Unlocking Client Trust and Success: The Power of Social Proof in Photography and Videography | Ep 65

In this insightful episode of the Creative Biz Launch podcast, Chris Pieta dives into a surprisingly simple yet powerful strategy that many photographers and videographers overlook: leveraging social proof. Chris begins by highlighting the struggle of attracting clients in the competitive fields of photography and videography and introduces the concept of social proof as a game-changer. Throughout the episode, Chris emphasizes the importance of gathering reviews, testimonials, and case studies, drawing parallels to how consumers rely on reviews when making choices like dining out. He shares personal anecdotes about his initial hesitations in asking for client feedback and the transformational impact positive reviews had on his business.   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow me on socials:   YouTube | Instagram | Twitter | Facebook | LinkedIn

Welcome to a new episode of the "Creative Business Launch" podcast! In this insightful session, host Chris Pieta dives deep into the art of goal setting and its pivotal role in scaling creative businesses, whether you're a photographer, filmmaker, or designer. Chris kickstarts 2024 with a powerful narrative on setting clear, actionable goals, drawing from his own experiences in goal setting over the past four to six years. He shares his journey of completing an Ironman triathlon in 2019 - a 2.4 mile swim, 112 mile bike ride, and a 26.2 mile run - not as an athletic feat but as a metaphor for setting and achieving challenging business goals. This episode isn't just about lofty aspirations but breaking down big goals into manageable, daily actions. Chris uses his triathlon training as an analogy for business goal setting, highlighting the importance of daily dedication and consistent effort. He offers practical advice on setting a clear standard for daily tasks, using the example of achieving a monthly revenue of $10,000 for a creative business. From determining the number of cold emails to send each day to adjusting strategies based on feedback, Chris lays out a roadmap for success. The emphasis is not on the end goal but on the daily process, the small, consistent actions that build momentum and lead to success. Chris shares how this approach has fueled his achievements, from growing his YouTube channel to 66,000 subscribers to scaling his photography business and online program. As we embrace 2024, Chris urges listeners to focus on actionable standards, reminding us that it's the daily grind, not the distant goals, that truly shapes our success. Tune in for an episode packed with valuable insights and practical tips to help you set and achieve your creative business goals this year! FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Timestamps: (1:11) - Setting Ambitious Goals (4:44) - Breaking Down Goals (9:28) - Example of Business Goal (13:08) - Consistency and Core Actions Follow Chris Pieta on socials: YouTube | Instagram | Twitter | Facebook | LinkedIn

This episode of the Creative Biz Launch Podcast breaks through the false reality of effortless success often portrayed on social media, revealing the true challenges of creative entrepreneurship. We discuss the hidden struggles behind the highlight reels, emphasizing the importance of resilience, persistence, and a strong support system in overcoming failures and setbacks. Join us as we redefine success, learn to embrace failure as a stepping stone, and offer practical advice for building a fulfilling creative career.   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop   Follow Chris Pieta on socials: YouTube | Instagram | Twitter | Facebook | LinkedIn

We tackle a common misconception in the creative industry: the overemphasis on marketing over sales. The episode is a goldmine for creative entrepreneurs, particularly photographers and videographers, seeking practical advice on growing their business. I emphasize the significance of sales in gaining early momentum, understanding client needs, and setting up a business for long-term success. He concludes with an invitation to a free workshop on sales strategies, encouraging listeners to start with small, consistent steps toward building their client base. There's a clear message here: to succeed in the competitive field of creative freelancing, one must focus on active sales and client engagement while simultaneously building a brand through marketing. This episode is a must-listen for anyone looking to turn their creative passion into a profitable venture. FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn

This episode is full of insights for creative entrepreneurs looking to scale their businesses. Chris dives deep into effective strategies like leveraging resources, investing in self-improvement, and understanding the power of automation. He discusses the importance of building a strong brand and how hiring the right people can transform your business economics. This episode is a must-listen for photographers, filmmakers, designers, and any creative professional aiming to scale their business. If you're ready to be inspired and learn the exact steps to grow your creative endeavor exponentially, this episode is for you.   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn

The barrier to entry for becoming a successful creative freelancer has dramatically lowered, allowing more people to enter the field with just their phone and basic business skills. FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn

Today, Chris demystifies the world of LLCs, EINs, business bank accounts, and payment processors, presenting a simple three-step framework that is easy to understand and implement. The episode is a practical guide for creatives who find the thought of setting up a business overwhelming and are struggling with bureaucracy and endless to-do lists.   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn

In this candid installment of the Creative Biz Launch podcast, we delve into the heart of freelancing success with an authentic, uncut conversation that every emerging and established creative entrepreneur shouldn't miss. We unpack everything I wish I knew when I was starting, how I balance running both my companies and so much more.    Check out Joey's YouTube Channel: https://www.youtube.com/@joeypusateri_    Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn

What if bad clients are actually right? Join me as I dissect how to handle negative feedback professionally, maintain a client-centric mindset, and utilize systematic feedback to uncover and address recurring issues in your business. I reveal how these strategies not only lead to enhanced skills and service offerings but can also significantly boost your business   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn 

In this episode, dive into the world of product photography and discover why simpler can sometimes be better. While YouTube tutorials often showcase complex equipment and techniques, we'll discuss why you don't need the most expensive gear or the fanciest skills to grow your creative business. Instead, understand the importance of aligning your skill level with your target market and learn to appreciate the value in being "good enough." Join us as we break down the different "star" levels of photographers, from the rookie one-star to the elite five-star, and find out which tier you might fit into and how to target the right clientele. Whether you're a product photographer, videographer, graphic designer, or any other creative freelancer, this episode offers invaluable insights into leveraging your skills effectively for business growth.   FREE 60-Minute Workshop: https://creativebizlaunch.com/workshop Follow Chris Pieta on socials: YouTube  Instagram  Twitter  LinkedIn