
Most coaches think their job is lead generation. It's not, it's leadership. In this episode, I break down the difference between a "weather vane" leader who shifts with every room they walk into, and a "compass" leader who stays fixed on what actually works: systems and processes.
We talk about:
→ Why chasing "lead gen" sets you up wrong from the start
→ How to create light bulb moments that build real trust
→ Saying the hard things with candor, the right way
→ Why profit is the domino that knocks over every other domino
→ The two questions that reveal what a business owner actually wants
If you're coaching, or thinking about coaching, this one will shift how you show up in every conversation.
Want to talk through what a done-with-you coaching system could look like for you? Head to businesscoachmastery.com to find a time to chat.
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