287: Small Steps, Big Impact: Why Building a Coaching Culture Is a Marathon with Dr Peter James

In the final episode of our inspiring series on Building Successful Coaching Cultures, host Rosie Nice is joined by CEO of HCG Strategic Solutions, facilitator and executive and leadership coach, Dr. Peter James for a rich conversation on the behaviours, mindsets, and leadership qualities that turn coaching from a buzzword into a business-critical culture. Drawing on his extensive consultancy experience, Peter offers a nuanced definition of coaching culture as a living set of behaviours and mindsets woven into everyday leadership and communication. Central to his philosophy is self-awareness — the foundation upon which trust, accountability, and psychological safety are built, creating environments where people feel genuinely safe to grow.   Peter makes a compelling business case for coaching cultures, from real life examples, as well as research showing significantly higher revenue growth, employee engagement, retention, and customer satisfaction in organisations that commit to the practice — with some studies reporting up to a 700% return on investment. He walks through the three pillars underpinning his work at HCG Strategic Solutions: executive and leadership coaching, structured leadership development, and transformational change initiatives. Together, these create the conditions for leaders to model coaching behaviours, work through resistance and scepticism, build emotional intelligence, and guide teams with greater confidence and adaptability.   The conversation closes with an encouraging message for organisations at the start of their coaching journey: start small, be intentional, and trust the process. Whether navigating scepticism, building psychological safety, or distinguishing between internal and external coaching roles, Peter offers practical, grounded guidance for leaders ready to invest in their people and culture.   You will learn   ·       Why self-awareness in leaders is key to introducing coaching into teams and organizations. ·       Clear evidence that coaching cultures consistently outperform on revenue growth, employee engagement and customer satisfaction ·       Embedding a coaching culture a marathon, not a sprint – incremental, intentional steps   'An organization that leans into a coaching culture, you're not just benefitting or strengthening the individuals within the organization to include your leaders, but then you're having better outcomes and some studies are suggesting almost a 700% return on investment.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-transformation-leadership **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In episode eight of our Building Successful Coaching Cultures, host Rosie Nice, interviews Sandra Cullen, Vice President of Training and Customer Experience at Air Astana, about the airline's inspiring 15-year journey in building a coaching culture. Sandra shares her extensive international experience in shifting organizational leadership from directive approaches to empowering employees through coaching. The conversation explores the strategic, patient work required to embed coaching at every level of an organization, offering practical insights for leaders and HR professionals seeking to foster a supportive, high-performance workplace.   Sandra details the challenges of implementing cultural change, including overcoming resistance from both managers and employees. She discusses how coaching has been integrated into daily management practices and leadership development, emphasizing the importance of understanding and adapting to local and organizational cultures. Sue reveals how Air Astana has sustained its coaching practices at all levels of leadership, as the organization has grown, including a focus on "coaching on the go"—informal coaching moments embedded in everyday work interactions rather than relying solely on formal programs.   Throughout the conversation, Sandra highlights the measurable impact of coaching culture on employee engagement, performance, and retention. She emphasizes that building a coaching culture requires patience, persistence, and clear demonstration of value, while also exploring practical strategies for leaders to develop coaching competencies within their teams and scale these practices sustainably.   You will learn:   ·       Why cultural context is critical and successful coaching culture implementation must be adapted to local and organizational cultures. ·       Why 'Coaching on the Go' is as important as formal coaching programs embedding coaching into daily management interactions creates lasting behavioural change,  -  making coaching feel natural and accessible to all employees. ·       Patience and measurement drive long-term success – building a coaching culture is a long-term investment requiring consistency and persistence.   'I am convinced our engagement scores are the highest they've ever been because of the shift over the years in how departments work with their people through coaching.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-organizational-employee-engagement **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations

In episode seven of our Building Successful Coaching Cultures podcast series, host Rosie Nice interviews Sue Smith, Learning and Development Manager at East Lancashire Learning Group, about the transformative power of embedding coaching culture within large education organisations. Sue shares her experience of moving away from traditional, judgmental observation-based performance management toward a more supportive, developmental coaching approach. Through practical strategies including learning walks, professional learning conversations, and action learning sets, East Lancashire Learning Group has successfully fostered an environment where staff feel valued, psychologically safe, and engaged in their own professional growth.   Sue discusses how traditional observation and feedback methods, often perceived as judgmental and evaluative, can undermine staff morale and create a culture of fear rather than learning. By shifting to a coaching-led approach organisations can transform their performance management systems. Sue shares practical implementation strategies for embedding coaching into everyday practices, as well as the challenges faced. She emphasises the importance of ongoing learning and development support for staff in coaching practices, and the recognition that building a thriving coaching culture is a long-term journey requiring persistence, patience, and genuine organisational commitment.   Sue demonstrates how moving from a performance management mindset focused on judgment and evaluation to one centred on empowerment, curiosity, and collaborative growth can unlock significant benefits for both individuals and the organisation. The episode provides valuable insights for leaders and coaches working in educational settings, human resources professionals implementing coaching programmes, and any professional keen to understand how psychological safety and reflective practice can drive organisational change and improved staff engagement.   You will learn:   ·       How moving from a judgemental observation model to a coaching approach learning and development model dramatically improves staff engagement and wellbeing ·       How to embed coaching into everyday conversations and practices as well as organizational strategy. ·       Why persistence and long-term planning is key to embedding a coaching culture     "Sometimes it takes time to develop a culture, and we want to see results really quickly. but we just need to just continue delivering training continuing to model practice. and then eventually more and more people will embed that culture and culture across the organization."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-education-development-performance  **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In the 6th episode of the Building Successful Coaching Cultures series, host Rosie Nice, is joined by Professor Jonathan Passmore to explore what it really takes to embed a coaching culture within organisations. Drawing on decades of research and practice, Jonathan unpacks how a coaching culture goes beyond individual interventions, becoming a default way of thinking, leading, and interacting. He highlights the value of aligning leadership intent with everyday behaviours, and the importance of extending coaching principles across all levels of an organisation—not just within formal leadership roles.   The conversation also tackles one of the field's biggest challenges: measuring impact. Jonathan discusses the current gaps in empirical evidence and offers practical suggestions for capturing meaningful metrics, alongside case study insights that demonstrate the tangible benefits of coaching cultures. The discussion reflects on the evolution of coaching, from a niche leadership tool to a broader organisational capability, encompassing internal, external, and increasingly AI-enabled approaches.   Looking ahead, Rosie and Jonathan explore the growing role of technology in democratizing access to coaching, while also addressing ethical considerations and the unique value of human connection. Jonathan shares his latest research into the differences between human and AI coaching, raising important questions about what makes coaching truly effective. The episode offers both strategic insight and practical guidance for organisations seeking to foster more collaborative, empowered, and high-performing cultures.   You Will Learn: ·       A coaching culture is not just about coaching programmes—it's about embedding coaching behaviours as a core organisational norm at every level. ·       Measuring impact remains complex, but combining qualitative insights, case studies, and targeted metrics can help demonstrate value. ·       AI is expanding access to coaching, but human coaches bring unique relational and embodied qualities that remain essential.   "For me, coaching culture is not the poster on the wall or what the annual report or the chief executive says that it is. It's the actual behaviours that employees each and every day display…It embodies all of this with all of the stakeholders across the wider system in a way that is about growing development and a win-win based culture for us collectively as well as for customers." Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-research-AI-organizational **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In the fourth episode of our Building Successful Coaching Cultures series, host, Rosie Nice talks to Charlotte Hurst to reflect on her time leading Farsight Consulting and how a simple intention - to build a great place to work and deliver outstanding client outcomes - evolved into a deeply embedded coaching culture. Despite not starting with a grand design, the company expanded from a small tight-knit team into an organisation of more than 140 people, where coaching became the backbone of how quality, learning and growth were sustained.   'We realized more and more over time that using coaching almost as the like the micro process would enable us to provide high performing people who could work with clients at scale and in a in a cost-effective way.'   Charlotte shares how giving everyone a coach who wasn't their line manager created space for honest reflection, stronger ownership and real psychological safety. Rather than sitting on the sidelines, coaching became woven into recruitment, project delivery, feedback and career progression. Regular, structured conversations ensured that development kept pace with rapid scaling, while experienced coaches mentored new ones to create a powerful multiplier effect across the business.   From navigating hyper-growth to adapting through the pandemic, Charlotte explains why a coaching culture is never the end goal in itself. It's the mechanism that enables people to thrive, supports consistent performance and results, and helps an organisation stay resilient when circumstances change. Listeners will come away with practical ideas for embedding coaching into the everyday rhythm of work and for aligning it with values, learning and long-term strategy.   You will learn ·       The significance of embedding coaching as a skill within the broader organizational framework. ·       The four principles Farsight Consulting maintained all through their growth ·       Recruitment strategies focused on potential and core capabilities rather than just experience.   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:   https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-people-first-business-success   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

How do you move from telling your team what to do to truly empowering them? In this episode host, Rosie Nice sits down with Jan Doyle, a specialist in leadership coaching and organizational development, to explore what it really takes to embed coaching into teams and organizations. Jan demystifies the idea of a coaching culture, drawing a clear distinction between professional, 'pure' coaching and the everyday coaching approaches leaders and managers can use to unlock performance. At the heart of the conversation is a powerful mindset shift: moving from telling people what to do to asking the kinds of questions that help them think, learn and take ownership.   Jan highlights the conditions that allow coaching to thrive, particularly psychological safety, empathy and a genuine commitment to growth. She explains that when leaders take a coaching approach, feedback lands differently: people are not only more open to hearing it, but they also understand its purpose and see its value for their own development.   Jan shares common challenges such as securing senior management buy-in and overcoming resistance to change and illustrates her points with real-world examples. She also highlights practical strategies and ongoing support that help coaching habits stick, reinforcing her key advice: ask, don't tell. This approach empowers teams, drives growth, and demonstrates that coaching skills have value not just at work, but in personal and professional relationships more broadly.   You will learn:   ·       Why building a coaching culture starts with a shift from directive leadership to curiosity and questions. ·       How psychological safety, empathy and a coaching style help people recognise the value of feedback for their growth. ·       Simple, practical ways to embed coaching habits into everyday management and overcome resistance to change.   "It's shifting from telling to asking and applying the principles of coaching without being a true coach: about using that coaching approach in the workplace."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-practical-tips-insights-leadership   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In the third episode of Building Successful Coaching Cultures, host Rosie Nice, speaks with Felix Karl Gaehwiler, an adaptable and pragmatic leader driving Business Transformation for DMC Europe at Kuoni Tumlare. Felix shares a candid look at life inside a blame-driven sales culture—where responsibility was always pushed outward, energy was low, and while people were functioning, they weren't thriving. The team was stuck, unhappy, and disconnected.   Change began when a new Head of Sales, Tim, introduced a coaching-led approach. Rather than giving solutions, Tim first listened—to frustrations, complaints, and concerns—and then asked different questions that challenged individuals and teams to take ownership: "What ideas do you have to solve that?" Felix recalls how challenging this felt at first and how it took him on his own journey, confronting his resistance until he could see the approach working and eventually train as a coach himself.   The conversation explores how coaching shifted accountability, relationships, and performance over time, while also highlighting the ongoing effort required to sustain a coaching mindset amid leadership changes, cross-cultural teams, and hybrid working. This episode is a grounded, human exploration of what coaching really looks like inside organisations—messy, challenging, and ultimately transformative.   You will learn:   ·       Blame cultures can appear functional while masking stagnation, disengagement, and low accountability. ·       Listening and curiosity are a key part of building a coaching culture ·       The powerful shifts that occur over time when a coaching culture is built into organizations     'I think a coaching culture exists when people feel safe to develop new ideas, but even more, when they feel safe to give and accept feedback, irrespective of position or title.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-blame-culture-coaching-organizations   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

The second episode of Building Successful Coaching Cultures explores what it really takes to embed a coaching culture inside a high-performance sales environment. Host Rosie Nice is joined by Jo Richards, Head of Education at L'Oréal Dermatological Beauty, who shares her first-hand experience of shifting sales leadership from a traditional, directive management style to a sustainable coaching-led approach. Together, they unpack the realities of introducing coaching within fast-paced, target-driven teams—without compromising commercial results.   Jo discussed the cultural and practical challenges faced when embedding coaching at scale, from gaining senior stakeholder buy-in to supporting middle managers as they develop new coaching capabilities. She explains how a clear vision and the MAGIC coaching model helped them weave coaching conversations into everyday sales practice, performance management, and team leadership. The conversation highlights how engaging every level of the organisation is critical to building trust, accountability, and long-term career development.   This episode is packed with practical insights for leaders, coaches, and organisations looking to build a strong coaching culture that drives both people development and business performance. Jo shares actionable advice on training managers, sustaining momentum through ongoing learning, and balancing coaching with ambitious sales targets—demonstrating how coaching can enhance team dynamics, strengthen relationships, and support consistent high performance over time.   You will learn:   ·       How to successfully transition from directive management to a coaching-based leadership approach in high-performance sales teams ·       The business and people benefit of introducing a coaching culture in the workplace ·       Practical ways to integrate coaching into everyday leadership and performance conversations     "The goal is still the same. You need to hit your sales targets—nothing changes, just your approach."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-high-performance-sales-teams   **Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.    

In the first episode of Building Successful Coaching Cultures series, host Rosie Nice speaks with Anna Skeats, CEO of the Rainy Day Trust and former CEO of The Mason Foundation. From her early career supporting vulnerable communities to building a national charity from scratch, Anna's leadership has always centred on empowerment over direction.   Anna challenges the myth that coaching cultures tolerate underperformance, sharing how coaching approaches actually create high-performing, effective and motivated teams by encouraging the skills and strengths already within individuals and teams. Drawing on her experience at the Mason Foundation, she explores how trust, psychological safety, and clear expectations work together to drive inclusion, accountability, and impact.   Throughout the conversation, Anna reflects on the realities of embedding a coaching culture in practice, the importance of listening and responding to real needs, and the incredible results she's experienced. Her insights offer practical guidance for leaders seeking to create sustainable organisations without losing focus on performance, accountability, or impact.   You will learn:   ·       How coaching cultures enhance performance and empower teams ·       How psychological safety and trust unlocks capability ·       Leadership starts with listening – Responding to real needs, rather than assumptions     "I found that the way to empower people to make change was to listen, learn, and respond, not just tell individuals what to do."   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-empowerment-leadership-trust

In this episode of our A Day in the Life series, host Maxine Bell interviews new coaches and life partners Amanda Pennington and Chris Bibbo. They share their journeys into coaching after long careers in the nonprofit sector and reflect on how coaching supported them through major life transitions, including a bold move from the USA to Portugal. The conversation offers an honest, inspiring look at how coaching helped them navigate uncertainty, personal change, and professional reinvention.   Amanda and Chris also speak candidly about the realities of building a coaching practice, from attracting clients to hosting their first live offering, the Life Blueprint Workshop, where they found immense joy witnessing their clients' breakthroughs. They explore the emotional heart of coaching, emphasizing self-awareness, courage and compassion to help clients find purpose and meaning in their lives. Their story highlights how coaching is not only a professional path but a powerful tool for resilience, growth, and meaningful connection — for both clients and coaches.   Amanda and Chris's warmth and passion for coaching will encourage new coaches, enthuse experienced coaches and ignite those of you looking for authentic, meaningful coaching.   You will learn:   ·       Coaching is an impactful, supportive tool for courage and resilience in life transitions. ·       Building a coaching business requires persistence, experimentation, and a willingness to learn through doing. ·       How coaching assists, us to listen to our courageous hearts, and not just our 'monkey minds.'     'Seeing a client's life open up brings me so much life. It's an honour and a privilege to be part of that.'   Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.   For the episode resources and guest bio, please visit:  https://www.associationforcoaching.com/page/dl-hub_podcast-channel_day-in-the-life-of-coaches-new-coaches-transitions-growth