Entry 57: Rebranding Cognism

8.2.2023

Diary of a first-time CMO

0:00

3:33

Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

Weitere Episoden von „Diary of a first-time CMO“

Conclusion
8.2.2023
0:32
Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Entry 63: My dream demand gen marketer
8.2.2023
2:07
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
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Entry 62: My predictions
8.2.2023
2:18
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
Entry 61: The 10% more mindset
8.2.2023
1:50
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Entry 60: Attracting talent
8.2.2023
2:47
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Entry 59: Don’t backslide
8.2.2023
3:05
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
Entry 58: Content team in a demand gen org
8.2.2023
4:47
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
Entry 57: Rebranding Cognism
8.2.2023
3:33
Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
Entry 56: Imposter syndrome
8.2.2023
2:06
Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
Entry 55: On-demand, ungated, free content
8.2.2023
4:00
Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.

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Entry 57: Rebranding Cognism

Diary of a first-time CMO

Weitere Episoden von „Diary of a first-time CMO“

Conclusion

Entry 63: My dream demand gen marketer

Entry 62: My predictions

Entry 61: The 10% more mindset

Entry 60: Attracting talent

Entry 59: Don’t backslide

Entry 58: Content team in a demand gen org

Entry 57: Rebranding Cognism

Entry 56: Imposter syndrome

Entry 55: On-demand, ungated, free content