (hopefully) unpacking some of the bs you've been asked to take on- and so much more...Let's dive inWant to dive deeper:Values layering Ep 113Default values Ep 196Are you shoulding on yourself Ep 177Radicle waitlistShow notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues

Do you accept the cycles of your motivation, consistency and productivity in your business?This is front of mind for me as I cycle back into podcasting after an unplanned month off and with conversations I've been having with others around cycles and acceptance.Too often we impose linear expectations and time frames on what is a cyclical rhythm for beings like us that are part of nature. Reminder: you are not a machine.So, let's chat about:- what I mean by all this- how to notice your cycles and cyclical patterns- acceptance of cycles- actions and practices that support transitions in and out of different cycles- how to plan for the cyclical nature of things inside your businessand so much more.Let's dive in...Want to dive deeper? Check out these related podcast eps I mention:When is it time to push? Ep 110Seasons, cycles & business Ep 27You are not a machine Ep 105Seasons offer an opportunity for noticing Ep 178Planning through a values based lens: rhythms Ep 79Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues