Why Most B2B Coaches Get Podcasting Wrong | #520

Most new business coaches don’t fail from a lack of knowledge. They fail because they build in the wrong order. Here are the 5 steps I’d take to build a high-ticket coaching business from scratch, starting with your niche and signature program.When I started Daily Path Academy at 25, fresh out of Lamar University, I launched the Daily Path Podcast and it brought me clients in year one. What I didn’t do well was set myself up to sign those clients at a higher rate. In this episode, I walk you through the five steps I would take, in order, if I were starting over today.In this episode, I cover:- Why committing to one target market makes it easier for clients to pay you high ticket- How a signature program with a clear roadmap makes premium pricing make sense- Why I went from more than 10 tools to Kajabi and a handful of others- When to launch your podcast so it works as your branding, marketing, and sales tool- How to do outreach that actually converts, and how your podcast keeps future clients in your world until they’re ready- How my identity held back my early business decisions, and what changedKey takeaways:- The order you build your coaching business in matters as much as what you build- Your podcast works best when it sits on a clear target market, offer, and infrastructure- Some people will buy now, some never will, and some will buy later; a podcast keeps that last group close--------------BUILD THE PODCAST YOUR VOICE ALREADY EARNED: Learn how podcasting can be the marketing and sales system you need to build credibility, generate qualified leads consistently, and sign premium clients. Schedule your discovery call here: joewintersjr.com/start

Should you be the only coach in your coaching business, or hire coaches and step away from delivery? In this episode, I share why I choose both and why questioning what you believe to be true can help you scale.For years, I believed I had to be the only coach working with my clients. I got into this work to create transformational results, and handing clients to someone else felt like walking away from that. Challenging that belief changed how I’m building Daily Path Media.In this episode, I cover:- Why hiring others to expand delivery multiplies your impact- How to build a coaching team you pay well enough to fully commit to your clients- Why staying a practitioner of what your company offers keeps you close to what clients need- What a school classroom teaches us about leaders who step too far from the work- How embracing both, instead of thinking it has to be either/or, can take your business to a level neither option reaches aloneIf you’re growing a coaching business or thinking about getting into coaching, this episode will help you look at what you believe with fresh eyes.---------LEVERAGE PODCASTING TO SIGN PREMIUM CLIENTS: Learn how podcasting can be the marketing and sales system you need to build credibility, generate qualified leads consistently, and sign premium clients. Schedule your discovery call here: https://www.joewintersjr.com/start

I’ve spent almost a decade building the Daily Path Podcast. It isn’t a hobby. It’s a platform built to impact the lives of my listeners and generate revenue that takes care of my family.So, when someone treats a conversation about being on the show as a guaranteed interview slot, I have a problem with that.In this episode, I break down: - Why reaching out to a potential guest is an invitation to explore fit, not a promise of airtime- How a guest discovery call lets you assess someone’s character, values, and frameworks before they ever step on your show- The two types of podcast guests, and why one of them has no respect for the medium- Why doubling down on your podcast promise and your business objectives should be your North Star - What it really says when someone claims being profitable doesn’t matter to themIf you’ve put in the time, energy, attention, and money to build your podcast, you have every right to protect it. Your standards aren’t a rejection of anyone. They’re a commitment to your listeners and your business.BUILD THE PODCAST YOUR VOICE ALREADY EARNED: Learn how podcasting can be the marketing and sales system you need to build credibility, generate qualified leads consistently, and sign premium clients. Schedule your discovery call here: https://www.joewintersjr.com/start

Want to launch a podcast that attracts high ticket coaching clients instead of just generating downloads?In this episode, I break down the five essential steps to launching a successful podcast that builds your authority, attracts premium clients, and supports the growth of your coaching business.I explain why knowing the difference between your ideal client avatar and target audience matters, how to determine whether your podcast launch should prioritize awareness or conversions, and why building a lead list is essential to attracting clients.I also share how I used market research to develop a coaching program people actually wanted instead of creating an offer based on assumptions.Whether you're a B2B coach preparing to launch your first podcast or looking to turn an existing show into a client acquisition tool, this episode will help you build a podcast with a clear strategy for generating business.BUILD THE PODCAST YOUR VOICE ALREADY EARNED:If you're ready to build a podcast that attracts and converts premium clients while empowering the people you serve, visit: joewintersjr.com/start to book a free discovery call.

Successful entrepreneurs, executives, and leaders have valuable knowledge and experience that can make a meaningful impact through coaching. So why do so many struggle to build sustainable coaching businesses?In this episode of Daily Path Podcast, I explore three challenges successful professionals face when transitioning into business, executive, or leadership coaching.You'll discover:- Why accepting your new identity as a coach is essential to long-term success.- Why previous professional success doesn't eliminate the challenges of becoming a beginner again.- Why financial sustainability matters if you want to continue impacting the people you serve.- Whether someone can be a great business coach without ever building a successful business.If you're a successful entrepreneur, executive, or leader looking to transition into coaching, this episode will challenge how you think about your experience, commitment, and what it takes to build a sustainable coaching business.BUILD THE PODCAST YOUR VOICE ALREADY EARNED:Learn how podcasting that empowers the people you serve becomes the marketing and sales tool you need to build credibility, generate qualified leads consistently, and sign premium clients.Schedule your discovery call here: joewintersjr.com/start

In this episode, I sit down with Jon Ostenson, founder and CEO of FranBridge Consulting, a top 1% franchise consultant in the US, and author of Non-Food Franchising: The Better Path to Business Ownership.Jon spent 15 years in the corporate world, most recently as VP of Sales at Carter's, before serving as president of ShelfGenie. He later built a 35-employee company that grew but wasn't very profitable, and that experience taught him what he's good at, what he enjoys, and what he doesn't. He built FranBridge around those answers. Today his firm has made the Inc. 5000 list in back-to-back years, and referrals make up half of his business.You'll learn:- Why Jon keeps his consulting practice small on purpose, and how to build your business around your strengths- How he built a very sizable practice without ever making a cold call, using what he calls magnetic marketing- What it means to hold clients with an open hand and play the long game- How he qualifies, and disqualifies, prospects on the first call- The 75% pay cut he took to step into business ownership, and what carried him through that season- Why a good system leaves room to innovate 20 to 25% of the time while following the proven playbook the restConnect with Jon:Website: franbridgeconsulting.comLinkedIn: Jon Ostenson------------------------BUILD THE PODCAST YOUR VOICE ALREADY EARNED: Learn how podcasting can be the marketing and sales system you need to build credibility, generate qualified leads consistently, and sign premium clients. Schedule your discovery call here: https://www.joewintersjr.com/start

In this episode, I sit down with Rob Stein, a coach, keynote speaker, and author of Impossible to Fail. Rob has spoken to more than 50,000 people and worked with over 12,000 founders, executives, and entrepreneurs.Rob opens up about the season when he was making over half a million dollars a year and was the most miserable, he's ever been. We talk about the moment that forced him to change, the hires that took him from 60 to 80 hours per deal down to 4, and the framework he now uses to help business owners get their time and energy back.In this episode, you'll learn:- Why decision fatigue is the root cause behind burnout, lost motivation, and feeling disorganized- The difference between delegating tasks and delegating decisions- How to set escalation guidelines so your team owns decisions instead of bringing them back to you- Rob's five-step Decision Architecture framework: Identify, Eliminate, Automate, Delegate, and Protect- Why hiring help is an investment with an ROI- What keeps coaches and consultants stuck at $10K a month- How Rob built a coaching business that runs on speaking and referralsConnect with Rob:Website: robstein.comLinkedIn: Rob SteinBUILD THE PODCAST YOUR VOICE ALREADY EARNEDLearn how podcasting that empowers the people you serve becomes the marketing and sales tool you need to build credibility, generate qualified leads consistently, and sign premium clients.Schedule your discovery call here: https://www.joewintersjr.com/start

What would you do if a client told you to name your price first?Warren Child has spent 46 years building a career across oil and gas and chemical distribution, working his way from the warehouse floor to running branches, districts, and business groups for some of the largest chemical distributors in the country. Today he runs two companies: Child's Consultants, a consulting firm solving technical and commercial challenges for industrial and distribution businesses, and Lynesca, a family run chemical products sales business operated day to day by his sons.In this episode, Warren shares the career decisions, client wins, and mindset shifts that took him from an entry level warehouse job to structuring six figure consulting deals on his own terms.You'll learn:How Warren negotiated a $100,000 consulting deal by naming his price first and letting the client negotiate for less of his time, not a lower rateThe real turning point that pushed him to stop working for someone else and build something of his ownHow reaching back into his professional network became the foundation for both of his companiesWhy he believes under-promising and over-delivering is the one principle his entire career has been built onHis advice for coaches and consultants who are ready to charge more for their expertise but don't know how to get thereIf you're building a coaching or consulting business and want to hear what decades of relationship driven growth actually looks like, this episode is for you.BUILD THE PODCAST YOUR VOICE ALREADY EARNED:Are you ready to build credibility, generate qualified leads consistently, and sign premium clients?Book a discovery call to learn about the Podcast Client System here: https://www.joewintersjr.com/start

"I don't have time for podcasting." That's the excuse I hear most from B2B coaches and entrepreneurs, and it usually means one of two things: they don't see podcasting as a branding, marketing, and sales channel, orthey do see it and they're just not good at it yet.In this episode I get into:Why most people mistake podcasting for an entertainment platform instead of a business toolThe real reason you haven't started, or haven't stuck with itA story about helping my daughter with homework that reframes what "not having time" actually meansThe decision you have to make before you'll ever get good at thisIf you're ready to stop making excuses and start using podcasting to build your brand, market your services, and close premium deals, book a discovery call at joewintersjr.com/start

I keep having the same conversation with successful entrepreneurs and executives who transitioned into speaking, coaching or consulting to help others transform their lives, only to quit a year or two in.It's not because they stopped caring. It's because they never gave themselves permission to be profitable.In this episode, I break down the two reasons this happens and what to do instead:Why treating monetization as an afterthought sets you up to burn outWhy "it's not about the money" is true, but it's not the whole truthWhy forgetting your reason for starting is what actually makes people quitHow to remember the moment that called you into this work, and use it to keep goingWhy being profitable isn't a betrayal of your mission, it's what protects it long termIf you're a speaker, coach or consultant who knows this work is your calling and you're ready to make it sustainable, I'd love to help. Book a discovery call with me at joewintersjr.com/start.