Magnetic Branding & Positioning Strategies For Consultants with Deb Gabor

Ready to learn what goes into scaling a tech-focused consulting firm from the ground up? In this episode, Tommy Ogden, co-founder of Activera Consulting, shares the fascinating journey of launching and growing a multimillion-dollar consultancy within just one year. Drawing on his extensive experience in both boutique firms and global giants like Accenture, Tommy delves into the strategic decisions that have propelled Activera's rapid success. He offers a candid look at the challenges of balancing talent acquisition with business development, the importance of defining and honing in on core service pillars, and the key lessons learned from his transition out of the corporate world. Tommy’s insights provide a blueprint for anyone looking to build a successful, agile consulting business that can adapt and thrive in a competitive market.In this episode, you will learn:How to strategically define and focus on core service offerings for business growthThe importance of balancing talent acquisition with securing big deals in a small firmInsights into transitioning from corporate roles to founding a new consulting businessThe role of relationship-building in business development and client retentionEffective strategies for managing project margins and maintaining profitability in consultingWelcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Tommy Ogden is the Director and Delivery Excellence Lead at Activera Consulting, a Houston-based boutique firm specializing in the future of energy. With 22 years of experience in roles like financial analyst, strategy consultant, and project manager, Tommy leads teams in delivering impactful, tailored solutions. His expertise spans M&A, AI & Tech Readiness, and Change Innovation. Certified in PMP, PSM, and SAFe, Tommy is recognized for his innovative problem-solving and ability to drive measurable business outcomes.In this episode, you'll discover how to strategically define and focus on core service offerings to drive business growth, along with the critical balance between talent acquisition and securing big deals in a small firm. You'll gain insights into transitioning from corporate roles to founding a consulting business, and understand the vital role of relationship-building in business development and client retention. Additionally, you'll learn effective...

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Ever wondered just exactly what it takes to scale a consulting business while maintaining agility and delivering high-impact results? Keith Scott, today’s guest, has mastered this art and is here to share his journey. Keith is the CEO and co-founder of K.L. Scott and Associates, a consulting firm that has seen exponential growth, doubling and tripling revenue projections year over year. With a deep background in top-tier firms like Deloitte and Gartner, Keith has successfully transitioned from the structured environment of these corporate giants to running a fully remote, agile consulting firm that serves major federal and state government clients across the U.S. In this episode, Keith dives into the strategies that have propelled his firm to success, from leveraging data-driven insights for public policy impact to building a remote team that delivers top-tier results without the overhead of a traditional office.In this episode, you will learn:The benefits of running a fully remote consulting firmHow to transition from a corporate role to founding a consulting businessThe key differences between working at large firms like Deloitte and running your own consultancyStrategies for winning government contracts and scaling a consulting businessThe importance of agility and intimate client relationships in a small consulting firmLessons on partnership dynamics and structuring a consulting business for growthInsights into the role of social impact in shaping a consulting firm's mission and cultureWelcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.Keith Scott, founder and CEO of K.L. Scott & Associates, LLC, is a seasoned leader in IT and management consulting with over 29 years of experience supporting local, state, and federal government agencies. Renowned for delivering results, he excels in optimizing client performance through strategic planning, organizational transformation, and IT strategy. With a proven track record, he has successfully led complex projects for over 50 government clients. Keith holds a B.S. in Computer Science, an MBA, and certifications in Project Management (PMP) and Business Analytics.In this episode, you'll explore the benefits of running a fully remote consulting firm and gain valuable insights into transitioning from a corporate role to founding your own business. You’ll also discover the key differences between working at large...

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Curious about how to transform your industry expertise into a successful consulting business? Steve Hopper, today’s guest, made that leap, and he’s here today to tell the tale. After decades of experience in the logistics and warehousing space, Steve left a larger consulting firm in 2004 to start his own venture, Inviscid Consulting. Today, he shares the journey of building his firm, the challenges of transitioning from subcontracting to direct client work, and the innovative referral program that has become a cornerstone of his business growth. Tune in to learn how Steve navigates the complexities of consulting while maintaining a lean operation and delivering exceptional value to his clients.In this episode, you will learn:The motivation behind starting a consulting firmTransitioning from subcontracting to direct client workThe power of a simple referral programManaging client relationships and ethical considerationsStrategies for growing a consulting businessFraming business cases for clientsOvercoming the challenges of running a lean operationThe importance of networking in consulting successImportant Links:Steve Hopper LinkedInInviscid ConsultingLove the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

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Ever wonder what it would be like to leave a prestigious corporate role and head off to start your own venture? Today’s guest, Boaz Ashkenazy, did just that. He left his executive position at Meta to co-found Simply Augmented, an AI consultancy specializing in solving complex problems using generative AI. In this episode, Boaz shares his inspiring journey and the innovative strategies that have fueled his success in the fast-evolving AI landscape. Tune in to learn from a leader who's made that momentous career transition and is now redefining what's possible with AI!In this episode, you're going to learn:The inside story of transitioning from corporate role to entrepreneurshipHow to build an AI consultancyThe importance of a customer-first approach in AI solutionsNetworking strategies for entrepreneursHow to leverage partnerships with major tech companiesIdeas for managing intellectual property in consulting partnershipsBoaz’s advice for aspiring consultants and entrepreneursConnect with Boaz AshkenazyDiscover more about Simply AugmentedBook your complimentary growth session call

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Do you ever feel stuck trading hours for dollars, dreaming of a business that runs without you constantly grinding? That was Deb Gabor, best selling author and branding expert before she created a business empire on her own terms. And in this episode, she reveals the exact framework she used. Deb's built a multi-million dollar consultancy by rejecting the traditional hourly billing trap, proving there's a better way for consultants to deliver lasting value. In this episode, you're going to learn: • How to transition from trading hours for dollars to building a profitable consultancy • The dangers of focusing on short-term revenue and its impact on brand identity • The concept of "irrational loyalty" to create a business clients love • A strategic branding methodology that emphasizes transformative value over hourly billing • Key questions to ensure your team consistently meets and exceeds client expectationsConnect with Deb GaborDiscover more about Sol MarketingBook your complimentary growth session call.

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