Why Can Some Coaches Charge Higher Fees Than Others?

What if sameness is silently sabotaging your business success?In this episode of the Business Coaching Success Podcast, BJ O’Neal explores why uniqueness isn’t just a branding buzzword—but a direct path to profitability. He lays out clear strategies and real-life examples showing how businesses that lean into their unique value not only survive but thrive. BJ wraps up with a practical uniqueness audit that listeners can use right away to spot growth opportunities.🔑 Key Insights:Uniqueness impacts profit more than most realize.Differentiation avoids the race-to-the-bottom in pricing.Real examples show what standing out really looks like. A uniqueness audit is a business growth essential.

What if fear is pointing you in the right direction? In this episode, BJ O’Neal unpacks the emotional, spiritual, and practical sides of starting a business coaching practice. He dives into the inner tug that often signals a deeper calling and how to navigate the resistance that follows. With grounded insights and encouragement, BJ guides aspiring coaches on what it means to begin without having all the answers and how consistency creates momentum.🟠 Key Insights:Fear isn’t a red flag—it’s a guidepost.You can start coaching alongside your current work.Small, consistent actions drive real growth.Recognizing your calling is step one.The coaching industry is more accessible than ever.

Is your energy level affecting your coaching success?In this episode of the Business Coaching Success Podcast, BJ O'Neal emphasizes the critical role of self-care in a coach's professional journey. He discusses how elements such as proper nutrition, adequate hydration, sufficient rest, regular physical activity, and a positive mindset contribute to sustained energy and productivity.🔍 Key Insights:Self-care is integral to professional effectiveness.Lifestyle choices directly impact coaching performance.Mindset shifts can lead to better personal and professional outcomes.

What if the key to better coaching wasn’t just strategy—but understanding how your clients think before they even speak? In this episode of the Business Coaching Success Podcast, BJ O'Neal unpacks the psychology behind client decision-making. With relatable insight and clear explanations, he walks through different mental patterns people use when making choices—like the emotional brain, the safety-first brain, and more.BJ explains how recognizing these mindsets can help coaches build authentic relationships rooted in empathy and trust—not pressure. This episode is packed with clarity, strategy, and that “ah-ha” feeling we all need sometimes.Key Insights:Your clients' mindset is the lens through which they hear your message.Authentic relationships open doors that persuasion never could.Emotion—not logic—is often the tipping point.Social proof is trust in action.Confidence inspires clients more than comfort ever will.

We’ve all said it—“I’ll do it later.” But what if later is quietly draining you or your business?In this episode of the Business Coaching Success Podcast, BJ O’Neal reveals the hidden cost of procrastination. He explores how delays and distractions can steal your momentum and how busy work often disguises itself as progress. This episode helps business coaches break free from the illusion of productivity and take intentional action toward real growth.Key Insights:Procrastination can be more costly than mistakes.Real growth requires structured, non-negotiable actions.Energy-draining tasks must be identified and eliminated.Shiny object syndrome is productivity’s biggest trap.A clear system creates long-term success.

Success in business coaching isn’t about having the most impressive resume—it’s about truly understanding and serving clients. In this episode, BJ O’Neal gets real about why shifting the focus from the coach to the client leads to stronger relationships, better results, and long-term success.🔹 Ever feel like clients aren’t engaging with you the way you hoped? 🔹 Wonder why your expertise alone isn’t winning them over? 🔹 Want to learn how to ask the right questions that build trust?BJ breaks it all down, showing how curiosity, deep listening, and authentic conversations can transform the way you coach.

Rejection is tough, but it’s also part of the journey. In this episode of the Business Coaching Success Podcast, BJ O’Neal shares how perseverance can lead to breakthroughs in business coaching.Through stories of Colonel Sanders, Walt Disney, and Henry Ford—who all faced countless no’s before making it—BJ breaks down why rejection isn’t the end but a stepping stone to success.💡 Key Insights:✔️ Success often comes after many rejections.✔️ Perseverance is the key to breakthroughs.✔️ Learning from failure makes you stronger.✔️ Your mindset shapes your results.✔️ It’s never too late to go after your goals.Listen in and stay the course!

In this episode of the Business Coaching Success podcast, BJ O'Neal examines the distinguishing factors between coaches who secure high-paying clients and those who encounter difficulties. He underscores the significance of mindset, articulating a clear value proposition, and engaging in strategic relationship building. He offers practical advice on positioning oneself as a thought leader and posing the right questions to identify client needs. The discussion concludes with actionable steps for coaches to refine their client acquisition strategies and attain greater success in their practices.Key Insights:Mindset differences can determine a coach's ability to secure large clients.​Understanding one's value proposition is vital for charging higher fees.​Coaches act as catalysts for change in their clients' businesses.​Building relationships is more crucial than merely selling coaching services.​Asking insightful questions helps clients perceive coaches as strategic partners.​Coaches should view themselves as business strategists, not just coaches.​Delving deeper uncovers client challenges and needs.​Maintaining a full pipeline and ongoing conversations with potential clients is essential.​Positioning oneself as a thought leader allows for higher fees.​Increased practice and conversations enhance coaching skills.

In this episode, BJ O'Neal shares about building a successful business coaching practice while maintaining flexibility. He outlines his daily routine, planning strategies, and essential tools that aid coaches in achieving their objectives. The discussion underscores the significance of having a clear plan, setting long-term goals, and employing effective organizational and productivity tools.Key Insights:Balancing a flexible schedule with a thriving coaching practice.The critical role of planning is in preventing aimlessness and ensuring success.Developing a comprehensive view of your goals for enhanced clarity.Implementing specific tools for efficient task and note management.The benefits of documenting your plans to improve focus.Safeguarding peak productivity periods for revenue-generating tasks.Being adaptable with plans while remaining dedicated to goals.Consistently reviewing progress to maintain alignment with objectives.Achieving flexibility through structured planning.Identifying and adhering to a personalized planning system.

In this episode, BJ O'Neal sheds light on the often-overlooked realities of initiating and expanding a business coaching practice. He dispels prevalent myths, addresses the emotional challenges coaches encounter, underscores the importance of client acquisition, and highlights the profound rewards derived from facilitating others' success.Key Insights:The importance of having a clear understanding of expectations.How one's background influences the pace of progress in coaching.The inevitability that not every client will be a success story due to unforeseen circumstances.The emotional fluctuations inherent in building a coaching practice.The necessity of maintaining a continuous client acquisition mindset.Aligning pricing strategies with the market value of services.The critical role of ongoing education in achieving coaching success.The significance of relationship-building in client acquisition.Recognizing that the rewards of coaching extend beyond financial gains.The profound satisfaction derived from helping clients reach their goals.