Web3 User Acquisition: Bored Box

Christian Calderon joins Vader Research Podcast to talk about web3 publishing models, user acquisition and analytics. Chris was the co-founder & CEO at Gamejam and recently pivoted Gamejam to Superfine to focus on web3. 0:00 Intro 0:35 Superfine Origin Story 8:35 Web2 Mobile Game Publishers 15:50 Why F2P Economics Got Worse (IDFA, Privacy Laws, etc.) 19:10 Superfine & Web3 User Acquisition Analytics Learn More about Superfine: https://twitter.com/caldie https://www.linkedin.com/in/caldie https://mobidictum.biz/hyper-casual-developer-gamejam-co-rebrands-as-superfine Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

Big Time Studios director of monetization & economy Khaled Alroumi joins Vader Research Podcast to dive deep into how Big Time Studios' web3 economy was designed. Learn More about Big Time Studios & Khaled Alroumi: https://twitter.com/playbigtime https://twitter.com/KAlroumi_ Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

NOR Games founder & CEO Brooks Brown joins Vader Research Podcast to discuss the problems with gaming & esports, what NOR Games is building to solve these problems, NOR Games' web3 economy & monetization model and the tokenomics of $FATE. 0:00 Intro 0:52 Problems with Gaming & eSports 16:35 What NOR is Building to Solve These Problems 25:08 NOR's Skill-Based Gaming Platform 33:00 NOR's Monetization Model 44:40 Players are NFTs 54:36 $FATE Tokenomics Learn More about NOR Games: https://welcometonor.com/ https://twitter.com/Welcome_to_Nor Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

Fumb Games founder & CEO Paul West joins Vader Research Podcast to discuss Fumb Games' web3 game Bitcoin Miner. Bitcoin Miner has more than 300k MAUs and rewards $0.10 worth Bitcoin per player per day. Bitcoin rewards have resulted in higher retention and organic growth - leading to higher LTV and lower CAC. Paul shares lessons learned from building & growing Bitcoin Miner. Fumb Games is known for its idle game hit Merge Monsters. Paul West has previosuly worked at companies such as Admix, Ad Colony, Buildbox, Neon Play. 00:00 Intro 1:10 Bitcoin Miner Origin Story 4:40 Gameplay Core Loops 10:35 Growing Bitcoin Miner 17:00 How Bitcoin Rewards Affect Player Behaviour 23:40 Bitcoin Miner Economics & UA Stratregy 36:40 Zebedee Partnership 40:20 Apple's Stance 42:50 Fumb Games Announcements Learn More about Bitcoin Miner: https://www.fumbgames.com/ https://twitter.com/bitcoinminerfg https://apps.apple.com/us/app/bitcoin-miner-idle-tycoon/id1413770650 https://play.google.com/store/apps/details?id=com.fumbgames.bitcoinminor Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

Anonymous Twitter influencer and Bored Box founder BoredElonMusk joins Vader Research Podcast to discuss user acquisition in web3 and Bored Box. Bored has previously worked at a prominent Japanese gaming company and has significant experience in gaming. 00:00 Intro 2:20 Bored Box 4:57 Game Discovery Problem 8:10 Bored Box Loyalty Points 12:10 Content Treadmill Problem 15:00 Bored Box NFT Economy Design 17:17 Bored Box Target Audience 19:28 User Acquisition Challenges for Web3 Games 20:50 Bored Box Player Base 23:00 Other User Acquisition Channels 25:15 How Can Web3 Games Measure UA Channel Performance? 30:45 Importance of Twitter Spaces 32:46 Twitter Follower Growth Tips 36:25 Twitter Marketing Spend for User Growth or User Engagement? 37:58 Bored's Favorite Web3 Game 40:33 Bored's Thoughts on DigiDaiku 43:15 Bored Box Announcements We have a microphone issue on our end until 30:14 😌 but the sound quality gets better 30:14 onwards. Learn More about Bored Box: https://boredbox.io/ https://twitter.com/boredbox_ Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

Francis Brankin, Head of Economy at Shrapnel joins Vader Research Podcast to dive deep into Shrapnel's game economy design. Shrapnel is a web3 first-person shooter game. 00:00 Intro 1:35 First-Person Extractive Game Shooter 7:00 Grinder Players 7:56 High Stake Players 10:11 Match Size and Time 12:33 Leaving the Game with a Helicopter 14:07 Character Gear Loadouts & In-Game Progression 15:35 Sense of Consequence in Every Decision 17:23 F2P and Web3 Game Modes 20:00 A Web3 Player's Shrapnel Onboarding Journey 21:41 CEX to Subnet On Ramp 24:32 Shrapnel NFTs 26:05 UGC NFTs 29:03 Entry Fee per Match 30:05 Matchmaking Based on the Value of Player NFTs 30:55 Minimum NFT Requirements to Play a Web3 Match 31:43 Character NFT Utility 32:53 Crafting Gear Loadouts 34:09 NFT Permadeath 35:33 NFT Price Stability 39:20 Tools to Prevent Another UST Depeg Case 42:03 Controlling NFT Inflation 45:00 SHRAP Token Utility Learn More about Shrapnel: https://www.shrapnel.com/ https://twitter.com/playSHRAPNEL Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

Philip La, VP of Product (Games) at Sky Mavis joins Vader Research Podcast to discuss the game & economy design of Axie Origins, the upcoming Land game and tips on building sustainable web3 game economies.  00:00 Intros 3:57 Axie Classic vs Origins 5:53 Origins F2P Mode & Free Axies 10:11 Earning SLP from Origins 12:35 Can you earn SLP with Free Axies? 14:00 Origins Economy Items (Moonshards, Runes, Charms) 16:27 Runes & Charms are Seasonal 18:07 Disenchanting Runes & Charms 20:53 Game Design Balance Challenges 22:50 Vader Summary of Runes & Charms 24:42 Moonshards 26:24 Other Sinks (Avatars, Stickers, Cosmetics) 29:00 Land Game 31:50 Land Game Mechanics 34:39 Land Utility 38:55 Sky Mavis 45:40 Sustainable Economy Design 49:38 Importance of Narrative 52:00 Live Ops & Daily Quests Learn More about Axie Origins: https://axieinfinity.com/ https://twitter.com/AxieInfinity https://axie.substack.com/p/axieorigin Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

In this episode, Etherorcs co-founder Poof joins Vader Research Podcast. Etherorcs is one of the most popular crypto native web3 games. 00:00 Intros 2:48 Building Etherorcs 6:30 Building a Core Loyal Community 16:18 Attracting the Initial Community Members 22:30 Etherorcs Economy Design 27:30 Irrational User Behavior 34:45 Etherorcs User Segmentation 51:33 What is Fun for Etherorcs Users? 55:45 Partnership Strategy 1:03:55 Free Giveaway for the Podcast Listeners! Learn More about Etherorcs: https://etherorcs.com/ https://twitter.com/EtherOrcs Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

In this episode, Crabada strategy lead Car joins Vader Research Podcast. Crabada was one of the most popular blockchain games in Q4 21-Q1 22 with more than $200m in capital inflows. The governance token CRA was trading at $2.5bn fully-diluted valuation at its all-time high. In this episode, Car shares lessons learned from building Crabada. 00:00 Intros 05:00 Building Crabada 14:22 Crabada Idle Game Player Persona 24:10 Player Motivation 27:46 Learnings From Building the Idle Game 34:20 Detecting Bots in On-Chain Games 36:30 Lottery Sink via the CRAM token 40:20 Token Liquidity Problem 44:25 Roadmap & Announcements  48:50 Crabada's Mobile App Learn More about Crabada: https://www.crabada.com/ https://twitter.com/PlayCrabada Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!

In this episode, LifeForce Games CEO Ryan Inman (Boomer) joins Vader Research Podcast. LifeForce Games is building a no-code virtual gaming platform similar to Sandbox or Decentraland but with an emphasis on easier development tools. LifeForce Games raised $5m from Lemniscap, CMT Digital, Sfermion and Ready Player DAO. 00:00 Intros 01:56 LandVault: Metaverse Dev Agency 6:40 Tooling Problem with Decentraland & Sandbox 8:40 LifeForce Games' No-Code UGC Gaming Platform 16:16 Go To Market Strategy 22:48 Competition 26:32 Economy 34:44 Economy Problems within a UGC Platform 42:05 Interoperable NFT Design 52:45 Creator Fee Reward Distribution Problem 54:52 Token Launch Plans 57:00 Timeline Learn More about LifeForce Games: https://lifeforce.games/ https://twitter.com/joinlifeforce Learn More about Vader Research: https://linktr.ee/defivader If you enjoyed the episode, make sure to subscribe and leave a like or comment!