Ep.63 – Conversion Rate Optimization

Over the past couple of years you may have heard of a really weird buzzword that's only picking up more steam: headless. This week on the podcast we're discussing what exactly headless means, what's required to take your store headless, and we weigh the pros and cons of making the switch.

There are thousands of apps in the Shopify App Store, and so many more that aren't listed through the App Store. So how do you choose which apps will be the best fit for your store? This week on the podcast we're breaking down what you need to know to evaluate which apps will enhance your store's customer experience. Let's dig in!

As we're all getting prepared for Black Friday/Cyber Monday, now's a great time to dig a little deeper into CRO, or Conversion Rate Optimization. This week on the podcast we're introducing the concept of CRO, how to calculate your conversion rate, and how A/B testing works. Let's dig in!

It's officially September, so we're talking Black Friday/Cyber Monday again! This week we're joined by Ian Leslie, Senior Director of Retail Advocacy at Bolt. We're breaking down our predictions for BFCM this year as the landscape continues to evolve. Let's dig in!

Today we are talking about my favorite topic: SEO. Specifically how to optimize your product pages for SERPs, and how to understand the word salad I just delivered to you. Let's dig in!

Today we are joined by Elise DeCamp, VP of Acquisition for WeCommerce. We're gonna be chatting about the evolution of commerce, acquisitions, and the power of community. Let's dig in!

If you've listened to any of our conversion rate optimization episodes or webinars, you know we have a LOT of opinions about popups. This week on the podcast we're talking about how you can serve popups on your store that are both friendly and effective.

Today we are once again joined by Ethan Choi, growth investor at Accel. We are going to be speaking about e-commerce trends, predictions, and all things in between.

A couple months ago we started discussing Baymard Institute's 18 Common UX mobile pitfalls. It was a lot to cover in one episode, so this week we're covering the remaining 10, on the topics of forms and sitewide errors.

Today we are joined by Jacob Garlick, the CEO of Neat A/B testing. We are going to be talking about the rapidly changing landscape of optimizing your store's theme and other conversion optimization tools. We will also be chatting about A/B testing and the correct way to approach it.