
Max Kozin | The Blue Collar Recruiter Who Bet on Himself | COAR S3 E3
He landed his first deal within days of launching Trade Plus Recruitment. No inherited database. No clients waiting. No one telling him what to do next.
We sit down with Max Kozin to talk through the part nobody glamorises: payroll exposure, insurance, health and safety compliance, and the mental load of starting a blue-collar recruitment agency from scratch.
We get into the systems he built to move fast. Max uses Loxo to send candidates a structured pre-screening form that updates his database automatically, so when a client needs carpenters tomorrow, he can sort by tickets, location, and availability in minutes. If you've ever tried to phone-screen hundreds of applicants, you'll understand why this changes everything for labour hire.
We also dig into niche strategy and BD. Max breaks down how his niche tightened over time, why "carpentry" alone is still too broad, and why focusing on self-delivering builders makes the desk more profitable. He shares how he approaches market mapping, uses tools like Firmable, and why going interstate made sense once he truly knew his market.
The thread running through all of it: back yourself, build better processes, and make your edge the fact that clients deal directly with the person who cares most.
If you're thinking about starting a recruitment agency, scaling a labour hire desk, or just sharpening your niche, this one's for you.
· Our Website is: xrecruiter.io
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