How Personal Branding Is THE Game Changer for Your Business

Welcome to a new episode of Business Lunch! Today, we dive into a topic that's critical for every business owner and entrepreneur: accounting and finance. We'll explore how to make financial data work for you, ensuring it provides the insights needed to make informed decisions. Join us as we discuss practical tips, personal stories, and strategies to bridge the gap between raw financial data and actionable business insights.Highlights:"As an entrepreneur, it's crucial to ensure your financial data is not just reported but truly understood and actionable.""The difference between helpful and unhelpful financial data can make or break your decision-making process.""Entrepreneurs must demand financial reports that reflect realistic projections, not just worst-case scenarios.""If your financial reports are depressing, it's time to change the narrative and include projections for success."Timestamps00:00 - The importance of understanding financial data.01:03 - Challenges and misconceptions about accounting.04:14 - The impact of daily financial reports&nbsp;06:38 - Entrepreneurial optimism and conservative financial reporting.09:27 - Balancing realistic financial reporting with positive entrepreneurial outlook.13:37 - The importance of getting accurate financial data16:13 - The necessity of purging unhelpful data and reports regularly.18:31 - Transitioning from cash-based accounting to accrual-based accounting24:54 - Dealing with financial reporting changes and the impact on perceived profitability.31:45 - Strategies to structure financial reporting that empowers business growth.CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.Highlights:"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often.""There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship""If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."Timestamps:00:00 - Operating Account Insight01:15 - Personal Calendar Reflection02:15 - Acknowledging Imperfections03:15 - Loving Strategy but Hating Legal Work06:52 - The Reality of Entrepreneurship07:39 - Cyclicality in Business08:54 - Handling Excess Profit10:20 - Minimum Operating Reserve10:37 - Importance of Operational Cash10:44 - Prepaying Payroll ChallengesCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:&nbsp;TikTok:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Instagram:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Facebook:&nbsp;&nbsp;/ rolandfrasierpage&nbsp;&nbsp;LinkedIn:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Subscribe to Roland Frasier&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;/ @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.Highlights:"The quickest way to drown out negativity is with an abundance of positivity.""The Lord puts you into these situations knowing you can handle them. It's a test.""Hard makes you resilient. Soft and easy doesn't make you resilient."Timestamps:00:00 - Introduction02:30 - Current Economic Trends05:00 - Seasonal Slowdowns10:00 - Strategies to Combat Slowdowns15:00 - Leveraging Internal Resources20:00 - Creative Marketing Ideas25:00 - The Importance of Not Panicking30:00 - Enhancing Offers and Bundles35:00 - Acquisition Opportunities40:00 - Long-Term Planning and TestingCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:&nbsp; <a...

Welcome to a new episode of Business Lunch, Ryan Deiss and I dive deep into the concept of work-life balance. Is it a myth, a circle, or a harmonious blend of both? Get ready for a candid discussion filled with insights, personal anecdotes, and practical advice on how to achieve harmony in both work and life. Whether you're an entrepreneur, a business owner, or anyone striving for a better balance, this episode is packed with valuable takeaways to inspire you.Highlights:"There's plenty of work that I don't necessarily enjoy in the moment. But I'm glad that I did it when it's done. It's like exercise.""If you can get your work life to where you enjoy half of it, that's amazing. Very few people ever achieve that.""We're always living, I think, in extremes. I'm at my best when I'm working really, really, really hard, and then I'm in extreme rest and play mode."Timestamps:00:00 - The Exercise of Work00:50 - Welcome and Introduction01:15 - Jeff Bezos' Take on Work-Life Balance01:41 - Impact of Work on Home Life03:08 - Immersing in Work and Play04:21 - Work-Life Harmony05:35 - Defining Happiness in Work and Life06:03 - Parenting Analogies and Work07:14 - The Spectrum of Enjoyment in Work09:23 - Blessed Work: Enjoying Your JobCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier&nbsp;&nbsp;&nbsp;https://msha.ke/rolandfrasier/Connect with me on social:&nbsp;TikTok:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Instagram:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Facebook:&nbsp;&nbsp;/ rolandfrasierpage&nbsp;&nbsp;LinkedIn:&nbsp;&nbsp;/ rolandfrasier&nbsp;&nbsp;Subscribe to Roland Frasier&nbsp;/ @rolandfrasierepic&nbsp;Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often-overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.Highlights:"You've got to be incredibly optimistic to be an entrepreneur. It's about walking very thin ropes without a net.""If it's only doom and gloom, it’s incredibly depressing and inaccurate. We need a balance between optimism and realistic financial reporting.""Support the team you've got to get the results you need, or you need a different team."Timestamps:00:00 - Entrepreneurial Optimism vs. Financial Realism01:05 - Introducing the Topic02:37 - Impact of Changing Accounting Methods03:17 - The Problem with Depressing Financial Reports05:00 - Changing the Financial Reporting Process05:12 - Importance of Accurate Financial Reporting09:38 - Avoiding Obstacles, a Common Entrepreneurial Pitfall10:00 - Support Your Team, or Change It10:29 - Frustrations with Unimplemented Solutions11:15 - The Role of Leadership in Financial HealthCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:&nbsp; / rolandfrasierpage&nbsp;&nbsp;💼 LinkedIn:&nbsp; / rolandfrasier&nbsp; &nbsp;Subscribe to Roland Frasier 👉 <a...

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.Highlights:"The people are not stupid long term, we're all a little stupid short term from time to time.""It's a game of replacement, not enhancement.""The better you are at marketing, the better your product better be.”Timestamps:00:54 - Introduction02:36 - Memorial Day05:26 - AI Devices and Hype07:17 - The Future of AI Gadgets12:24 - Apple Vision Goggles14:21 - Lessons Learned16:30 - Nobody Wants More Stuff17:32 - Rabbit Using Chat GPT23:10 - Marketing Lessons (and Mistakes)CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth.&nbsp;Highlights:"You've got to have a personal brand associated with any product or service that you're launching.""The exact same message and the exact same offer dramatically outperformed once we added a personal touch.""Your personal brand is your ambassador to the world, telling your story and connecting with your audience."Timestamps:03:15 - Launching Scalable Without a Personal Brand06:45 - Why Personal Branding is Essential09:30 - Lessons Learned from Scalable's Journey12:00 - Building Trust and Connection14:15 - Strategies for Creating a Personal Brand16:30 - Overcoming Resistance to Personal Branding18:45 - Real People vs. Faceless Brands21:00 - Personal Branding Beyond Business Owners23:30 - Final Thoughts and ResourcesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! Today, I’m joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.Highlights:"I think humans will always pay to watch other humans do human work; we'll always find that more interesting and valuable.""The ability to give it a URL and it spits out a bunch of ads, even if they're not great, means our team isn’t starting with a blank page.""If you bring amazing ideas, you're no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas."Timestamps:00:00 - Introduction to AI in Music02:14 - Professional Voice Cloning with 11 Labs04:08 - AI-Generated Music Examples07:23 - Implications for Creators09:33 - AI as a Co-Creator10:40 - Future of AI Assistants12:12 - Innovations with HeyGen14:09 - Consolidation of AI Tools15:00 - Introducing the Roland BrainCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:&nbsp; / rolandfrasierpage&nbsp;&nbsp;💼 LinkedIn:&nbsp; / rolandfrasier&nbsp; &nbsp;Subscribe to Roland Frasier 👉 <a href="https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw" rel="noopener...

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.Highlights:"It's like illegal waterboarding to get approved for a loan for real estate these days.""You're competing against a retail buyer... They just need a roof over their head.""I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."Timestamps:00:00 - T Real Estate Debt and Tax Benefits04:01 - Increased Interest Rates in Real Estate05:02 - The New Normal in Market Pricing06:08 - Where to Invest Today06:58 - The Process of Securing Loans 09:23 - Business Deals in a Tight Real Estate Market10:00 - The Long-term Viability of Real Estate Investments12:04 - Real Estate and BeyondCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training