What Is Marketing?

Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors. It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible. We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes. Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results. Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources. Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts. Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations. Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance! --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I would choose in the process. If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900 Learn more about our services here: https://dealertalk.io Do you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: https://vinoracle.io/ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Discover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success! 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱⁠⁠⁠⁠DealerTalk Partner Program⁠⁠⁠⁠ In partnership with: ⁠⁠⁠⁠Frikintech⁠⁠⁠⁠ ⁠⁠⁠⁠Foureyes.io Free Trial⁠⁠⁠⁠ ⁠⁠⁠⁠Covideo⁠⁠⁠⁠ ⁠⁠⁠⁠RunMyLease Lead Generation⁠⁠⁠ ⁠⁠⁠⁠Simple Recon - DealerTalk⁠⁠⁠ Subscribe to our YouTube channel: ⁠⁠⁠⁠⁠@dealertalk⁠⁠⁠⁠⁠ Follow us on Apple Podcasts: ⁠⁠⁠⁠⁠Dealer Talk Podcast⁠⁠⁠⁠⁠ Please send us a voice message on Spotify: ⁠⁠⁠⁠⁠Dealer Talk Voice Messages⁠⁠⁠⁠ Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process. 🌐- Stephen Wade Website: https://stephenwade.com/ 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱⁠⁠⁠DealerTalk Partner Program⁠⁠⁠ In partnership with: ⁠⁠⁠Frikintech⁠⁠⁠ ⁠⁠⁠Foureyes.io Free Trial⁠⁠⁠ ⁠⁠⁠Covideo⁠⁠⁠ ⁠⁠⁠RunMyLease Lead Generation⁠⁠ ⁠⁠⁠Simple Recon - DealerTalk⁠⁠ Highlights: 00:00 Introduction. 01:36 What Digital Retailing Was Meant to Be 04:30 What process have you created for digital retailing? 6:55 Not having the proper process for digital retailing perpetuates the stigma in our industry. 8:27 Customer Use of DR Tool: Potential Pitfalls 10:46 My Digital Retail strategy Subscribe to our YouTube channel: ⁠⁠⁠⁠@dealertalk⁠⁠⁠⁠ Follow us on Apple Podcasts: ⁠⁠⁠⁠Dealer Talk Podcast⁠⁠⁠⁠ Please send us a voice message on Spotify: ⁠⁠⁠⁠Dealer Talk Voice Messages⁠⁠⁠ Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey. Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today! Connect with me directly: ✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf 📊- My Reporting (leads): https://www.dropbox.com/scl/fi/mzht70fan1yiubk749b21/Leads-View-1.png?rlkey=i66vg713mgx66judayfbjgh5i&dl=0 📈- My Report (views): https://www.dropbox.com/scl/fi/m3c802riwl4cw2ns91ty1/Views-2.png?rlkey=82e570jikbcbba4nzuatgkre0&dl=0 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱⁠⁠DealerTalk Partner Program⁠⁠ In partnership with: ⁠⁠Frikintech⁠⁠ ⁠⁠Foureyes.io Free Trial⁠⁠ ⁠⁠Covideo⁠⁠ ⁠⁠RunMyLease Lead Generation⁠ ⁠⁠Simple Recon - DealerTalk⁠ Highlights: 00:00 Introduction. 01:26 Our industry prioritizes leads. 04.21 How many vendor portals do dealerships use daily? 5:55 Dealerships should prioritize hiring someone to filter information effectively. 7:30 Is Clarivoy effective? 11:06 My attribution strategy. Subscribe to our YouTube channel: ⁠⁠⁠@dealertalk⁠⁠⁠ Follow us on Apple Podcasts: ⁠⁠⁠Dealer Talk Podcast⁠⁠⁠ Please send us a voice message on Spotify: ⁠⁠⁠Dealer Talk Voice Messages⁠⁠ Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing? For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing. Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers. Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing. Connect with me directly: 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱⁠DealerTalk Partner Program⁠ In partnership with: ⁠Frikintech⁠ ⁠Foureyes.io Free Trial⁠ ⁠Covideo⁠ ⁠RunMyLease Lead Generation ⁠Simple Recon - DealerTalk Highlights: 00:00 Intro to the episode 0:35 What is marketing? 02:00 Digital traffic continues to grow, but conversion is down 4:00 Being Intentional about Marketing 07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing Subscribe to our YouTube channel: ⁠⁠@dealertalk⁠⁠ Follow us on Apple Podcasts: ⁠⁠Dealer Talk Podcast⁠⁠ Please send us a voice message on Spotify: ⁠⁠Dealer Talk Voice Messages⁠⁠ Support our podcast: ⁠⁠Dealer Talk Support⁠⁠ Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates. Connect with me directly: ✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 🖺- Photo guide: https://www.dropbox.com/scl/fi/t3willog6g8ikvw7ki2in/Best-Practice-Custom-Photos.pdf?rlkey=s6uajwznqckva5wjhoqbzsnw2&dl=0 🥚- Crazy Egg Link: https://www.crazyegg.com/ 📱⁠⁠DealerTalk Partner Program⁠⁠ In partnership with: ⁠⁠Frikintech⁠⁠ ⁠⁠Foureyes.io Free Trial⁠⁠ ⁠⁠Covideo⁠⁠ ⁠⁠RunMyLease Lead Generation⁠ ⁠⁠Simple Recon - DealerTalk⁠ Highlights: 00:00 Introduction 02:30 Reasons consumers buy a car 04:30 Here is an excellent test to check your website experience 7:00 Heat map your website to learn what customers are doing 11:11 If customers do not build out forms, why is our website built for that 11:38 My CTA strategy Subscribe to our YouTube channel: ⁠@dealertalk⁠ Follow us on Apple Podcasts: ⁠Dealer Talk Podcast⁠ Please send us a voice message on Spotify: ⁠Dealer Talk Voice Messages⁠ Support our podcast: ⁠Dealer Talk Support⁠ Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages. SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results. Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process. For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more: Connect with me directly: ✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/ 🎩- LinkedIn: ⁠linkedin.com/in/herb-r-anderson-mba🎙-503546b⁠ 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights: 00:00 Introduction. 02:30 How do I want these new short episodes to be 05.00 What is Performance Max (P-max) 7:00 Why vehicle listing ads are doing better than traditional search ads 10:30 Make sure you are running P-Max campaigns fully, not just VAs 11:15 My SEM startegy Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Support our podcast: Dealer Talk Support Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations. Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape. Connect with Zack: 📞Mobile - 909.682.2416 🎩LinkedIn - linkedin.com/in/zackscriven 🌐Website - https://www.electricmobiledetailing.com/ 📧Email - [email protected] 📹YouTube - youtube.com/c/zackscriven  If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 02:50 The ownership experience 09:00 Different range considerations 14:13 You can't just add an EV to an ICE vehicle! That is not why Tesla wins 27:36 The maintenance side of the Tesla vehicles 32:56 Why dealers should leverage the used potential of Tesla's 42:00 Why Tesla should advertise and how that presents opportunities for car dealerships 45:31 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity. Connect with Kerri 👒LinkedIn - linkedin.com/in/kerriwise 📧Email - [email protected] If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 04:43 What trends do you see in the industry? 15:21 The price objection 22:00 How Autofi ensures dealers get approvals! 27:26 Leads are the laziest way to measure performance 30:10 How to use Digital Retail to create a moat around our dealer 43:00 The Apple Store experience 56:27 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support